Doing business on Shopee is currently a source of potential business opportunities not only for large businesses and reputable brands but also for individuals and households. With an ever-increasing number of visits, surpassing 88 million per month, the platform is attracting an increasingly large number of sellers. However, this also means fierce competition between sellers, especially in popular product categories on the market. To stand out and increase customer accessibility, advertising on Shopee has become an indispensable part of sellers’ business strategies. In this article, Optimal FB will help you learn about the difference between Shopee discovery ads vs search ads.
What is advertising on the Shopee platform?
Advertising on Shopee serves as a marketing tool to help merchants on this application increase product awareness and highlight their store listings to users on the website or Shopee app. Products advertised on Shopee will be tagged “SPONSORED”. With Shopee advertising, store owners only pay fees based on the number of consumer clicks on their advertised products. Therefore, in addition to setting up ads, store owners also need to optimize products to optimize advertising budgets and increase purchase conversion rates after customers access their products. An advertising campaign on Shopee will not be effective if the advertising budget is high but the purchase conversion rate is low.
The difference between Shopee discovery ads vs search ads
Discovery ads and search ads are two popular types of ads on Shopee, each has its own characteristics and advantages.
Shopee search ads are a form of advertising where your products are displayed when users search for specific keywords. When customers enter search keywords, related products will appear in the search results. Search advertising helps your products reach users with specific needs, increasing conversions and sales. Meanwhile, Shopee discovery ads are a form of advertising in which your products are suggested to users based on their previous behavior on the Shopee platform. Discovery ad products appear in Shopee’s recommendation areas, such as product recommendations or the home page. This helps your product reach a wider audience, while also increasing your chances of attracting attention from users who weren’t aware of your product before.
In short, Shopee search ads target users with specific needs and increase the likelihood of conversion, while Shopee discovery ads increase the opportunity to reach a broader customer audience and increase brand awareness. Choosing the right advertising type for your business goals and customer audience will help you optimize your advertising strategy on Shopee.
Types of Shopee Ads
How product search ads work
Product search ads are a powerful tool to increase your visibility and sales. When appearing in prominent positions on Shopee, this ad helps customers easily find and buy your products. With product search ads, you can increase the visibility of your products, reaching more customers and increasing sales. At the same time, you can also control your advertising budget by setting a fixed cost for each time a user clicks on your ad. When a customer searches for any product, the system will display up to 60 products, with different priority positions. On mobile apps, ads will appear in the first two search positions and after every three organic results. On the website, ads will be displayed in the first five positions and the last five positions on the search results page. This helps your product attract customers’ attention effectively and optimally.
How store search ads work
Shop search ads are an effective advertising tool that helps increase visibility and sales for your store on Shopee. This way, it not only helps increase brand recognition but also helps users easily find your booth to buy products. Your ad position will depend on two main factors: your bid-per-click and your store’s relevance. Your bid per click is the amount you’re willing to pay for each click on your ad. Often the actual payment cost will be lower than the bid price because the system has calculated a minimum amount to hold the ad position. A store’s relevance is evaluated based on factors such as its performance score, including review score, response rate, cancellation rate, and the relevance of the selected keyword. Paying attention to relevance is important to ensure your ad displays at its best.
How discovery ads work
Discovery advertising is an effective advertising medium that helps suggest your products to users, thereby improving visibility and increasing revenue. Similar to product search ads, discovery ads let you control costs by setting an expected budget and bid per visit. The visibility of discovery ads depends on two main factors: bid price and ad quality. Your bid per visit is the highest amount you’re willing to pay when a customer visits your ad. For discovery ads, the higher the bid, the more likely it is to show the ad, and the actual cost is usually lower than the bid you set. Ad quality depends on click rate (CTR) and conversion rate (CR). Depending on your business goals, you need to consider choosing the form of advertising that best suits your product or service.
In the article on Optimal FB, we have shared with you the most accurate detailed information. Hopefully, our information can help you in learning about advertising on the shop platform and the difference between shopee discovery ads and search ads specifically.
Contact Info
The above information about “Shopee discovery ads vs search ads” hopes to provide you with more necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide facebook business account setup you with Facebook advertising accounts as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
Frequently asked questions
Running ads on Shopee brings many significant benefits to businesses. First, advertising helps increase the visibility of your products in front of users, thereby attracting attention and increasing sales opportunities. Second, reaching a large number of users on the Shopee platform helps expand the market and increase sales. Third, you can control your advertising budget and optimize your marketing strategy based on the results obtained. Finally, running ads on Shopee also helps increase brand recognition and build trust from customers. In short, using Shopee advertising is an effective means to enhance marketing and grow your online business.
The cost of advertising on Shopee often depends on many factors, including the level of competition in your industry, the location and type of ads you want to run, and the advertising budget you set. Shopee uses a cost-per-click (CPC) model, meaning you only pay when someone clicks on your ad. Therefore, the specific cost for each advertising campaign may vary depending on the above factors. To ensure efficiency and cost savings, understanding and optimizing advertising strategies is very important when using the Shopee advertising platform.
