How to sell ebooks on Shopee

If you are a book enthusiast and want to turn this hobby into a business opportunity on Shopee, that is a great decision. However, starting a bookstore on Shopee also requires special attention to the platform’s regulations and guidelines. You may need some detailed information on how to list books for sale correctly and effectively to avoid problems such as accounts being locked or deleted. In today’s article, Optimal FB will explore how to sell ebooks on Shopee effectively!

What requirements do you need to meet to sell books on Shopee?

Currently, only sellers belonging to the Shopee Mall category are allowed to sell books on the Shopee platform. This requires store owners to clearly understand the Shopee Mall registration process and related requirements to be able to sell books on Shopee. This way, you will have the opportunity to expand your business and participate in the rapidly growing online book-selling market on this platform.

Shopee’s regulations set out when selling books on the platform

The regulations and policies applicable to Booksellers on Shopee are specifically determined as follows:

Image regulations:

Sellers can flexibly use book cover images to attract new customers and increase brand recognition. However, to comply with these regulations, Sellers need to adhere to the following guidelines when uploading photos:

• Upload accurate and quality images: Images must be clear, and sharp, not blurred, and should have a beautiful book cover image. Use a white background for illustrations and avoid color matching with the product.
• Logo placement: If there is a logo, it should be placed on the right side of the photo and should not take up more than 10% of the frame area.
• Prohibition on using logos in composite images: It is not allowed to use logo symbols in composite images of products, nor add borders, text, or other graphics to the image.
• Collage and arrangement of images: Product images must be neatly arranged in the frame, not cropped, and not mislead the viewer.

Regulations on product names

After Shopee successfully approves the product, naming the product must comply with the following regulations:

• Create product names according to regulations, and avoid violating title rules.
• Capitalize the last letter, do not highlight all characters.
• Remove words like “hot product”, “best seller”, “discount”, and “free shipping” from the product name.
• Do not insert emojis into hashtags.

Regulations on product descriptions

In the product description, when listing books for sale on Shopee, you need:

• Provide complete information about the product so that buyers have an overview of the product.
• A detailed description of the book cover, including information such as author, publisher, year of release, and description of the book cover.

Regulations on how to fill in product categories and product attributes

• Please select the correct category for the product from the list of available categories.
• Be sure to fill in all product attributes once the product has been brand-approved.

Learn about Shopee’s policies for selling books

You can learn about Shopee’s policies for selling books as follows:

For book products sold as sets (2 books, combos, book sets), in the product description (Attributes), the shop owner must introduce each book in the set or combo. The introduction of each book should include information about the publisher, year of publication, release company, and number of pages. For product combos, all product attributes of the books in the combo must be correctly, accurately, and consistently filled in.

Note that to avoid having your products locked, sellers must provide all required documents and comply with Shopee’s book-selling policies.

For single book products (1 book), in the Product Attributes section, the shop owner must accurately fill in the required attributes such as category, book brand, publisher, language, import/domestic, ISBN, version type, book type, and quantity. In the product description section, the bookseller must accurately fill in the four attributes: publisher, year of publication, release company, and number of pages. Additionally, the shop owner can add a few insightful words to introduce the book and attract buyers.

How to sell ebooks on Shopee effectively

To make book sales on Shopee more effective and successful, you can refer to some methods we share as follows:

Monitor trends and stay close to the market

For stores selling seasonal products, monitoring the market to predict upcoming trends is crucial. In industries like fashion, researching and understanding trends can bring many benefits. By doing this, you can source products earlier at more favorable prices compared to competitors, while missing out could result in significant losses and having to liquidate goods at cost. If you sell multiple products or want to follow new trends, using keyword research tools is advantageous. You can use the “Best Sellers” tab on Shopee to find out what products are hot and view metrics like daily orders of top stores to assess and choose new suitable products.

Avoid overusing promotions

Promotions remain a recognized method to stimulate shopping with stable effectiveness. Especially in today’s context where promotions are common, most stores use them during peak shopping seasons. However, overusing promotions can be harmful, as it can negatively impact the store’s long-term development. Therefore, controlling promotional programs carefully is essential. After a promotion ends, evaluating the results to see if they met expectations and learning lessons for future programs is necessary.

Upload clear product images

“Everyone knows that taking beautiful product photos is essential to attract customers. However, not every store can afford professional photographers. So how can small stores create such appealing images? Here are some effective product photography tips on Shopee that many shop owners have successfully applied:

• Prepare a phone: A phone priced between 5 million to 8 million VND is sufficient to take product photos.
• Maintain the camera: Ensure the camera lens is dust-free, clean it regularly, and handle it carefully.
• Use natural light: Choose morning or afternoon times, avoid harsh sunlight, and don’t shoot against the light.
• Choose natural backgrounds: Use materials like walls, windows, sofa cushions, and plants to create natural and attractive backgrounds.
• Minimal decoration: Add small details like branches, old phones, and small flowers to enhance the photo’s beauty, but keep it simple.
• Arrange products reasonably: Arrange products to stand out, following the golden ratio of 1/3 for a balanced feel.
• Creativity and editing: Use unique arrangements and shooting angles to create highlights and attract viewers. You can use photo editing apps to optimize the final result.

With these steps, you can create beautiful product photos on Shopee without spending too much.

Customer Care to Increase 5-Star Ratings for Your Store

Shopee prioritizes displaying products with good metrics to customers. This includes:

• Product price: Attractive pricing that draws customers.
• Product Likes: Buyer’s interest in the product.
• Sales metrics: Includes the number of purchases, inbox rate, response time to customers, and other factors.
• 5-star ratings/reviews: Positive feedback from customers.
• Beautiful and impressive product images/videos: Quality images and videos that attract customer attention.

These metrics determine Shopee’s product visibility and customer selection. By actively interacting with customers, increasing the inbox rate, shortening response times, using fast shipping services, and encouraging customers to leave reviews, you can improve your store’s metrics. Furthermore, choosing the right shipping partner is also crucial to ensure customers receive their products quickly and as described.

Compete on price with rival stores

With specific customer traits, women often focus on prices, while men like product uniqueness. For businesses selling products for women on Shopee, price competition is an effective strategy used by many store owners, especially when spending on Shopee Ads. Surveying prices from other stores and offering competitive prices is necessary. Setting prices too high may lose customer preference for your products. You can also boost sales with promotions like golden hour discounts, shock prices, or free shipping. Even a small discount of 5,000 – 10,000 VND can attract customers.

However, the most important thing is to consider profit when setting selling prices. Avoid excessive price reductions that lead to insufficient profits to cover costs, and always ensure that

In the above article, Optimal FB has accurately listed specific content, hoping that the information we have shared can help you understand the policies and regulations when selling books on Shopee and successfully selling books on this platform.

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Information about “How to sell ebooks on Shopee” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide for rent facebook marketplace as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.

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