The rapid development of TikTok Live has created significant business opportunities, with some selling businesses able to complete thousands of orders in just one livestream session. However, many users have become overly optimistic and disregarded the rules when participating in TikTok Shop, leading to being blocked from the TikTok LIVE feature. To avoid unwanted consequences, understanding the rules and guidelines for using TikTok Live becomes extremely important. What is direct selling on Tiktok? What are the terms and TikTok live selling rules? Let’s explore and answer specific questions in the article from Optimal FB below.
Understanding TikTok live selling
TikTok live selling is the Livestream feature on TikTok, also known as Live TikTok Shop, which is a powerful tool that allows users to transmit content live, and interact with the community by chatting, selling products, or introducing products. For individuals, content creators, and brands, using the livestream feature becomes a direct communication tool with customers, where they can present products and answer viewers’ questions directly and quickly. The convenience and speed of shopping are significantly enhanced by Livestream, as buyers can make quick decisions and sellers can advise on purchases flexibly and effectively, quickly.
Conditions for live streaming on Tiktok
TikTok live selling rules are specific and strict depending on the country, so for your account to be approved for live streaming, you will need to meet some important criteria. Complying with these regulations is extremely important to ensure your account is eligible to participate in Live TikTok Shop and avoid live streaming restrictions. Below are the conditions for participating in the TikTok Shop Livestream, which are specifically specified as follows:
For TikTok users in Vietnam:
- TikTok accounts need to have at least 1000 followers.
- Account owners must be 16 years old or older, and 18 years old or older to be able to expand the feature of receiving virtual gifts from viewers.
For TikTok users in China:
- TikTok accounts need to have at least 10,000 followers.
- There is no age limit to participate.
For TikTok users in Europe:
- TikTok accounts need to have at least 1000 followers.
- There is no age limit to participate.
Note: Accounts participating in the live stream on TikTok need to prepare the following:
Bank account confirmation documents: This is necessary to verify financial and payment information during the online sales process.
Identity verification documents: Includes documents such as ID card, passport, and Citizen Identification Card (CD),… this is to authenticate the user’s identity and ensure accuracy accuracy, and security of personal information.
Documents confirming brand usage rights: This is important to protect intellectual property rights and ensure that users do not violate the intellectual property rights of any brand during the live stream process.
In addition, users also need to comply with TikTok Shop’s specific regulations regarding content, images, and behavior during the livestream. If your account has problems not being allowed to Livestream on TikTok, check to see if one of the three conditions above has been met. This helps ensure that your account is fully compliant with the requirements and regulations of the TikTok platform.
TikTok live selling rules
To effectively participate in live streams on TikTok Shop and comply with the rules of direct sales on the Tiktok platform, users need to pay attention to some specific important things as follows:
- Avoiding inappropriate image content is considered a top priority. TikTok uses a scanning system to detect cases of overly revealing clothing or content that does not meet the ethical standards and orientation of the platform. This helps maintain a healthy and positive online environment for the user community.
- Another important regulation is not to feature children in live streams on TikTok Shop. This is to protect the privacy and ensure the safety of children while keeping the platform suitable for the main target audience of adults over 18 years old.
- Synchronizing products between live streams and the shopping cart is also an essential factor. Ensuring that the products introduced on the live stream match the products linked in the shopping cart not only creates trust but also avoids unwanted misunderstandings from viewers.
- Reusing content from other platforms should also be avoided to ensure a live stream with uniqueness and high interactivity. TikTok not only avoids using duplicate content but also values the creativity and innovation in user content.
- Selling prohibited products on TikTok Shop such as weapons, drugs, counterfeit goods, and illegal goods is strictly prohibited. This is to ensure safety and legality for the user community while maintaining a healthy and transparent commercial environment on this platform.
- Avoiding broadcasting when the screen is blank and not redirecting users to other platforms are also regulations that need to be followed. This helps maintain the continuity and quality of the live stream while protecting the user experience on TikTok.
In the article on Optimal FB that shared the most complete and effective information, it is hoped that it can help you understand the concept and conditions for live streaming on Tiktok and implement TikTok live selling rules in the best way.
Contact Info
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Frequently Asked Questions
Violating the sales regulations on TikTok Shop can have serious consequences for users as well as businesses. Firstly, violations can lead to the suspension or permanent closure of the seller’s account on the platform, resulting in the loss of an important and potential business channel. Additionally, legal consequences can threaten the violator, especially if they sell prohibited products or infringe on trademark rights. Loss of credibility is also a concerning consequence, as a single violation can reduce customer trust and impact the business’s image. Finally, violating the regulations can also lead to missed opportunities for growth and expansion on TikTok Shop, as well as losing the trust of the platform and user community. That is why compliance with regulations and standards is important to maintain a healthy and sustainable business environment on TikTok Shop.
Livestreaming sales on TikTok are free for users. This means you can create and broadcast livestream sessions to advertise and sell your products without having to pay any fees to the platform. TikTok provides a free platform for businesses and individuals to reach millions of users worldwide through livestream sales, creating new business opportunities without financial burden for sellers. This helps people easily start online businesses without worrying about initial costs.
