YouTube Shorts and TikTok videos are attracting more and more users with their high entertainment and strong reach. In addition to providing an entertaining experience, YouTube Shorts also opens up attractive monetization opportunities for content creators. In this article, Optimal FB will help you learn and answer youtube shorts vs tiktok popularity. At the same time, it will help you have an overview of these platforms, let’s follow along!
Learn about the concept of YouTube shorts and Tiktok
The concepts of YouTube shorts and Tiktok that you can refer to specifically are as follows:
Youtube short
YouTube Shorts is a short video creation and sharing feature integrated directly into the YouTube platform. Appearing in 2020, Shorts quickly attracted users’ attention with its vertical video format, ranging in duration from 15 to 60 seconds, in line with the popular short video trend on platforms such as TikTok and Facebook Reels. YouTube Shorts opens a new playground for content creators and allows them to become stars on this platform.
Tiktok
With a series of short videos about fashion, lifestyle, cooking, and many other fields, the TikTok channel has stood out and become one of the most popular applications among young people. But TikTok is essentially a social network that is making waves not only in Vietnam but also around the world. Initially developed in China under the original name Douyin or Vibrato, TikTok quickly attracted the attention and love of the user community. TikTok allows users to create and share short videos ranging from a few seconds to a few minutes. In particular, this is also the place where you can easily encounter your “idols” through witty, creative, and fun videos. The richness and diversity in video editing and filming, along with TikTok’s “super” music store, have created a special difference for this application. Moreover, TikTok offers personalization, allowing each user to experience different features, depending on their preferences and needs. This creates uniqueness and appeal, helping TikTok attract attention from users around the world.
Youtube shorts vs tiktok popularity
In recent decades, short videos have become bright stars on social networks, and YouTube and TikTok are the two leading names in this field. Both are constantly improving and offering new features to attract users, creating a lively competition between them. Therefore, choosing between YouTube and TikTok to develop content and implement advertising strategies is a challenge for marketers. Here are some differences between the two platforms that people need to consider when choosing a platform for content development:
- YouTube, owned by Google (USA), launched in 2005 and currently has more than 2 billion users globally. Meanwhile, TikTok, a “junior” owned by ByteDance (China), has attracted 1.2 billion users since its launch in 2017. The difference in the number of users between these two platforms can influence the choice of marketers.
- YouTube remains the most popular video social media platform with more than 2 billion monthly active users. In contrast, TikTok currently only has about 1.2 billion users but is expected to increase to 1.5 billion by the end of 2022. Despite having a smaller number of users, TikTok is still becoming a formidable competitor of YouTube. This application has achieved great popularity, with more than 3 million downloads in both 2019 and 2020. In addition, TikTok also recorded the highest user engagement rate among social networking platforms, with an average access of 10.85 minutes each time. Therefore, 52% of marketers said they will consider increasing their advertising budget on TikTok in 2022 and Tet in 2023.
- YouTube has long been a place for content creators to post long-form videos. However, with the popularity of short-form videos in recent years, YouTube also launched the Shorts feature, to diversify the type of content to compete with other social networks. As for TikTok, this is a platform specializing in posting short-form videos, which is very popular with Gen Z and Gen Y generations. Initially, users can only post 15-second videos on TikTok. However, the application has now extended the duration up to 60 seconds and even more with special accounts.
- Advertising on YouTube is done through Google in many different forms. It can appear on the homepage, in search results, at the beginning or middle of the video, and can also be a banner ad within the video. With TikTok, marketers can choose between advertising forms such as ads displayed when opening the app, ads on the discovery page, and in the hashtag section.
- YouTube uses cost-per-view (CPV) pricing. Each view costs around $0.1-0.30, depending on the industry and keyword. Marketers only pay when users perform certain actions, such as viewing the entire ad or clicking a call-to-action button (CTA). Meanwhile, the TikTok platform does not use the CPV pricing model like YouTube, but instead pays per impression (CPM – cost-per-mille). Marketers have to pay from 10 USD for every 1000 views, and the minimum price for a campaign is 500 USD.
Some similarities between the two platforms Tiktok and Youtube
Both TikTok and YouTube Shorts are platforms that allow you to share short videos, containing engaging content to attract the attention of your audience. The common goal of both is to keep viewers scrolling through the videos, while also interacting through liking, commenting, and sharing. When you join TikTok or YouTube Shorts as a content creator, you’ll be equipped with analytics tools to track views, watch duration, and engagement. Tracking these parameters helps you build a more effective strategy and optimize income from your creativity. Another common point between the two platforms is that the video-viewing experience becomes endless. With a huge amount of content being created and shared every day, there’s never a shortage of videos to explore on both TikTok and YouTube Shorts. Both TikTok and YouTube Shorts support users to upload personal videos and provide many powerful editing features to create quality and creative videos.
In the article on Optimal FB, we have listed for you the most accurate detailed information. We hope that the content we share can help everyone learn about Short Videos on YouTube compared to the popularity of TikTok and some similarities between the two platforms in the most effective way and choose the platform suitable for the content you develop.
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Frequently asked questions
YouTube Shorts, like any content on YouTube, must comply with copyright regulations. This means that if you use copyrighted content in your Shorts video without permission from the copyright owner, your video may be taken down or your ability to monetize from ads will be limited. To avoid copyright infringement, users should use copyrighted content or use free or licensed content for creative uses.
Short videos on YouTube have a duration of 15 to 60 seconds. This is a unique feature of YouTube Shorts, allowing users to create short, concise, and engaging videos. With such a short duration, viewers can consume content quickly and conveniently, consistent with their habit of watching short videos on other platforms such as TikTok and Instagram Reels. Short durations also promote creativity, encouraging content creators to focus on conveying messages concisely and effectively in the shortest amount of time.
