In the fierce race of the e-commerce market, Shopee, despite being a newcomer, has quickly risen to the top and dominated, surpassing all competitors. One of the key factors contributing to this success is its sophisticated Viral Marketing strategy. Shopee’s promotional videos not only highlight the brand but also create new, memorable trends that spread widely. These videos are not just a way for Shopee to reach the audience but also a method to leave a lasting impression on millions of viewers. In today’s article, Optimal FB will explore What are the characteristics of Shopee ads video? Stay tuned!
Overview of the Shopee e-commerce platform
Shopee, one of the leading e-commerce platforms today, not only leads in traffic but also boasts the highest number of transactions in the industry. According to the Q1/2023 e-commerce market report by Metric, Shopee accounted for 63.1% of the total revenue market share among the top five e-commerce platforms, with sales revenue surpassing 24.7 trillion VND and over 289.7 million products successfully delivered from more than 211,609 sellers. These impressive figures are clear evidence of the popularity of doing business on Shopee. According to Metric’s report, the official stores – Shop Mall, are experiencing breakthrough growth in market share and revenue. This indicates that transitioning to the Shop Mall model is becoming a positive trend, helping to increase credibility and revenue for businesses operating on Shopee.
Founded by SEA Group in 2015, with its headquarters in Singapore, Shopee has continuously expanded to meet the global demand for online shopping. It is now present in numerous countries and regions such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, the Philippines, Japan, South Korea, and more. In Vietnam, Shopee officially launched on August 8, 2016, and now has offices in Hanoi and Ho Chi Minh City. Over time, Shopee has established its position and become one of the most trusted online shopping platforms in the Vietnamese market.
Shopee ads video
Promotional videos on Shopee are a crucial tool in businesses’ marketing strategy on this e-commerce platform. Designed to attract consumer attention and create a strong impression of a product or brand, Shopee’s promotional videos are typically created to enhance customer awareness and engagement. These videos can include various types, from short product introductions and instructional videos to creative advertisements with captivating and prominent content. They are often optimized to fit the characteristics of the Shopee platform, including formats and sizes suitable for mobile devices.
Shopee’s promotional videos usually focus on conveying the advertising message succinctly and effectively. They might feature special offers, attractive promotions, or even introduce the latest products of a business. Some videos incorporate entertaining elements like music and special effects to capture the audience’s attention. Additionally, Shopee promotional videos can be optimized for paid advertising campaigns on the platform, enhancing visibility and interaction with customers. This can involve using techniques like video SEO, audience targeting, and data analysis to achieve the best performance from the advertising campaign.
Community standards of Shopee ads video
Shopee’s Community Standards are a set of mandatory rules regarding content that cannot be shared on the platform, to ensure a civilized and safe environment for all users. Items in this standard include:
Safe and civilized:
- Do not post content that involves violence or encourages violent behavior.
- Avoid posting images or videos that are too graphic, horrifying, or disturbing.
Avoid sensitive and mature topics:
- Limit posting content related to sexual activity and avoid using nude or graphic images.
- Prevent posting sexual content involving children or sexual abuse.
Protect your health and spirit:
- Posting content related to suicide or self-injury is prohibited.
- Do not post or encourage dangerous activities that could cause injury or death.
Compliance with the law:
- Do not post content related to the sale of products prohibited by law or other illegal acts.
Respect other community members:
- Prevent bullying or harassment.
- Avoid posting content that discriminates based on other people’s characteristics.
Promote ethical standards and honesty:
- Don’t use fraudulent or spammy tactics to increase engagement.
- Avoid posting inaccurate information or impersonating someone else.
Complying with the video regulations in this community standard helps protect safety and civility on the Shopee platform and contributes to building a positive and sustainable e-commerce environment.
Instructions for creating standard Shopee ads video
To create a standard Shopee promotional video, it doesn’t need to be too complicated and expensive. Here are some tips to help you do this:
- Plan: Before filming, think and list the information that needs to be shown in the video, for example filming different angles of the product.
- Duration: Videos should be short and simple, preferably under 60 seconds to attract viewers’ attention.
- Video quality: Use a cell phone or camera with good recording quality. Avoid shaking when recording to ensure video quality.
- Lighting: Ensure the best possible lighting conditions. There’s no need for professional lighting, but make sure your product is shown clearly.
- Preparation: Facilitate good preparation, including a neat backdrop and removing unnecessary items that can distract viewers.
- Edit: Use simple photo editing software to optimize your videos. You can find many simple and free editing software on the internet.
- Music: Add music to videos to create a more enjoyable viewing experience.
Some tips when creating product videos:
- Duration: 10 – 60 seconds
- Video format: Use MP4 format (vp9 is not supported)
- Size: Maximum 30MB
- Resolution: Do not exceed 1280 x 1280 pixels.
In the article on Optimal Fb, we have shared the detailed content most accurately. We hope that the information we have listed can help you in learning about the above promotional videos. Shopee trading platform and follow the steps to create videos according to the standards on this platform.
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Frequently asked questions
Posting videos on Shopee to receive coins is an effective way to attract attention from customers and increase interaction in your store. By sharing quality videos about your product or service along with an engaging message, you can earn coins from viewer engagement. This not only helps you earn more income but also builds trust and reputation for your brand on the Shopee e-commerce platform.
Shopee Short Video is a powerful tool that helps Shopee sellers promote their products uniquely and effectively. With a short length, from 15 to 30 seconds, Shopee short videos quickly attract customers’ attention and help them better understand the product. This feature provides a great opportunity to present products creatively, creating a strong and interesting impression on the viewer. Shopee Short videos not only help increase sales but also promote interaction and create trust from customers.
