Probably, you already realize that Instagram is a platform with a lot of potential customers. So is running Instagram ads really effective? If you are interested in reaching and selling on Instagram, refer types of Intagram ads 2024 that Optimal FB will share below.
Is creating an Instagram advertising campaign really effective?
Unlike Western countries, Instagram in Vietnam is not a very familiar platform to users. However, recently, this platform has gradually been accepted by a large number of young people thanks to its creative and unique image-sharing feature. Therefore, a number of brands and businesses selling products and services targeting young customers are also taking full advantage of Instagram’s potential.
Running ads on Instagram brings certain effectiveness, especially suitable for the youthful market. The achievements that famous businesses have achieved on this platform have partly proven its value. Therefore, if you are targeting young customers, don’t ignore a great promotion tool like Instagram. Furthermore, with the increasing trend of using mobile phones, advertising on Instagram.
Types of Instagram ads 2024
Currently, on the social network platform Instagram, there are many types of advertising with different characteristics. Depending on your needs and characteristics of the industry you are doing business in, you can choose the most suitable type. Specifically:
Advertise an image
For this method, you mainly use eye-catching and creative images to promote your product or service. The first and most important requirement in this form is to invest in beautiful, professional photography that highlights the product or service. A beautiful and impressive photo will help users easily impress and love everything from product images to brand images.
Carousel Ads
If Facebook has Multi-Product Ads, then Instagram also has extremely effective Carousel Ads. It helps your business run ads on Instagram with a variety of options at the same time. You can use a hot story on social networks to strike a chord and attract users’ attention. Then, gently and skillfully integrate product or service images to market your brand and convince customers to trust and buy when needed.
Video Advertising
Video advertising is increasingly popular on social networks from Facebook to Instagram. This form of advertising is considered to have very high marketing effectiveness thanks to its many outstanding advantages. With a short video, you can express all the information quickly and attract attention. On Instagram, the video format is even more dominant, making it easier for you to tap into buyer psychology. However, you should note that each video advertising on Instagram can only be about 30 seconds long. Therefore, please pay a lot of attention to the idea of making videos, so that they are meaningful and impressive!
Advertisement Story
Advertising with stories appeared more than 6 years ago, but only recently has it become interesting and popular. This form has two types of thumbnails inside including images and videos. You can insert them into your posts to double users’ attention. The biggest advantage of story ads is the narrative style, making it extremely easy for viewers to sympathize and share. This uniqueness leaves a strong emotional impression on customers, from there they leave a deeper impression of your brand every time they mention the products or services that you sell and provide.
These types of advertising all have their own characteristics and advantages, helping you reach customers effectively. Choosing the right form of advertising will help you make the most of Instagram’s potential to drive sales and build a strong brand.
What do you need to prepare to run ads on Instagram?
Before setting up ads on Instagram, you need to prepare the following important things:
- Identify the right target audience and clear product promotion orientation: Knowing the exact customer segment you want to target will help make advertising more effective, and also reach more potential customers.
- Carefully consider the appropriate type of advertising: Depending on your company’s business field, you can choose the most suitable form of Instagram advertising. The goal is for advertising to strongly spread the messages you want to convey.
- Build impressive advertising content: The most important requirement in this step is that the content must make a strong impression on viewers, and strike a chord with customers, thereby creating connection and promoting shopping activity.
Methods of running ads on the Instagram platform
Below are detailed instructions on the steps to create and run ads on Instagram in a simple but effective way:
Step 1: First, you need to have a personal Facebook account and create a Facebook Ads account. You will then need to create a Facebook Business and connect it to your Instagram account.
Step 2: Set goals for your Instagram advertising campaign and create specific campaigns. Choose a suitable advertising form such as:
- Determine which form of advertising helps you increase your reach to potential customers.
- Consider app installs, video views, and user-to-lead conversion rates.
Step 3: Identify the target audience and establish an outreach strategy. Important factors to define your audience include gender, interests, relationships, behavior, geographic location, and other demographics.
Step 4: Choose where to display ads on Instagram to reach users most effectively. You can choose between:
- Instagram Feed: Display ads on Instagram feed.
- Instagram Stories: Advertising in the form of posting photo and video stories.
Step 5: Prepare and estimate a budget appropriate to your advertising plan.
Step 6: Proceed to create an Instagram advertising campaign with necessary adjustments and track results to adjust and improve your campaign effectiveness.
These are the basic steps for you to start and manage an Instagram advertising campaign successfully and effectively.
In the article above on Optimal FB, we have listed the detailed content in the most accurate way. We hope that the information we have shared can help everyone learn about Instagram advertising models in 2024 and take steps to easily plan marketing campaigns on this platform effectively.
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FAQ
The price of running ads on Instagram depends on many factors such as campaign goals, target audience, type of advertising and market competition. Costs can be calculated by CPM (cost per thousand impressions), CPC (cost per click), or CPA (cost per action). On average, Instagram advertising prices range from a few cents to a few dollars per engagement, depending on the granularity and competition of the target audience. To optimize your budget, it’s important to monitor and adjust your campaigns regularly.
Paying for Instagram ads with Momo is a convenient and fast way for businesses and individuals in Vietnam. To make payment, you just need to link your Momo account with your Facebook advertising account, then add money to your advertising account through Momo. This process makes it easy for you to manage your advertising costs without using a credit card or international bank account. Momo ensures safety and security of transactions, and provides detailed payment history so you can track and manage your advertising costs effectively.
