Doing business on Shopee is currently a source of potential business opportunities not only for large businesses and reputable brands but also for individuals and households. With an ever-increasing number of visits, surpassing 88 million visits per month, the platform is attracting an increasingly large number of sellers. However, this also means fierce competition between sellers, especially in popular product categories on the market. To stand out and increase customer accessibility, advertising on Shopee has become an indispensable part of sellers’ business strategies. In this article, Optimal FB will help you learn about how the shopee advertising strategy works and the benefits of shopee ads for businesses.
What is Shopee ads strategy?
Advertising on Shopee serves as a marketing tool that the platform deploys to help entrepreneurs increase product awareness and highlight the listings in their stores to customers on the Shopee website or app. Products advertised on Shopee will be tagged “SPONSORED”. With Shopee advertising, store owners only pay fees based on the number of consumer clicks on their advertised products. Therefore, in addition to setting up ads, store owners also need to optimize products to optimize advertising budgets and increase purchase conversion rates after customers access their products. An advertising campaign on Shopee will not be effective if the advertising budget is high but the purchase conversion rate is low.
Types of Shopee Ads strategies?
There are 3 types of Shopee advertising that you can refer to, each type has a different way of working specifically as follows:
How product search ads work?
Product search ads are a powerful tool to increase your visibility and sales. When appearing in prominent positions on Shopee, this ad helps customers easily find and buy your products. With product search ads, you can increase the visibility of your products, reaching more customers and increasing sales. At the same time, you can also control your advertising budget by setting a fixed cost for each time a user clicks on your ad. When a customer searches for any product, the system will display up to 60 products, with different priority positions. On mobile apps, ads will appear in the first two search positions and after every three organic results. On the website, ads will be displayed in the first five positions and the last five positions on the search results page. This helps your product attract customers’ attention effectively and optimally.
How store search ads work?
Shop search ads are an effective advertising tool that helps increase visibility and sales for your store on Shopee. This way, it not only helps increase brand recognition but also helps users easily find your store to buy products. Your ad position will depend on two main factors: your bid-per-click and your store’s relevance. Your bid per click is the amount you’re willing to pay for each click on your ad. Usually, the actual payment cost will be lower than the bid price because the system has calculated a minimum amount to hold the ad position. A store’s relevance is evaluated based on factors such as its performance score, including review score, response rate, cancellation rate, and the relevance of the selected keyword. Paying attention to relevance is important to ensure your ad displays at its best.
How discovery ads work?
Discovery advertising is an effective advertising medium that helps suggest your products to users, thereby improving visibility and increasing revenue. Similar to product search ads, discovery ads let you control costs by setting an expected budget and bid per visit. The visibility of discovery ads depends on two main factors: bid price and ad quality. Your bid per visit is the highest amount you’re willing to pay when a customer visits your ad. For discovery ads, the higher the bid, the more likely it is to show the ad, and the actual cost is usually lower than the bid you set. Ad quality depends on click rate (CTR) and conversion rate (CR). Depending on your business goals, you need to consider choosing the form of advertising that best suits your product or service.
The importance of shopee ad strategy?
The benefits of running ads on Shopee are remarkable, especially when the platform has invested heavily in marketing tools and features to help businesses grow. Running Shopee ads brings many outstanding benefits if shop owners know how to take advantage and optimize their strategy.
- Increase product visibility to users in need: Advertising on Shopee helps your products be tagged “SPONSORED” and quickly reach customers who are looking for your products. Products are displayed in prominent positions on the homepage, category pages, and related products, increasing the chances of attracting customers.
- Increase conversions and sales: Shopee’s goal is to help sellers generate revenue. Shopee tools and features help increase sales by providing a convenient and engaging shopping experience. However, optimizing product pages, and providing clear information and suitable prices also play an important role in increasing conversions.
- Easily develop your brand and increase store traffic: Shopee advertising not only helps generate revenue but also helps build a brand. By increasing product visibility and detailed descriptions, you can create strong brand recognition and attract interested customers to your store, thereby increasing traffic and sales opportunities on Shopee as well as other channels.
In the article on Optimal FB, we have shared with you the most accurate detailed information. Hopefully, our information can help you in learning about the concept of Shopee advertising strategy and specific types of Shopee advertising strategies.
Contact Info
Information about “Shopee ads strategy” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide facebook ads account for rent as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
Frequently asked questions
When running ads on Shopee, paying attention to the following factors will help you optimize your strategy and achieve the best results.
First, set a clear goal for your campaign, like increasing sales or increasing brand awareness.
Next, capture information about customers to create appropriate ads. Choose the ad type that fits your goal, such as product search ads, store search ads, or discovery ads. Make sure your product page has complete information, quality images, and attractive prices to attract customers.
Finally, use analytics tools to track and evaluate the effectiveness of your advertising campaigns, and adjust your strategy based on the data collected.
The cost of advertising on Shopee often depends on many factors, including the level of competition in your industry, the location and type of ads you want to run, and the advertising budget you set. Shopee uses the cost-per-click (CPC) model, meaning you only pay when someone clicks on your ad. Therefore, the specific cost for each advertising campaign may vary depending on the above factors. To ensure efficiency and cost savings, understanding and optimizing advertising strategies is very important when using the Shopee advertising platform.
