As a content creator on TikTok, you have invested a lot of brainpower and effort into videos posted on the platform to make money. However, the views on the videos may be low, and recently received almost no views. You feel very uncomfortable and wonder: “Why did my TikTok video suddenly stop receiving views?”. To get the answer to this question, don’t miss the article below from Optimal FB Agency!
Understand the impact of Tiktok algorithm on video views
TikTok is one of the most popular social media platforms today, attracting the attention of many users globally. TikTok’s difference compared to other social media platforms is the algorithm that determines content discovery.
Tiktok’s algorithm distributes videos on the platform based on user interaction metrics such as tyms, shares, comments, and video completion rates. If your video is more attractive to users and attracts more interactions, the TikTok algorithm will prioritize displaying it to more target audiences.
Then your video will rank higher in users’ feeds. That means that even if you have a low number of followers but a large number of interactions on your videos, your content can still appear on other people’s pages.
In addition, one of the important factors that help determine the reach of videos on TikTok is timeliness. This means that new videos will be prioritized over older videos because they are considered newer and more relevant.
By understanding the TikTok algorithm, creators can understand problems with video views. At the same time, it helps increase views on videos with just a few small changes. Creating quality content with trending topics and eye-catching thumbnail images combined with popular hashtags increases discoverability and views. In addition, please see more information about Disadvantages of advertising on tiktok
Why did my TikTok video suddenly stop getting views?
There are many reasons why your TikTok videos stop getting views. Here are common causes you need to understand:
Tiktok account is new
With newly created TikTok accounts, the views will be unstable, especially in a short time. You can easily find that your video stops receiving views immediately after posting it on TikTok. This is completely normal because building a certain number of followers with a new account will take some time.
Your video content is sensitive
TikTok is a social platform that always wants to create a safe and healthy environment for users. Therefore, if the video contains sensitive elements such as blood, weapons, offensive images,… or any other elements that make viewers panic. Tiktok’s algorithm will then reduce the visibility of those videos or delete them. More seriously, your account may be locked.
The content is too boring
If you build a TikTok channel by filling it with many videos without caring about video quality or if you want to increase the number of followers on your TikTok account by posting viral content copied from YouTube or Instagram, it may be boring.
Uninteresting video content is one of the reasons why views quickly decrease or receive no views at all. If you post unattractive video content, viewers will not watch your video, making TikTok think that your content is not good and will reduce visibility, causing the video to stop receiving views.
Uploading too many videos at once
One of the popular beliefs among many TikTok users is that the more videos you upload, the more views you will get. This mistake explains why my TikTok videos suddenly stopped getting views. When you create too many videos without a specific amount of time between them, your video will not go viral.
There are many videos posted on TikTok every day but if users don’t. If users don’t click on your home page to watch videos but scroll past the suggested page, many of your videos may not be viewable. That’s the video on TikTok that doesn’t get views.
Misuse of hashtags
In addition to the reasons above, the reason your video is not getting views may be that you are using the wrong hashtag. Most users search for videos via hashtags. If you use irrelevant hashtags, not only will they become useless to your account, but they will also stop you from getting views. On the other hand, if you use an unrelated hashtag, the TikTok algorithm will not put your video on your For You Page because the hashtag is different from the posted content.
Your niche is too competitive
If your segment has a lot of competitors, your video views will start to decline. If your segment has a lot of content creators, you may lose a lot of views. When there is fierce competition in your segment, your audience will be divided, leading to low video views.
Tiktok account banned
One of the reasons why your TikTok videos stop getting views is that your account has been banned. Your content has been blocked from showing on the For You tab or hashtag results page. This ban limits the reach of your content, and the TikTok algorithm prevents people from being able to find your videos. The effect of this ban lasts about 2 weeks and your views will decrease significantly.
Fix when TikTok videos suddenly stop receiving views
After knowing the reasons why my TikTok video suddenly stopped receiving views, please refer to the solutions we offer below:
Optimize Tiktok profile
If the reason why TikTok videos stop receiving views is that the TikTok account is too new, you should complete and optimize your profile to attract viewers’ attention when they visit your page for the first time. To increase the level of interaction and views for your videos, you can collaborate with famous people on TikTok, or wait for your account to have enough followers.
Create engaging and relevant content
For videos to be distributed by TikTok and avoid having your account locked, you should create appropriate content and avoid videos with sensitive content: politics, nudity, violence,…
When creating content, you need to avoid uploading boring or duplicate content, but you should take the time to research and create new, attractive content that provides a lot of value to viewers. Check user comments to see how viewers responded to the video.
Avoid posting videos at the same time
You should not post too many Tiktok videos at the same time, but regularly post 1 – 3 videos every day. Besides, you should find out the time frame in which the target audience is most active to choose the optimal time to post videos to increase the number of people exposed to the video and increase interaction. When your video has a lot of interactions, the TikTok algorithm will prioritize displaying it to more people to help increase views.
Use relevant Hashtags
Instead of using many hashtags, you should use hashtags related to your content. You can find relevant hashtags for your videos using Tiktok’s Hashtags tool.
Change the niche of your business
If the niche you choose to create content on TikTok has too many people doing it, the level of competition is too high. Then you should switch to a less competitive segment to get more views. At the same time, you should create unique and attractive videos to attract audiences and enhance your competitive advantage over competitors.
Contact Tiktok
In case your TikTok account is banned, the views on the video will decrease or you will not receive those views. At this point, the solution is to contact TikTok’s customer support department. Also, delete videos that violate TikTok’s guidelines, and absolutely do not post videos until the ban is lifted.
This article has answered your question about why your TikTok video suddenly stopped receiving views. Hopefully, the solutions we have shared above will help you successfully fix errors to help your TikTok videos get views, trend interactions and make money.
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FAQ
If you upload too many videos at the same time on Tiktok, it will reduce audience interaction. Therefore, you should not post too much at once, but instead create a daily posting schedule or post at the same time each week with a specific number of videos.
If you want to get more views on Tiktok videos, you need to create videos with unique, quality content, use relevant hashtags, and optimize your Tiktok account profile. Additionally, you can promote your videos on other social media platforms.
