E-commerce is increasingly dominating the shopping market and Shopee is one of the outstanding leaders thanks to its creative and effective marketing strategies. This not only helps Shopee become a prominent name but also strengthens its leading position in the Vietnamese market. Shopee has achieved this success thanks to the application of flexible and diverse marketing strategies. The company not only focuses on providing a professional e-commerce platform but also builds attractive advertising and promotional campaigns. Typically, organizing flash sale events, shocking discounts, along with investing heavily in promotional strategies on many media. In this article, Optimmal FB will help you learn about Shopee’s marketing strategy in the Vietnamese market.
Learn about Shopee store
Before exploring Shopee’s Marketing strategy, let’s briefly learn about this company. Shopee is one of the leading e-commerce platforms in Southeast Asia and Taiwan. Launched in 2015, Shopee is specifically designed for these markets, providing users with a simple, safe, and fast online shopping experience, with convenient payment and shipping support.
Currently, Shopee has expanded its operations to 7 main markets including Singapore, Malaysia, Indonesia, Thailand, Taiwan, Vietnam, and the Philippines. At the same time, Shopee is also continuing to expand into new markets globally, including Latin America and Europe. Shopee’s vision in Vietnam is to create an e-commerce platform that helps users have a convenient and safe online shopping experience, combined with fast payment and delivery services. Shopee also creates a healthy business environment for individuals, organizations, and businesses. With a firm belief in the power of technology in the future, Shopee is committed to developing and expanding its community platform to connect buyers and sellers. This community is characterized by closeness, joy, and empathy. Shopee’s target customers in Vietnam are mainly people of the Gen Z and Millennials generations, aged from 18 to 35. These are users who are sophisticated with technology, love diversity, and are willing to accept new and modern e-commerce platforms.
Despite dominating the market, Shopee still faces many competitors in Vietnam. Besides domestic competitors such as Sendo and Chotot, Shopee also has to compete with Lazada and Tiki, two strong competitors with large support and investment from large corporations. Lazada and Tiki are currently holding second and third positions in the Vietnamese e-commerce market, and are formidable opponents that Shopee needs to pay attention to and fight proactively.
Shopee marketing strategy in the Vietnamese market
Shopee attaches great importance to customer experience when interacting on the platform, and this is also the reason why all of Shopee’s marketing strategies revolve around putting customers at the center. Shopee’s Marketing strategies are mainly aimed at attracting new customers and enhancing the company’s brand visibility while expanding their scale and scope of influence.
Shopee’s product marketing strategy
The product here is an e-commerce platform that provides consumers with an online marketplace for shopping. Sellers can register and sell their products on the platform. Shopee has developed its own app for each country, customized to suit local conditions and engage consumers effectively. In Vietnam, Shopee is available on both web and mobile, supporting two main languages: Vietnamese and English. This creates favorable conditions for domestic and foreign users to shop and interact easily on this platform.
Shopee point-of-sale marketing strategy
Shopee operates as an online marketplace connecting buyers and sellers through a single app and website. In Vietnam, the Shopee app has reached more than 5 million downloads, showing its popularity and consumer choice. The community of sellers collaborating with Shopee has tripled in the past year, and Shopee also cooperates with shipping partners to ensure the best delivery service for consumers. This helps customers receive products quickly and efficiently, regardless of their location and creates a shopping experience similar to that found in brick-and-mortar stores.
Pricing marketing strategy
Price is the amount of money customers have to pay to purchase a product. Shopee has designed price marketing strategies to outperform other competitors in the market. Specifically, on big sales days, Shopee often provides a large number of free shipping codes, coupons, and discounted products to encourage consumers to participate in shopping on their platform.
Strategy for creating promotional activities
Shopee mainly uses active promotional activities to enhance its brand image. They create viral advertising campaigns, targeting a large audience. In addition, Shopee often organizes discount programs to stimulate customers to buy in large quantities. These campaigns, although simple, helped Shopee achieve resounding success in the Vietnamese market. Through promotions, many advertising campaigns have been successful. For more details, we will provide you in the next section!
