How much does it cost to run ads on TikTok? How does it compare to other platforms like Facebook and Google? Are ads on TikTok more expensive, and how can you optimize these costs? Is advertising on TikTok worth it? Follow this article by Optimal FB to find out.
What types of ads does Facebook offer to users?
TikTok currently offers numerous advertising formats, each with different costs and suited for different marketing purposes. Advertisers can choose from three main advertising methods on this platform:
- Bidding Ads: This method is familiar to those who have run ads on Facebook or Google. TikTok offers five bidding solutions, including In-Feed, Collection, Dynamic Showcase, TikTok Shop, and Deeplink. A key feature of bidding ads is the flexibility to create campaigns on TikTok’s Ad Manager without needing to pay upfront or purchase ad space in advance.
- Booking Ads: This advertising method is provided by TikTok to meet promotional needs with ad formats like TopView, Branded Effect, and Branded Hashtag Challenge. To use booking ads, you must contact TikTok’s partners to reserve space and pay in advance. Although more costly than bidding ads, this method is highly effective for increasing brand recognition and coverage.
- Reach & Frequency (R&F) Ads: R&F on TikTok allows you to control the reach and frequency of ad displays based on a fixed price. This method is often combined with other forms of advertising to maximize reach. It makes your brand one of the top choices in the minds of users. R&F offers two types of distribution: Standard and Top Feed, where Top Feed optimizes ad display positions, ensuring increased visibility and brand recognition compared to the Standard type.
With these diverse options, TikTok provides various approaches to optimize the costs and effectiveness of their ad campaigns.
What budget is enough to run TikTok ads?
To run ads on TikTok, you need to understand the budget options and corresponding costs of each type of ad. TikTok offers two main budget choices: Total Budget and Daily Budget. The minimum budget to start a campaign is 500,000 VND, and the minimum at the ad group level is 400,000 VND. However, the cost of running ads depends on the ad format you choose. You can refer to the specific options as follows:
Pre-booking ad costs
The costs for pre-booking ads include:
- TikTok Top View: This video ad type displays immediately when users open the app. The cost for Top View ranges from $1.35 per basic impression to $1.69 per targeted impression. The minimum budget for one day is $10,800 (equivalent to about 8 million impressions in the Vietnam market).
- Branded Effect: Used to enhance branding through stickers, filters, and motion effects. The cost for Branded Effect ranges from $37,350 for standard effects to $67,350 for enhanced effects.
- Branded Hashtag Challenge: This format encourages users to use a brand’s specific hashtag in their videos. The cost for Branded Hashtag Challenge is $11,100 for the first three days and a minimum of $29,500 per campaign.
TikTok bidding ad costs
The cost of bidding ads is calculated based on CPM (Cost per 1,000 impressions), oCPM (Optimized Cost per 1,000 impressions), CPV (Cost per 1,000 views), or CPC (Cost per Click), depending on the ad format and campaign objectives. For example, the average cost for In-Feed ads is 400,000 VND/day and a minimum of 5,600,000 VND for a campaign.
R&F TikTok ad costs
R&F allows you to control the reach and frequency of ad displays at a fixed price. The minimum budget for an R&F campaign lasting one week in the Vietnam market is about $53.69 (~1,200,000 VND). This way, you can flexibly adjust costs to achieve desired reach and frequency goals.
Choosing the right ad format and managing your budget effectively can optimize costs and maximize the effectiveness of your TikTok ad campaign.
Is advertising on TikTok worth it?
With its reasonable costs and unique appeal, TikTok is an ideal platform to start advertising in today’s digital age. TikTok’s rapid growth and rising popularity make it more than an entertainment platform. It’s also a powerful advertising channel for effective customer reach.
Especially, TikTok has established itself as one of the most favored social networks, particularly among the youth community. With an ever-increasing user base, especially in Vietnam, TikTok is quickly dominating the market. According to a report from Q&Me in early 2022, the percentage of users on TikTok increased from 49% to 62%, with 74% of users accessing the app daily. This clearly demonstrates the platform’s appeal and strong potential for growth. One of TikTok’s strengths is the diversity in advertising types, especially the short videos that stand out due to their high interactivity and the ability to quickly go viral on social media. Compared to competitors like Facebook or Instagram, TikTok excels with its engaging, dynamic videos that can quickly set trends and significantly influence the user community.
The TikTok ad cost is not high and flexible, allowing advertisers to adjust the budget according to the campaign’s goals. This helps businesses save on costs and achieve maximum effectiveness from their advertising campaigns. Additionally, TikTok also makes it easy to collaborate with communities of KOLs (Key Opinion Leaders), influencers, and KOCs (Key Opinion Consumers) to enhance the effectiveness of advertising campaigns. Thanks to the high interaction and rapid spread of content, businesses can quickly build and expand their presence on TikTok.
TikTok is not only an entertainment platform but also a powerful and effective advertising tool, especially for brands looking to target the right audience and leverage the rapid growth of the young user community.
In the article above on Optimal FB, we have listed the most accurate details. We hope that it can help everyone understand the investment budget and types of advertising on TikTok to choose their advertising strategies while effectively optimizing their budget.
Contact Info
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FAQ
Free TikTok advertising is a great opportunity for small businesses and content creators to leverage the power of the platform without incurring costs. TikTok often offers support programs, promotions, or discount codes for beginners to encourage them to experiment with advertising on the platform. By participating in these programs, you can promote your products or services without spending money, helping to save on the budget while still achieving effective reach to your target audience. This is a great way to test and optimize campaigns before investing more in paid advertising.
To run effective TikTok ads and achieve orders, you need to follow some basic steps. First, identify your target audience to create relevant and engaging content. Next, use TikTok’s Ad Manager to create campaigns, selecting objectives like conversion rates or sales. Ensure your ad content is short, lively, and engaging, possibly integrating music, effects, or trending challenges to attract attention. Set a reasonable budget and monitor campaign performance to make timely adjustments. Finally, collaborate with KOLs or influencers to enhance credibility and reach a broader audience, helping to increase conversion rates and orders.
