In the Industry 4.0 era, expanding online business operations is becoming a top priority for many small and medium enterprises. Among various e-commerce platforms, Shopee has emerged as an attractive choice for effectively boosting revenue. In today’s article, Optimal FB will provide the most detailed guide on how to sell digital products on Shopee, especially for beginners.
About Shopee E-commerce platform
Shopee, one of the leading e-commerce platforms today, not only leads in terms of traffic but also has the highest transaction volume in the industry. According to the Q1/2023 E-commerce Market Report by Metric, Shopee holds 63.1% of the total revenue mar ket share of the top five e-commerce platforms, with sales exceeding 24.7 trillion VND and more than 289.7 million products successfully delivered by over 211,609 sellers. The impressive numbers are evidence of the popularity of doing business on Shopee. According to Metric’s report, the official store segment – Shop Mall, is experiencing breakthrough growth in both market share and revenue. This indicates that transitioning to the Shop Mall model is becoming a positive trend to increase credibility and revenue for businesses on Shopee.
Founded by the SEA Group in 2015, with its headquarters in Singapore, Shopee continuously expands to meet global online shopping demands and has a presence in many countries and regions such as Singapore, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, Philippines, Japan, South Korea,… In Vietnam, Shopee officially launched on August 8, 2016, and currently has offices in Hanoi and Ho Chi Minh City. Over the years, Shopee has established itself as one of the most reliable online shopping platforms in the Vietnamese market.
How to sell digital products on Shopee?
To sell digital products on Shopee, you can follow these specific methods:
Photograph products clear;y
Everyone knows that product photos need to be attractive to draw customers. However, not every store can afford a professional photographer. So how can small stores create such compelling photos? Refer to the effective product photography methods on Shopee that many shop owners have successfully implemented:
- Prepare a phone: A phone costing between 5 million to 8 million VND is sufficient for product photography.
- Maintain the camera: Ensure that the camera lens is dust-free, regularly cleaned, and carefully maintained.
- Use natural light: Choose morning or afternoon hours, avoid harsh sunlight, and do not shoot against the light.
- Choose natural backgrounds: Use materials like walls, windows, sofa cushions, and plants to create a background for the product photos, making them natural and appealing.
- Decorate simply: Add a few small details like a branch, an old phone, or small flowers to enhance the beauty of the photo, but keep it not too complex.
- Arrange products properly: Arrange products to stand out, adhering to the rule of thirds to create a balanced feel.
- Be creative and edit: Use unique arrangements and angles to create focal points and attract viewers. Use photo editing apps to optimize the final results.
With these steps, you can create attractive product photos on Shopee without spending too much.
Focus on evaluating your shop’s metrics
Shopee prioritizes displaying products with good metrics to customers. This includes:
- Product Price: Attractive pricing draws customers.
- Product Favorites: Buyer interest in the product.
- Sales Index: Includes purchase rates, inbox rates, customer response times, and other factors.
- 5-Star Reviews/Ratings: Positive feedback from customers.
- Impressive Photos/Videos: Quality images and videos capture customer attention.
These metrics determine how Shopee displays your product and customers will choose based on them. You can improve your store’s metrics by actively engaging with customers, increasing inbox rates, reducing response times, using fast shipping services, and encouraging customers to leave reviews. Moreover, choosing the right shipping partner is crucial to ensure that customers receive their orders quickly and as described.
Competitively price your products
With distinct customer characteristics, women often focus on price, while men value the uniqueness of the product. For businesses targeting women on Shopee, competing on price is an effective strategy many store owners use. Surveying prices from other stores and setting competitive prices is necessary. Overpricing can deter customer preference for your products. You can also stimulate sales through promotions such as discount hours, shock prices, or free shipping. Even a small discount of 5,000 – 10,000 VND can attract customers.
However, it is most important to consider profit margins when setting prices. Avoid excessive discounts that lead to insufficient profit to cover costs, and always ensure that the selling price is reasonable compared to the cost of the product.
Survey the market and stay trendy
For stores selling seasonal products, monitoring the market to anticipate upcoming trends is extremely important. In industries like fashion, researching and understanding trends can bring many benefits. This way, you can stock up earlier, at better prices than competitors, while being late can lead to significant losses and having to liquidate stock at cost. If you handle multiple products or want to pursue new trends, using keyword research tools can be an advantage. You can use the “Top Selling” tab on Shopee to learn about hot items, see metrics like daily order numbers from top shops to evaluate and choose suitable new products.
Promotional programs are a double-edged knife
Promotions are still a recognized measure to stimulate shopping with stable effectiveness. Especially in the current context where promotions have become common, most stores use them during peak shopping seasons. However, excessive use of promotions can be harmful as it may negatively affect the long-term development of the store. Therefore, controlling promotional programs needs to be done carefully. After the program ends, evaluating the results to see if they have achieved the expected effects and learning lessons for future programs is necessary.
In the article above, Optimal FB hopes that our content can help you learn about the Shopee e-commerce platform and successfully implement steps to sell digital products on Shopee, thus achieving high profits.
Contact Info
Information about “How to sell digital products on Shopee?” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide rent facebook ad account as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
FAQ
The fees for selling on Shopee depend on the type of product and services you provide. Typically, Shopee charges a sales commission fee based on the total order value, which includes both the product price and shipping fees. Additionally, there are other fees such as transaction fees, advertising fees, and enhanced service fees. For detailed information about specific fees, you should refer to Shopee’s official website or their guidelines.
Shopee Digital Purchase is a service by Shopee that allows users to buy and download digital products such as voucher codes, games, mobile apps, and other online services directly from their platform. Through Shopee Digital Purchase, users can easily access and shop for digital products conveniently and securely. This facilitates the shopping of online digital products without the need to go outside or use other platforms.