Social and Viral Marketing Strategy
Another special Marketing strategy of Shopee is Social and Viral Marketing. Since entering the Vietnamese market, Shopee has recognized the potential of social networks. They use social networks as a main tool to implement marketing strategies. To date, Shopee has succeeded in capturing trends and applying marketing strategies on popular social networking platforms such as Facebook, YouTube, Zalo, Instagram, and TikTok.
On YouTube, Shopee’s Marketing strategy focuses on integrating advertising into videos of famous YouTubers. They also display ads on YouTube’s interface. These advertisements often have creative content and may mention products with catchy songs performed by famous people. The success of this strategy depends on the close cooperation between Shopee and YouTube and requires the consent of YouTubers to be able to display ads on their videos effectively and attract attention from users.
Prominent advertisements in Shopee marketing strategy
The above section has provided you with an overview of Shopee’s Marketing strategies in Vietnam. Now, as promised, we will introduce to you a few special Shopee media campaigns.
TVC always tries to keep up with trends
Shopee is known for producing many TVCs that keep up with trends quickly and accurately. This is one of their strategic Marketing campaigns. Taking advantage of the Viral wave of trends, Shopee has succeeded in attracting great attention and discussion on social networks. This campaign helped Shopee achieve high conversion rates and impressive breakthroughs at some point. Some outstanding TVCs in this strategy include the Baby Shark version with the participation of Bao Anh and Bui Tien Dung, as well as the remake DDU-DU DDU-DU in collaboration with Blackpink. These are all TVCs with millions of views, making an important contribution to Shopee’s success.
Advertising content is suitable for regional culture
Shopee always prioritizes localization in its Marketing campaigns, as mentioned before. Choosing Influencers based on the popularity and popularity of each region is the clearest proof. Shopee regularly adjusts to suit the requirements of users in each region. With this smart localization strategy, Shopee has succeeded in building trust from customers in many regions. They also take advantage of the domestic shipping network to provide fast shipping services, meeting the diverse needs of consumers.
Co-operate with influencers
Influencer Marketing is another typical example of Shopee’s Marketing strategy in Vietnam. Shopee has been clever in choosing representatives to promote the brand. Stars like Son Tung M-TP, Cristiano Ronaldo, or Blackpink all have a large and loyal fan base.
In the article on Optimal FB, we have listed the detailed content in the most accurate way. We hope that the information we have shared can help everyone learn about Shopee’s marketing strategy in the Vietnamese market and at the same time take advantage of Shopee’s campaigns to increase sales for your store.
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FAQ
Shopee Food’s marketing strategy focuses on increasing presence and reaching users through diverse advertising campaigns on mobile platforms. Shopee Food aims to provide a fast, convenient and diverse ordering experience with attractive offers such as discount codes, free delivery, and special promotions. At the same time, Shopee Food also uses Influencer Marketing to increase attention and create consumer trust in its food ordering service.
Shopee’s 7P marketing strategy includes the following main elements:
Product: Shopee provides a diverse e-commerce platform with thousands of products from different sellers, ensuring to fully meet the shopping needs of consumers.
Price: Shopee applies a competitive pricing strategy, regularly organizing discount events and promotions to attract customers.
Business location (Place): Shopee provides online shopping services through mobile applications and websites, bringing convenience and ease to users.
Promotion: Shopee regularly organizes advertising campaigns on various social networking platforms and media channels, to increase brand recognition and attract customers.
People: Shopee creates an online shopping community with millions of sellers and buyers, and uses customer service to support users in a dedicated way.
Process: Shopee optimizes the ordering, payment and shipping process to bring the most convenient and fastest online shopping experience to customers.
Community: Shopee builds an online shopping community to share and exchange between buyers and sellers, creating a healthy and harmonious business environment.
