TikTok ad is a new marketing method chosen by many brands to connect with and reach a diverse audience, especially young people. If you are a business or store aiming to reach young customers, using ads on TikTok is an indispensable choice. So, what are TikTok Ads? How to tell if a TikTok video is promoted? Follow this article by Optimal FB to learn how to recognize and run ads on TikTok, especially for beginners!
What are TikTok video ads?
TikTok Ads are short videos lasting from 3 to 15 seconds, often featuring music or entertainment elements. Due to their brief and engaging nature, TikTok ads help reach a large customer base. This is particularly suitable for industries like fashion, beauty, and brands targeting young people. TikTok encourages user creativity, providing a dynamic and relevant advertising platform to promote your business. Since TikTok mainly targets younger audiences, creating ads on TikTok can be an effective strategy to attract new customers if your product aligns with this demographic.
By leveraging TikTok Ads, businesses can easily introduce their products and services to a broad and diverse audience. The combination of creative advertising content and the platform’s natural entertainment enhances interaction and viewer engagement. This not only boosts brand recognition but also effectively increases sales and market share.
Popular types of ads on TikTok
TikTok Ads are now a powerful advertising tool in the market, offering various ad formats to effectively reach customers. Here are the popular TikTok ad types you can use to build your brand’s communication strategy:
Brand Takeover Ads
Brand Takeover Ads display as soon as a user launches the TikTok app, typically lasting 5 seconds. Users are redirected to the brand’s homepage or a hashtag challenge page, a video challenge with a hashtag to encourage participation and create a trend.
This ad type is measured by impressions, clicks, and reach, aiming to increase views for hashtag challenge videos and encourage user participation. Currently, each country limits the number of Brand Takeover Ads per day.
In-Feed video ads
In-Feed video ads appear on users’ “For You” page on TikTok. Similar to Instagram Stories ads, these videos fill the screen and users can skip it. These ads support a button leading to the brand’s landing page or the app download page on the App Store and Google Play. In-Feed Video Ads are divided into two types: Direct Native Ad and Direct Diversion Ad:
- Direct Native Ad: Encouraged for increasing views and direct interaction on TikTok.
- Direct Diversion Ad: Aids in increasing traffic to the brand’s homepage.
Metrics for In-Feed ads include impressions, clicks, click-through rate (CTR), total views, average video viewing duration, and interactions with the video.
Creating trends with branded hashtags
Branded Hashtag Challenges are a type of TikTok ad that helps brands create a new trend through a specific hashtag. Unlike other ad types, anyone can participate in this challenge at no cost.
Typically, Influencer accounts post the initial video to stimulate their fans to participate. In the paid version of Branded Hashtag Challenges, TikTok allows an ad banner to appear on the TikTok Discover section, leading to the brand’s homepage or a list of videos participating in the challenge. Metrics for this ad type include views, banner clicks, hashtag page views, number of videos created, and interactions with the video.
Two-way interactive ads
Branded Effects work similarly to Snapchat and Instagram Stories AR effects, featuring brand-created effects appearing in the “hot” or “trending” section on TikTok. This ad type promotes two-way interaction between users and the brand through user-generated content.
With these ad types, TikTok provides businesses and brands ample opportunities to leverage the platform’s popularity and engagement to build and develop effective advertising strategies. Choosing the right ad type will depend on your promotional goals and the customer audience you want to reach.
How to tell if a TikTok video is promoted?
To tell if a TikTok video is promoted, users can note these features:
- TikTok ads usually display a “Sponsored” or “Promoted” label clearly at one corner of the video, often at the bottom left or right. This is the most easily recognizable sign indicating that the video is a paid advertisement.
- Ads generally have higher production quality than regular videos. Brands and advertisers often invest in visuals, sound, and content to attract viewer attention. The video may include professional graphic elements, licensed music, or smoothly edited clips, all aimed at creating an engaging viewer experience.
- TikTok ads often include a clear call to action (CTA). You might see buttons or links like “Buy Now,” “Learn More,” “Subscribe,” “Download the App,” or other calls directing viewers to a specific action. These buttons typically lead viewers to the brand’s website, an online shopping page, or an app download page.
- Ads often appear interspersed in the user’s “For You” feed. As you scroll through the “For You” section, ads appear like regular videos but with the aforementioned signs. Users can not skip these ads in the first few seconds, similar to ads on other video platforms.
- Some ads may use popular hashtags but include a branded hashtag or campaign-specific hashtag. Advertisers often design these hashtags to engage users and create trends or challenges on the platform.
To recognize if a TikTok video is an ad, look for “Sponsored” or “Promoted” labels, the video’s production quality, the presence of calls to action, how the video appears in the “For You” feed, and distinctive branded hashtags. These features will help you easily identify TikTok ads.
By this article on Optimal FB, we hope it can help everyone understand the concept and categorization of TikTok ads and apply tips to recognize promoted TikTok videos.
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FAQ
How to run TikTok Shop ads
To effectively run TikTok Shop ads, first identify your target audience, especially those inclined to shop online via social platforms. Then, create engaging ad content for your product, such as short videos with music, using effects or filters to highlight the product. Ensure your ad grabs attention and creates a smooth connection between the product and the consumer. Finally, monitor and assess the campaign’s effectiveness to adjust and improve your advertising strategy for the future.
Experience with running TikTok ads
Running ads on TikTok is a learning and exciting experience for anyone wanting to reach a broad, young, and creative customer base. To succeed on this platform, it’s crucial to understand your target audience and choose the right ad format, such as Brand Takeover, In-Feed Ads, Branded Hashtag Challenge, or Branded Effects. Moreover, creating engaging, creative content that aligns with trends is key to attracting attention and positive interaction from the TikTok user community.
