Doing business on Shopee is currently a source of potential business opportunities not only for large businesses and reputable brands but also for individuals and households. With an ever-increasing number of visits, surpassing 88 million visits per month, the platform is attracting an increasingly large number of sellers. However, this also means fierce competition between sellers, especially in popular product categories on the market. To stand out and increase customer accessibility, advertising on Shopee has become an indispensable part of sellers’ business strategies. In this article, Optimal FB will help you learn about Shopee ads cost and the benefits of Shopee for businesses.
Explanation: What is Shopee advertising?
Advertising on Shopee is a marketing tool that the platform deploys to help businesses on this application increase product awareness and highlight the listings in their stores to customers on the Shopee website or app. Products advertised on Shopee will be tagged “SPONSORED”. With Shopee advertising, store owners only pay fees based on the number of consumer clicks on their advertised products. Therefore, in addition to setting up ads, store owners also need to optimize products to optimize advertising budgets and increase purchase conversion rates after customers access their products. An advertising campaign on Shopee will not be effective if the advertising budget is high but the purchase conversion rate is low.
How does Shopee advertising work?
There are 3 types of Shopee advertising that you can refer to, each type has a different way of working specifically as follows:
How product search ads work?
Product search ads are a powerful tool to increase your visibility and sales. When appearing in prominent positions on Shopee, this ad helps customers easily find and buy your products. With product search ads, you can increase the visibility of your products, reaching more customers and increasing sales. At the same time, you can also control your advertising budget by setting a fixed cost for each time a user clicks on your ad. When a customer searches for any product, the system will display up to 60 products, with different priority positions. On mobile apps, ads will appear in the first two search positions and after every three organic results. On the website, ads will be displayed in the first five positions and the last five positions on the search results page. This helps your product attract customers’ attention effectively and optimally.
How store search ads work?
Shop search ads are an effective advertising tool that helps increase visibility and sales for your store on Shopee. This way, it not only helps increase brand recognition but also helps users easily find your store to buy products. Your ad position will depend on two main factors: your bid-per-click and your store’s relevance. Your bid per click is the amount you’re willing to pay for each click on your ad. Usually, the actual payment cost will be lower than the bid price because the system has calculated a minimum amount to hold the ad position. A store’s relevance is evaluated based on factors such as its performance score, including review score, response rate, cancellation rate, and the relevance of the selected keyword. Paying attention to relevance is important to ensure your ad displays at its best.
How discovery ads work?
Discovery advertising is an effective advertising medium that helps suggest your products to users, thereby improving visibility and increasing revenue. Similar to product search ads, discovery ads let you control costs by setting an expected budget and bid per visit. The visibility of discovery ads depends on two main factors: bid price and ad quality. Your bid per visit is the highest amount you’re willing to pay when a customer visits your ad. For discovery ads, the higher the bid, the more likely it is to show the ad, and the actual cost is usually lower than the bid you set. Ad quality depends on click rate (CTR) and conversion rate (CR). Depending on your business goals, you need to consider choosing the form of advertising that best suits your product or service.
Types of Shopee advertising costs?
Running ads on Shopee is not a free service because this is a tool developed by Shopee to support stores on its platform. So, how much does it cost to run ads on Shopee? To better understand this issue, we need to consider the following specific types of advertising:
- Keyword bidding: This is a form of advertising where you bid on the value of search keywords related to your product. The bid for the exact keyword is 400 VND and for the expanded keyword is 480 VND.
- Shop Ads: This ad type allows you to display your ads directly on the Shop page on Shopee. The bid price is 500 VND for exact keywords and 600 VND for expanded keywords.
- Discovery ads: This type of ad helps your product appear in user search results on Shopee for only 200 VND.
Even if you have a small budget, you can still set up and run ads on Shopee. However, to achieve the best results, choose popular products with good reviews and plan to run ads for a short time to control campaign performance.
In the article on Optimal FB, we have shared with you the most accurate detailed information. Hopefully, our information can help you in learning about the concept of Shopee Ads and specific types of Shopee advertising costs.
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Frequently asked questions
To calculate the cost of advertising on Shopee, you need to consider the types of advertising you want to use. Shopee offers three main types of advertising: keyword bidding, Shop Ads, and discovery ads. Each type of advertising has a different bid price.
Keyword bidding: You will bid on the value of search keywords related to your product. The bid for the exact keyword is 400 VND and for the expanded keyword is 480 VND.
Shop Ads: This type of advertising allows displaying ads directly on the Shop page on Shopee. The bid price is 500 VND for exact keywords and 600 VND for expanded keywords.
Discovery ads: This type of ad helps the product appear in user search results on Shopee for 200 VND.
Based on your advertising goals and budget, you can choose the appropriate advertising type and calculate specific costs for your campaign.
To run Shopee ads effectively, it is important to clearly define the goal of the advertising campaign and choose the right type of advertising. At the same time, you also need to optimize your advertising content to attract the attention of potential customers.
Some ways to run Shopee ads effectively include:
Keyword optimization: Use keywords that are relevant and relevant to your product to increase the likelihood of appearing in user search results.
Image care: Use high-quality and attractive images to attract customers’ attention. Make sure that the images show the product clearly and realistically.
Design attractive titles: Write attractive titles and product descriptions in an attractive, clear, and convincing way.
Create attractive offers: Provide special offers, discounts, or gifts to stimulate customers to shop.
Measure and optimize: Track and evaluate advertising campaign performance to understand customer behavior and flexibly adjust advertising strategies to achieve the best results.
