YouTube Shorts and Tiktok videos are attracting more and more users with their high entertainment and strong reach. In addition to providing an entertaining experience, YouTube Shorts also opens up attractive monetization opportunities for content creators. In this article, Optimal FB will guide you on how to make money on youtube shorts vs tiktok monetization. Learn about short videos on YouTube and make money from TikTok in a detailed and easy way.
Learn about the concept of short videos
Short videos are usually shorter in length than traditional videos, usually only 60 seconds to two minutes and 20 seconds. This is a very concise, accessible form of content that is often shared on many social media platforms such as Instagram, TikTok, Snapchat, Facebook, Twitter, and YouTube. While the length can vary depending on the platform, the goal is to create a concise and impactful experience.
Short videos are a way for brands to introduce content in a new way, share information, or convey a message. Their purpose is to attract audience attention and increase engagement on social media platforms.
The role of short videos for businesses
The notable benefits of short videos for advertisers as well as specific businesses are as follows:
Short videos attract a large number of users from social networks in general
Video is considered the most popular format and is more likely to attract attention than other types of content on social networks. According to a survey by Colormatics, video is the most popular format on social networking platforms, accounting for up to 48% usage rate, much higher than photos, text, and other formats with lower interaction. With the increasing amount of information, people’s attention to information is also decreasing. Viewers often prefer short, vivid content for accessibility. Therefore, videos, especially short-form videos, are becoming the top choice, replacing photo and text formats on social networks.
According to a recent study, the human attention span has decreased from 12 seconds to 8.25 seconds. To accommodate viewers’ attention spans, short content, especially short-form videos, is becoming more popular. These videos are often designed to be entertaining, easy to consume, and interesting, helping viewers access information effectively.
Short videos attract consumer
According to a study by Colormatics, more and more users prefer video over text when they want to learn about a new product or service. 72% of users said that they like watching videos, while only 28% prefer reading text to access information. Mobile users often report a preference for watching short 30-second videos rather than scrolling through long social media posts. This can be explained by the convenience and appeal of the video format. Video makes transitions between content softer, more seamless, and more engaging than reading text. With the advancement of mobile technology, using video on mobile phones is easier and more convenient than ever.
Youtube shorts vs tiktok monetization
To earn more income from short videos on Youtube and on the TikTok platform, you can refer to the ways that Optimal FB lists below specifically as follows:
Make money from advertising on Youtube Shorts
From February 1, 2023, YouTube content creators will be able to make money from ads displayed in Shorts. YouTube will share revenue from Shorts ads monthly based on each creator’s percentage of views. For example, if a creator gets 5% of total views, they will receive 5% of total ad revenue.
To be able to enable monetization on YouTube Shorts, content creators need to meet some specific requirements:
- YouTube channel must have at least 1000 subscribers.
- Channel must have at least 4000 valid watch hours in the last 12 months or at least 10 million valid Shorts (public) views in the last 90 days.
- Connect your AdSense account to your YouTube channel.
- Creators must operate in a country where YouTube is available.
- Video content must be healthy, quality, and comply with community guidelines, YouTube policies, and copyright regulations.
Creators who meet these criteria can enable monetization by visiting the “Monetization” section of their channel management interface. The average revenue a creator can receive from YouTube is about 45%.
Cooperate with brands on Youtube and TikTok
Collaborating with brands and partners can be a way for YouTube Shorts and TikTok video creators to increase their income. By proactively finding and establishing relationships with brands or partners related to their field of activity and products/services, creators can open up advertising collaboration opportunities. If this is difficult, you can start by focusing on producing quality content, promoting yourself, and ensuring contact information is easy to find on each video.
After successfully establishing advertising contracts with brands or partners, creators can create videos that directly promote products/services or subtly incorporate advertising into videos about entertainment, knowledge sharing, daily life, and many other topics. The special thing about this method is that it does not require the creator to have a large number of views or followers. More importantly, to be successful in this partnership, you need to focus on producing lots of quality content, in line with your brand’s image, and maintaining steady engagement and following from your audience. fake. If you can build a strong personal brand through short videos, you also have the opportunity to be invited to be a brand ambassador or participate in events, workshops, and seminars to promote, which opens up opportunities to significantly increase income.
Make money through affiliate marketing on Youtube and TikTok
Making money through affiliate marketing is becoming one of the most popular options for generating income online, especially for YouTubers. This is a smart method to leverage your existing audience and convert them into sales through product and service referrals. To get started, you first need to register to become a publisher on a reputable affiliate marketing platform like Accesstrade, AdFlex, or Shopee Affiliate. You will then be provided with individual affiliate links for each product or service you need to promote.
Next is to produce suitable videos and insert these links in the description of Shorts videos on YouTube and TikTok. Every time a viewer makes a purchase through an affiliate link or even registers information, leaving a contact phone number, you will receive a commission. This commission rate may change depending on the price of the product, service, order value as well as the policy of the platform you join.
Receive Donations
Getting sponsored by fans on YouTube Shorts is not only a new way to increase income, but also opens up diverse solutions for content creators. Don’t just stop at advertising, now you can receive direct support from viewers through forms such as:
- Super Chat: Viewers pay to have their comments featured in the live stream.
- Super Stickers: Viewers buy and send special animations to interact and show support for creators.
- Super Thanks: Viewers donate an amount of money to send thanks with special effects to the content creator.
- Channel Memberships: Viewers subscribe to channels to receive perks like members-only content, special emojis, badges next to usernames, etc.
“Raising” and selling Youtube channels
In addition to making money directly from YouTube Shorts through ads, views or other forms, building and selling channels is also a solution chosen by many people. This is a quick way to generate income, especially suitable for those who want to optimize profits and do not want to invest long-term.
The general implementation process will be as follows:
- Topic selection: Identify potential topics that attract a large audience and have the potential for long-term development. For example: food, travel, education, entertainment… You need to conduct market research and analyze successful YouTube channels with the same topic to learn from experience.
- Create and develop a channel: Post short videos regularly, at least 1 video per day. Ensure high-quality, creative, and viewer-engaging video content.
- Channel promotion: Market the channel on other social media platforms to attract viewers and increase subscribers and watch hours.
- Sell the channel: Once the channel has met certain criteria (number of subscribers, watch hours…), you can start selling the channel.
There are many ways for you to find potential buyers for your YouTube channel such as: Searching through YouTube channel exchanges, forums, social networks, or contacting intermediary platforms to buy and sell YouTube channels.
In this article, we have shared with everyone the detailed content in the most accurate way. We hope that our information can help you learn about the influence of short videos in the current era and take advantage of those advantages to make money on Youtube Short and Tiktok successfully.
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Frequently asked questions
The amount of money a TikTok video gets from 1000 views depends on many different factors such as the type of ad, viewer engagement, and individual agreements between the content creator and TikTok. Some sources say that each 1000 views on TikTok can be equivalent to about 5 to 10 USD. However, this number can vary depending on many different factors, and not all videos have the same amount of view earnings.
TikTok pays content creators through several different ways. One of the most popular ways is through the TikTok Partner Program, where famous and influential creators can partner directly with TikTok to create content and receive bonuses. TikTok can also pay creators through advertising and partnership programs, in which TikTok shares a portion of the advertising income from their videos. Additionally, creators can earn money from sponsorship opportunities, product or service advertising, and livestreaming services and rewards for viewers.
