In the Industry 4.0, online business has become a popular choice for generating additional income due to its flexibility in time, ease of implementation, and low capital requirements. When starting an online business, one often wonders which products to sell for the highest profit. In this article below, Optimal Agency will suggest what kinds of products are often sold online.
Criteria for choosing products when selling online
For online business starter, selecting products is crucial. Amidst fierce competition, choosing the right products for online business requires thorough research, evaluation, and an understanding of market demands.
You need to research and assess market demand to identify products that are of interest to many users. Choose products that are superior to existing ones or select unique items for online business to attract target customers and reduce competition. This ensures you have a large enough potential customer base for online sales.
Build a specific business strategy and prepare a stable capital source for online sales. You should choose reputable product suppliers and ensure product quality.
When starting out with limited capital, you should only choose low-value products to minimize financial risk. If you have more capital, you can sell higher-value items to maximize profits.
Additionally, you need to determine the necessary costs for purchasing, shipping, and storing products, along with promoting them. Calculate carefully to see if you can sell the product at a reasonable price to make a profit.
Further, consider the features of the product, whether it is easy to transport and store. Also, assess the product’s potential for future growth. Choose products with high growth potential and sustainable demand from customers.
When selecting products online, you need to check the regulations and legal aspects related to selling a specific product. At the same time, comply with safety laws, labeling, and related trade regulations.In addition, you can refer to more information about Why does facebook allow fake ads?
What kinds of products are often sold online?
Clothing
High-profit online sales often include fashion items. This industry is currently the most widely engaged in online sales. Almost everyone needs these products, from students to office workers, and even aunts, mothers, or children.
There are various types of clothing for different occasions: office wear, party attire, sports gear,… This product category is diverse and easy to transport, store, and package. The cost of these products varies, allowing sellers to choose segments that match their supply capabilities.
However, when choosing products for advertisement and sales, it’s essential to research and stay updated on fashion trends. Focus on finding new, unique products to compete with other stores in the market.
Choose reliable sources of supply, ensure quality and reasonable pricing, and target specific customers to focus your sales on the products they are interested in. Plan contingencies and clearance sales to mitigate the risks of seasonal or trend-based stockpiling.
Shoes
As part of the fashion industry, shoes are a popular item purchased online, and selling them can be highly profitable. There are various types of shoes, including sports shoes, office shoes, men’s and women’s shoes, children’s shoes,…
When selling these online, you need to have a good aesthetic sense and experience in selecting and evaluating products, as well as staying updated on trends. Research the hottest items on the market and sell them to attract a large potential customer base. Also, pay attention to the quality and durability of the products.
Cosmetics
Cosmetics are commonly sold online due to increasing demand for beauty and personal care. For cosmetics, sellers do not need to invest heavily as they do not need to follow trends and seasons like fashion items, reducing the risk of stockpiling while ensuring good profit margins.
The initial investment for selling cosmetics online is not substantial. You can also easily source these items from reputable foreign websites at good prices. Consider selling products like lipstick, perfumes, makeup, skincare products, hair care products, natural cosmetics…
Cosmetics are generally small and lightweight, reducing shipping costs and making handling easier. The consumer age group is also broad, offering a large potential market.
However, when selling cosmetics online, you must ensure the quality and safety of the products. Pay attention to the quality and origin of the products, choose reliable suppliers, and arm yourself with knowledge about the beauty industry.
Food
If you are passionate about cuisine and have good cooking skills, consider selling food online. This is one of the most popular types of online business today. The advantage of this business model is that it saves costs on physical store openings and hiring staff while ensuring profit.
Nowadays, people often order food through online apps like Grab Food, Now, Baemin,…, saving time. Therefore, you can link with these units to create your store on these apps.
Particularly, office workers and students who like snacks often order food online. These will be your potential customer targets.
