Removing spending limits for ad accounts on Facebook is an important way to control the total amount of money you want to allocate to ads campaigns. When you reach the set spending limit, the system will automatically turn off ads to prevent you from exceeding the limit. This is an essential part of managing ads campaigns on Facebook to ensure that budgets are used efficiently and not exceeded. Therefore, removing spending limits for ad accounts is a fundamental and crucial step that everyone involved in advertising on this platform needs to understand and apply in their project execution process. Follow this article by Optimal FB to learn how to remove an account spending limit.
Costs for Facebook ads accounts
There are two types of costs that Facebook offers for users to choose from, as follows:
Daily advertising costs: The daily budget on Facebook is the amount that a business or individual commits to spending on advertising on the social media platform each day. It is an important factor contributing to managing and adjusting ads campaigns to achieve business goals. By setting a specific daily budget, users can control the amount they spend on Facebook advertising each day.
Lifetime advertising costs: The lifetime budget on Facebook is a method of setting a budget for ads campaigns or ad groups. Therefore, users must specify the maximum amount they are willing to spend throughout the campaign or ad group’s activity on the Facebook social media platform. When using a lifetime budget, users can set a fixed budget for the entire duration of the ads campaign, instead of setting a specific daily budget for each day. This allows them to control the total amount they spend on Facebook advertising throughout the campaign’s activity.
What is a spending limit?
Setting spending limits for Facebook ads accounts is a fixed measure that you can adjust throughout your life, specifying the maximum amount that your ads account can spend on all currently active ads campaigns. Thereby, this action helps you control costs and ensure that you do not exceed the budget planned for advertising. By setting limits for the account to determine the total advertising budget, you can achieve the best performance for your business. After setting spending limits for the account, you can track the amount you have spent against that limit through the Payment Settings section.
Daily spending limit for Facebook ads: The account spending limit in a day is a specific limit, determining the maximum amount that an account can spend on advertising within a 24-hour period. Basic limits can be 580k, 1.1M, 5.8M, or Nolimit, depending on the user’s choice. The value of the ads account can be expensive or cheap, depending on this limit. For example, if the account spending limit is 580k, and you create 100 ad groups with each group having a budget of 500k, then in one day, the account will only spend a maximum of 580k.
Lifetime spending limit for Facebook ads: The lifetime spending limit for ads accounts is the maximum amount that account can spend over a certain time. For post-payment accounts, you can freely set this limit according to your usage needs. If you decide to set a limit, the account can only spend the amount within the defined range; otherwise, if you do not set a limit, the account can spend money without limits. Meanwhile, for pre-payment accounts, the spending limit will depend on the total amount you have previously deposited.
Impact of spending limits. How to remove an account spending limit?
Spending limits for accounts do not affect the effectiveness or distribution of ads. Instead, ads will pause and not spend money when the spent amount reaches the set limit. Although ads will be considered active in Ads Manager, you will receive a notification of the pause. If you want to continue running ads immediately, you can follow:
- Change the spending limit for the account.
- Remove the spending limit for the account.
- Reset the amount spent according to the account spending limit.
How to remove an account spending limit?
You can use the Payment Settings feature to reduce or remove spending limits during usage. This allows you to adjust advertising budgets flexibly without disrupting your advertising activities. However, before operating to remove the limit, make sure you meet the following requirements:
- You must be an administrator of that advertising account.
- Any changes to the limit will take effect 15 minutes after setup.
- This feature is not available for manual payment methods.
Particularly, the steps you can take to remove the spending limit on Instagram accounts:
- Step 1: Access the Payment Settings section in your Ads Manager.
- Step 2: In the Set spending limit for account section, select Remove.
- Step 3: Next, select Remove limit to complete the task.
Once completed, the spending limit for your account will be automatically removed after about 15 minutes. This helps you conveniently and quickly adjust advertising budgets according to your needs.
Through the article, Optimal FB hope that it can help you understand the spending limits of Facebook Ads accounts and successfully remove the spending limit for your account.
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Removing spending limits on Facebook isn’t always the right decision, especially when you no longer have control over advertising costs or don’t have a specific plan for the campaign. These are cases where keeping the spending limit may be a better choice:
– When your advertising budget is nearing its maximum or running out: Keeping the spending limit helps you avoid exceeding the planned advertising budget or negatively impacting the overall budget.
– If you don’t have a specific spending plan: If you haven’t defined a clear advertising plan and don’t know exactly how you want to spend, keeping the spending limit helps you avoid wasting your budget and creating ineffective campaigns.
– When you can’t track and evaluate advertising effectiveness: If you don’t have an effective system for tracking and analyzing advertising results, keeping the spending limit helps you control costs and avoid uncontrolled spending.
When removing spending limits on Facebook, there are several things to ensure to ensure the effectiveness and safety of your advertising campaign. First, you need to ensure that your budget is large enough to spend on advertising without financial difficulties. Further, clearly defining goals is also crucial because you need to know exactly what you want to achieve from your campaign and how to evaluate effectiveness. After removing the spending limit, you need to carefully control and monitor advertising costs. Make sure that expenses do not exceed the expected budget and monitor results to ensure the effectiveness of the campaign. Finally, be prepared for unforeseen circumstances that may arise. Having a contingency plan and flexible handling measures will help you deal with any issues that arise during the Facebook advertising process.
