Social media has become an essential part of modern life. With the robust development of Shopee and the power of social media platforms, using them to sell on Shopee has become an increasingly popular trend. In today’s article, Optimal FB will guide you on how to effectively leverage shopee instagram ads to boost your sales on Shopee.
What is Shopee?
Shopee, one of the leading e-commerce platforms today, not only tops the charts in terms of traffic but also boasts the highest number of transactions in the industry. According to the Q1 2023 E-commerce Market Report by Metric, Shopee accounts for 63.1% of the total revenue share among the top 5 e-commerce platforms, with sales revenue surpassing 24,700 billion VND and over 289.7 million successful deliveries from more than 211,609 sellers. These impressive figures demonstrate the popularity of doing business on Shopee. According to the Metric report, Shopee’s official store – Shop Mall, is experiencing significant growth in market share and revenue. This indicates that transitioning to the Shop Mall model is becoming a positive trend, helping businesses on Shopee enhance their credibility and sales.
Founded by the SEA Group in 2015, Shopee is headquartered in Singapore. To meet the global demand for online shopping, Shopee continuously expands and is now present in many countries and regions including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, the Philippines, Japan, South Korea, and more. In Vietnam, Shopee officially launched on August 8, 2016, and now has offices in Hanoi and Ho Chi Minh City. Over time, Shopee has established its position and become one of the most reliable online shopping platforms in the Vietnamese market.
Why advertise on Instagram?
Advertising on Instagram means utilizing the social media platform owned by Facebook. The two main formats, images, and videos, are used to promote products and services and typically appear in the Newsfeed or Instagram Stories. Compared to other platforms, Instagram advertising offers several benefits for businesses, including:
Reaching a large potential customer base
With a large user base and leveraging Facebook’s diverse user pool, businesses can reach many target customers through targeting criteria such as interests and behaviors. The use of targeting tools allows businesses to select the right audience for their campaigns.
Enhancing brand awareness
By delivering valuable messages and benefits of products and services through images and videos, advertisements appear repeatedly before the target audience, building trust and credibility with customers. Advertising on Instagram helps businesses enhance brand awareness.
Increasing engagement and conversion rates
By using attractive ad formats with engaging content and clear, persuasive calls to action, Instagram ads help businesses increase engagement with target customers. Additionally, Instagram features such as shopping, payment, and branded content allow customers to shop directly. Instagram ads create sales opportunities and drive conversions.
Easy tracking and measurement
With Facebook’s analytics tools, businesses can easily measure and optimize the effectiveness of their Instagram ad campaigns. Knowing how to view your ads on Instagram is crucial for tracking important metrics such as views, conversions, costs, and engagement rates in ad performance reports to improve campaign effectiveness.
Low cost
Instagram advertising often costs less compared to many other media channels. You can adjust your campaign based on budget, time, and target audience. Ads that reach the right target audience enhance effectiveness and optimize costs.
Difference between Shopee Instagram ads
Instagram and Shopee are two popular platforms that serve different purposes, target different users, and have functions. The differences between them can be better understood by comparing aspects such as their intended use, main features, target users, how they work, and the specific benefits they bring.
Uses
Instagram is a social media platform focused on sharing photos and videos. Instagram’s main purpose is to help users connect and share their daily moments and stories through photos and videos. Instagram is also a place for users to discover new content, and follow celebrities, brands, and friends.
Shopee, on the contrary, is an e-commerce platform. The main purpose of Shopee is to provide an online marketplace where sellers can post products for sale, and buyers can shop easily. Shopee focuses on creating a convenient and safe online shopping experience for users.
Main feature
Instagram:
- Share Photos and Videos: Users can post photos and videos to their profile, stories, or IGTV (Instagram TV).
- Social Interaction: Users can like, comment, and share other people’s posts, as well as send direct messages.
- Content Discovery: The Explore tab helps users find new content and connect with accounts they don’t yet follow.
- Advertising: Instagram provides advertising tools for businesses to reach potential customers through images and videos.
Shopee:
- Buy and Sell Products: Sellers can list products for sale with detailed descriptions, images, and prices, while buyers can browse, search, and shop.
- Payment and Shipping: Shopee supports many payment and shipping methods, making transactions easy and secure.
- Promotional Programs: Shopee regularly organizes discount programs, flash sales, and special shopping events to attract customers.
- Ratings and Reviews: Buyers can rate sellers’ products and services, helping other buyers get an honest view of product quality.
User object
Instagram is primarily aimed at users who want to connect socially and share their daily lives. Instagram’s main audience includes teenagers, young people, and users who love technology and images.
Shopee targets both online sellers and buyers. Shopee’s user base is very diverse, from retail sellers, and small and medium-sized businesses, to individuals looking for a convenient online shopping experience.
How it works
Instagram operates primarily on content sharing and interaction. Users create accounts, post photos and videos, and interact with friends and other users through activities such as liking, commenting, and sharing.
Shopee operates as an e-commerce platform, where sellers post products and buyers search, select and pay for those products. Shopee also provides support services such as online payments, shipping services, and customer care.
Benefits of two platforms
Instagram:
- Social Connection: Helps users connect and maintain relationships with friends, family, and people with similar interests.
- Explore and Create: Users can discover new content and express their creativity through photos and videos.
- Brand Promotion: Businesses can use Instagram to build their brand and reach potential customers.
Shopee:
- Convenient Shopping: Buyers can easily search, compare, and purchase products from many suppliers.
- Business Opportunity: Sellers can reach a large number of customers and expand their business without making large investments in facilities.
- Transaction Safety: Shopee provides buyer and seller protection services, ensuring transactions are safe and transparent.
In the article on Optimal FB, we have listed the detailed content most accurately. We hope that the information we have shared can help you in learning about the two Instagram platforms and Shopee successfully.
Contact Info
Information about “shopee instagram ads” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide facebook ads account for rent as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
Frequently asked questions
This depends on how much budget you are willing to spend on your Instagram advertising campaign. Furthermore, advertising costs on this platform also depend on the business field, goals audience size, etc. To make the most of your marketing budget, you should only spend money on targeted campaigns. Advertising helps you maximize ROI. You should invest money in content that has a lot of natural interactions to increase profits.
Shopee’s e-commerce model focuses on creating a flexible and convenient online shopping platform for sellers and buyers. Shopee enables individuals and businesses to open online stores easily and quickly. At the same time, this platform also provides consumers with a diverse shopping experience, from consumer goods to fashion, electronics, and many other product types. By combining promotional strategies, flexible shipping policies, and a safe and convenient payment system, Shopee has built a strong e-commerce community in the countries where it operates, including Vietnam.
