Why are inappropriate Google ads? It is an issue that many businesses are facing when running advertising campaigns on Google. Despite meeting all the requirements, the ads still do not appear on the search engine. Google Ads is a powerful advertising tool that allows businesses to reach potential customers through various platforms such as search results, partner websites, and mobile applications. However, advertising not being displayed can come from many different reasons. Let’s learn about the causes of this condition with Optimal FB in the article below.
Understanding Google advertising
Google advertising is an online advertising format that businesses and individuals can use to display their advertising messages on Google search result pages, Google partner websites, and various other platforms within the Google advertising network.
You may have noticed that the trend of Google ads is to link Google ads to any advertising materials we encounter while browsing the web, reading news, watching YouTube, etc. So when you search for anything on Google’s search platforms like Google Maps, Play Store, YouTube, etc., you will see ads appearing.
Let’s take a look at the Google ads that you frequently encounter:
- Google Search Ads
- Display Ads
- Video Ads
- Mobile Ads
- Remarketing Ads
- Location and Service Ads
Reasons for inappropriate Google ads
Google ads are not appropriate in cases where your ads are not displayed, and the specific reasons are as follows:
Bidding too high or too low for ads
As you know, setting a daily budget for each Google Ads campaign is inevitable. If the maximum bid per click that you set for a specific keyword exceeds the budget that the keyword operates on, your ads will not appear for queries that match that keyword. Ensure there is no conflict between the campaign budget and the keyword bid in your account. At the low end of the advertising spectrum, your Google ads may not appear because your bid is too low. The ranking of your ads in a specific auction depends on the quality score of the keyword you are bidding on and its bid. If you go to the Keywords section in your Google Ads account, you can use the bid simulator to estimate the impact of increasing bids with different amounts.
Ads not fully paid
Like many other advertisers, if you are using automatic payments for your Google Ads account, Google will charge you when you reach the pre-set payment threshold or the end of the current payment period, whichever comes first. The order of occurrence will depend on which one happens first. To ensure these transactions go smoothly, the payment information linked to your account needs to be valid and up to date. If Google is unable to charge you, your ads will not appear in search results.
Ads not complying with Google’s policies
Your Google ads may not appear because they are suspended or the ad groups and campaigns containing them have been suspended. To fix this, you simply need to switch them from “Paused” to “Enabled”. However, ads may also not be displayed if they or the corresponding ad groups and campaigns have been deleted from your account for some reason. In this case, you will need to start over. To check if anything has been paused or deleted in your account, access the “Change History” section. Here, you can view the changes that have been made and filter the results by status. If after checking and confirming that there are no pauses or deletions and your Google ads still do not appear in search results, they may have been disapproved. Disapproved ads do not meet the requirements to be displayed to users. To learn how to fix disapproved ads and get them back in SERPs, refer to Google’s advertising policies.
Notes when advertising on Google
Content prohibited on Google Ads includes the following:
- Counterfeit goods are not allowed to be advertised on Google Ads. This applies to products or services that impersonate the trademarks of other products. This policy also includes selling counterfeit goods on your website or app.
- Dangerous products or services are not allowed to be advertised. This includes substances for weight loss, drug paraphernalia, weapons, or tobacco products.
- Inappropriate advertising content is not accepted. This includes content that is shocking, discriminatory or encourages violent behavior, such as bullying, racial discrimination, or inciting hatred.
- Violating these policies may result in ads not being displayed or being rejected on the Google Ads platform.
- Advertising must comply with legal regulations and respect user choices. We apply restrictions on adult content in advertising and targeting. These contents are only displayed when certain limits are met, including user search terms, age, and local legal regulations. Advertising targeting minors is not allowed.
- You need to comply with alcohol regulations and local industry standards, so Google does not accept certain types of alcohol-related advertising, including alcohol and similar beverages. However, some types of alcohol-related advertising may be accepted if they comply with the following policies, do not target minors, and only target countries where alcohol advertising is allowed by regulations.
- Google supports responsible gambling advertising and compliance with gambling laws and local industry standards. Therefore, Google does not accept certain specific types of gambling-related advertising. However, gambling-related advertising may be accepted if it complies with the following policies and the advertiser has a valid Google Ads certification. Gambling advertising must only target approved countries, have a landing page displaying responsible gambling information, and never target users under the legal age. Please check the local regulations applicable to the areas where you want to advertise.
In the article on Optimal Fb, useful and detailed information has been shared with you, hoping that the above content can help you understand Google advertising and identify inappropriate Google ads to have the best advertising campaign.
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Frequently asked questions
– Violation of advertising policies: If ads violate Google’s advertising policies, they may be rejected or hidden from search results.
– Limited budget: If your advertising budget is not large enough, ads may not appear for some search queries.
– High competition: In highly competitive fields, ad bidding prices may increase, leading to ads not appearing in top positions on the search results page.
– Slow ad review: New ads may take time to be reviewed and appear on Google.
– Geographic or audience restrictions: If an ad is targeted specifically to a certain audience or geographic area and users don’t belong to this group, the ad may not appear to them.
– Technical issues: Technical issues may occur causing ads not to display correctly on Google.
To optimize ads on Google, first, you need to conduct thorough keyword research to select the most suitable keywords for your business field. Then, write ad titles and descriptions attractively to grab users’ attention and increase click-through rate (CTR). Next, optimize the landing page to ensure it contains relevant and useful information for users and easy interaction. Also, set clear target objectives to define the audience that the ad is targeting, and use geographic and audience options effectively. Finally, continuously monitor and optimize ad performance. By tracking performance and making necessary adjustments such as changing keywords, adjusting budgets, and improving ad content, you can ensure that your ads are always effective and meet business goals.
