You already know that running ads on Shopee is an effective means to help stores quickly reach a large number of customers. But do you have a clear understanding of why you need to evaluate your store’s advertising on Shopee and how to find your store on Shopee? Let’s explore this article with Optimal FB to where to find My Shop in Shopee? and how to deploy the most appropriate and effective advertising strategy. This article will provide you with the most necessary and updated information on how to create and manage advertising campaigns on Shopee in 2024.
Where to find My Shop in Shopee to evaluate advertising effectiveness?
To check the effectiveness of your Shopee ads, you can use the Shopee mobile app or log in to the Seller Channel on your web browser. Below are the detailed steps to perform each method:
Find your store to evaluate on your phone
- Step 1: Open the Shopee app on your mobile phone and select the “Me” section, usually located in the lower right corner of the screen.
- Step 2: Once you’ve selected “Me,” select “My Shop” at the top left of the screen.
- Step 3: Next, scroll down and select “Shopee Ads”, usually located at the bottom of the list of options.
- Step 4: Depending on the type of ad you want to test its effectiveness, you can choose “Product Search Ads” or “Discovery Ads”.
- Step 5: Next, select the corresponding advertising product whose effectiveness you want to test. Here, you can see detailed statistics about the effectiveness of each ad type. Customize your timeline to see metrics for the period you’re interested in.
Find your shop through the Seller Channel on your web browser
- Step 1: Access your web browser and log in to the Seller Channel on Shopee.
- Step 2: After successfully logging in, select the “Marketing Channels” tab and then select “Shopee Ads”.
- Step 3: Here, you can choose the type of ad you want to check the results for.
With these simple steps, you can easily check the effectiveness of your Shopee ads conveniently and accurately.
Important indicators to keep in mind when evaluating Shopee advertising effectiveness
To evaluate in detail the effectiveness of your advertising campaign, you need to pay attention to the following indicators:
- Views: Views are a measure of the number of times your ad was viewed on a search results page by logged-in buyers. This is an important indicator to evaluate the reach of advertising to potential customers.
- Clicks: Clicks represent the number of times a buyer clicks on your ad after seeing it on a search results page. This is a decisive indicator that shows the attractiveness of advertising to customers.
- Click Through Rate (CTR): CTR represents the percentage of times buyers clicked on your ad compared to the number of views. It is an important indicator to evaluate the effectiveness of advertising.
- Number of Orders: The number of orders represents the number of orders generated for advertising products and other products within 7 days from the time the buyer clicks on your ad.
- Conversions: Conversions measure your ad’s ability to generate revenue for your ad and other products from your store within 7 days of a buyer clicking on your ad.
- Number of Products Sold: The number of products sold shows the total number of promotional products and other products sold within 7 days of the customer clicking on your ad.
- Revenue-GMV (Gross Merchandise Value): Revenue shows the total amount of money earned from customers purchasing advertising products and other products in your store within 7 days from when the customer clicked on the ad. fox.
To master advertising performance on Shopee, you need to monitor and analyze these indicators fully and thoroughly. They will help you better understand the effectiveness of your advertising strategy and adjust it accordingly.
Monitor the investment budget for the campaign
Budget is the core of an advertising campaign, so monitoring budget adjustments is extremely important. Things to note about Shopee advertising budget:
- Return on Investment: ROAS is an important indicator to evaluate the effectiveness of an advertising campaign. It represents the ratio between revenue earned from product sales and advertising costs.
- Cost-to-Sales Ratio: ACOS is the percentage between advertising expenditures and the revenue earned from the advertised products. The lower the ACOS, the higher the advertising revenue.
- Conversion Rate: CR is the percentage between the number of conversions to orders and the number of clicks on the ad. This is an important indicator to measure the conversion ability of ads.
- Cost Per Conversion: This measures the average cost per conversion of the advertised product.
- Direct Conversions: Direct conversions measure an advertising product’s ability to generate revenue within 7 days of a buyer clicking on an ad.
- Directly Sold Products: The number of advertised products that the buyer purchased within 7 days of clicking the ad.
- Direct GMV – Direct Revenue: Total product sales of the advertised product generated by the buyer within 7 days of clicking the ad.
These metrics help you evaluate the performance of your Shopee advertising campaigns and adjust your advertising strategy to achieve the best results.
In the article on Optimal FB, we have shared the specific content most accurately. We hope that the information we have listed can help everyone in learning about important indicators. It is important to keep this in mind when evaluating the effectiveness of Shopee advertising and also find your store to evaluate the success of the campaign.
Contact Info
Information about “Where to find My Shop in Shopee?” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide fb ad account as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
Frequently asked questions
To calculate the cost of advertising on Shopee, you need to determine the type of advertising you want to run and plan your budget accordingly. Shopee offers a wide range of ad types, including product search ads, discovery ads, in-app banner ads, and many other forms of advertising.
After you choose the ad type that suits your business goals, Shopee will display the expected price per click or thousand impressions (CPM). You can set a daily or total budget for your ad campaign.
Once the advertising campaign is activated, Shopee will start calculating costs based on your advertising performance, such as the number of clicks, number of impressions, number of orders generated, and revenue earned from the ads.
Calculating your Shopee advertising costs is an ongoing process, and monitoring and adjusting your advertising strategy is important to ensure the best performance and optimize your budget.
Shopee advertising tools are software or applications designed to help stores manage effectively and optimize advertising campaigns on the Shopee platform. These tools provide features like ad automation, data analytics, cost optimization, increased customer engagement, and ad performance tracking. By using these tools, businesses can quickly build and manage advertising campaigns automatically and effectively on Shopee, helping to increase the opportunity to reach and convert customers.