When selling food online, research new recipes to create delicious, attractive dishes with competitive capabilities but also ensure safety for consumers. Some popular online food and beverage items include bubble tea, coffee, skewers, sandwiches, rice paper snacks,…
Handmade items
You can also choose to sell handmade and craft products online. These items are also popular and face less competition than other products. This industry does not require much capital as you only need to buy materials and create unique products yourself, yielding high profits. You can sell products like embroidered paintings, dried flowers, cards, toothpick houses, small plants,…, and share them with people who have similar interests.
Phone accessories
As smartphone usage increases, there is a demand for accessories like headphones, portable chargers, phone cases, stands,… The next type of online business you might consider is phone accessories. The cost of sourcing these products is not too high if you choose reliable, quality suppliers with reasonable prices. However, to sell these items, you need a good understanding of different phone models and a thorough knowledge of each product’s features to advise customers.
Decorative Items
Currently, the demand for beautifying living and working spaces is very high. You can sell attractive online home decor products, including paintings, wallpapers, plants, desk clocks, stickers,… These decorative items help beautify the surrounding space and express the owner’s personality. These are also among the most commonly sold online products today.
For products requiring aesthetic appeal, you should focus on editing beautiful, clear images to attract customer attention. Instead of trying to sell everything, focus on a specific niche market, such as home decor, kitchen decor, bedroom decor,… This will help you more easily reach your target customers.
Books
Many people still read books daily, which are great repositories of knowledge for them. If you choose to sell books online, you need to build a website to promote and facilitate your business. Identify your target readers to select appropriate books. When starting, you should focus on certain book topics. Later, as you gain more capital, you can expand the scope of your business.
Fashion accessories
In addition to clothing and shoes, people also need to pay attention to fashion accessories. Fashion accessories include a wide range of products. You can choose to sell items like jewelry, belts, wallets, handbags, glasses, hats, gloves, scarves,… These products may be small but are equally important, so you can consider selling these items and earn substantial profits.
Household items
Household items are essential in every home, so consumer demand for these products is also strongly increasing. You can aim to sell convenient kitchen tools for housewives or devices for bathrooms, bedrooms, living rooms. Some suitable household products for online sales include blenders, mini fruit peelers, cotton candy machines, spring roll makers, baking machines,…
How to find common products to sell online?
If you want your business to have high revenue and profit, you need to know the types of products commonly sold online and how to find trending products. This involves understanding customer needs and providing the best experience at the right time. Here are some methods to find common products to sell online:
Use Google Trends
Google Trends is an effective tool that helps businesses analyze user interest trends. It is also an optimal method for finding products for online sales. With Google Trends, you can collect data on search volume, search keywords, timing of searches,… This allows you to identify the most popular products currently.
You can access Google Trends and enter keywords related to the product, industry and search bar. Analyze the Interest graph over time to see whether search terms are growing in popularity, remaining stable, or decreasing. Use the Compare feature to evaluate the popularity of different keywords. Check out the Related Queries section for more product ideas.
By e-commerce platforms
E-commerce platforms currently receive a lot of attention from users. Major players in this field, such as Shopee, Lazada, Tiki,…, regularly update a variety of products. From household items, technology to cosmetics, fashion accessories,… E-commerce platforms help you get ideas for choosing the best-selling online products.
Refer to social media
Popular social networks like Facebook, Instagram, TikTok,…, help you understand user needs and preferences. Spending time on social media makes you more sensitive to capturing effective online business trends.
We have suggested the kinds of products that are often sold online, we hope you have learned many useful things and chosen suitable products to conduct effective online business and achieve high profits.
Contact Info
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FAQ
To find the best products to sell online, research ideas on platforms like Google Trends and Ahrefs. Additionally, explore social media channels such as Facebook and Instagram, and look into market data to identify which niches are growing.
Yes. You need to consider whether the product has long-term and stable value. Also, when selling trendy products online, carefully determine the quantity of products to import. Selling trend-based products can yield quick profits but also carries significant risks, as you cannot predict how long the product will remain popular. Therefore, be cautious not to let short-term gains lead to long-term losses.
