Have you spent a significant amount of budget on TikTok advertising for a long time, but the effectiveness is not as expected? Don’t worry, the problem may be because you not optimizing your TikTok ads effectively. To help you overcome this obstacle, Optimal Fb has tiktok promotion guidelines and highly effective ways to run TikTok ads. Let’s explore in the article below!
Choose your Tiktok advertising target
How to optimize TikTok ads based on goals is one of the important strategies that every advertiser needs to understand. In the TikTok ad manager, there are currently a variety of advertising objectives available for you to choose from, including:
- Campaign Traffic: This objective is aimed at increasing traffic to your website or Landing Page through TikTok ads.
- Reach: This objective aims to maximize the number of people your ad reaches, helping to increase awareness of your brand or product.
- Install TikTok app: If you want to increase TikTok app downloads, this goal will help you get there.
- Video Views: This goal is to attract large numbers of people to watch your videos, increasing your chances of engagement and brand awareness.
- Engagement: This objective is to increase user interaction with your ad, including link clicks, post interactions, and comments and shares.
In addition, if you link to TikTok Shop, you also have the additional goal of running ads linked to TikTok Shop, so choosing the right advertising goal is very important. You need to clearly define the purpose of your advertising campaign and how you want users to access your product. For example, if you want to increase sales, you can choose e-commerce solutions like Collection ads, Dynamic Showcase ads, or TikTok Shopping ads. Meanwhile, if your goal is to build a brand, you can choose advertising types such as In-feed, Top View, Reach and Frequency, and many others.
Identify target audience
User profile optimization is an important part of setting up and managing advertising campaigns on TikTok. For many advertisers, this often presents unique challenges, regardless of whether they are just starting out or have experience in the field. A common problem is underconfidence, where advertisers think they have a good understanding of their target audience and their buying journey, but the results are not what they expected and waste budget without significant results.
To avoid wasting the budget, periodically updating and optimizing ad target settings is essential. TikTok, similar to other advertising platforms like Facebook, offers the ability to target based on customer demographic characteristics. However, testing each target group manually can be time-consuming and laborious. To optimize ads on TikTok, Mega Digital recommends the following ways:
- Automatic targeting based on user behavior and characteristics: TikTok allows you to use automatic targeting tools to deliver ads to the right audience group based on their behavior and characteristics. This saves time and optimizes campaign performance.
- Use similar audience group suggestions: After a period of running ads and collecting data, TikTok can suggest similar audience groups based on information from customers who have made purchases. This helps increase conversions and the effectiveness of subsequent advertising campaigns, by attracting users with similar characteristics and behavior.
Cooperation with KOLs
KOL/KOC/Influencers are individuals who possess the deepest understanding of the user community on TikTok. Therefore, cooperating with them can help you create unique and attractive promotional videos that attract users’ attention. However, you don’t have to look for partnerships with big names to make your promotional videos stand out. You can absolutely find moderately influential individuals with about 10,000 to 200,000 followers on the Creator Marketplace. This is a platform that allows you to discover and connect with KOLs/Influencers/KOCs whose followings match your market and target audience. Or more simply, you can also search by entering hashtags related to your brand or industry and filter the results by popularity. This helps you find highly engaged individuals in the community, thereby facilitating collaboration and creating effective promotional videos.
Use TikTok Agency to increase advertising effectiveness
Using a TikTok Agency advertising account is one of the most popular ways to optimize advertising effectiveness, and this is no coincidence. Here are some reasons:
- Ad formats that support shopping and e-commerce are only available on Agency accounts. This gives you more options to reach customers and drive sales.
- Agencies often provide detailed instructions to help you optimize your advertising effectiveness. From setting up a strategy to creating engaging content, so you’ll get comprehensive support.
- Ad approval and delivery speed when using an Agency account is often faster. This helps you save time and get your ads out to market quickly.
- If your TikTok advertising account is disabled, Agencies often have immediate support measures to help you maintain your advertising operations seamlessly.
- You stay updated on TikTok’s latest advertising policies through Agencies, helping you ensure your strategy stays compliant and make the most of the latest advertising opportunities.
Run A/B Testing to optimize ads
A/B Testing is considered one of the most effective advertising optimization measures. Most experienced advertisers are usually familiar with this concept. However, if you are new to advertising, especially on the TikTok platform, A/B testing will be a useful tool to evaluate the quality of your content. Doing A/B testing means running ads with two different types of content. For example, you might allocate 20% of your campaign budget to each type of experimental content. After that, the content with better performance will be automatically distributed by TikTok with 80% of the remaining budget
Note: Avoid performing A/B testing on major holidays or special occasions, as this can lead to inaccurate measurement results due to the influence of random factors from the number of participating users on these days.
In the article on Optimal FB, detailed content was shared most accurately. Hopefully, the information can help you in making your advertising on Tiktok successful.
Contact Info
Information about “tiktok promotion guidelines” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide fb ad account as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
Frequently asked questions
When you’re past due on TikTok advertising fees, there can be several potential problems. First of all, your advertising account may be paused or deactivated, which may affect your customer reach and the effectiveness of your advertising campaign. In addition, overdue payments can lead to lost opportunities to reach potential customers and cause a loss of trust from partners or customers. To avoid this situation, maintaining timely payments is important to ensure the continuity and effectiveness of your TikTok advertising campaign.
CPM stands for Cost Per Mille, this is one of the important indicators in the field of online advertising, including on the TikTok platform. CPM is understood as the cost an advertiser must pay to display his ad up to 1,000 impressions on TikTok. This is one of the most popular measurement methods to evaluate advertising campaign effectiveness, with the goal of minimizing costs and enhancing advertising performance on this platform.
