Instagram Reels is a promising new feature of Instagram, allowing users to create and share short videos under 15 seconds on their feed. Launched as part of a strategy to compete with TikTok, Instagram Reels aims to attract young users, especially the Gen Z generation. In this article, Optimal FB will help you learn about the concept and how to see the total number of views on Instagram Reels.
Learn about the Instagram Reels feature
Instagram Reels is a new feature of Instagram that allows users to create and share short videos under 15 seconds directly on their feed. Introduced as part of a strategy to compete with TikTok, Instagram Reels aims to attract and retain users, especially the Gen Z age group which is gradually becoming more important in social networks. This feature was first tested in Brazil at the end of 2019 and quickly expanded to more than 50 countries, including the US, UK, Canada, Australia, and Japan, on both iOS and Android platforms. Although just launched in Vietnam, Reels has created a positive wave in the Instagram user community, especially brands and those who want to reach young customers.
Like TikTok, Instagram Reels allows users to create short and creative videos, combined with music, effects, stickers, and text to create engaging content. Users can access the Explore section of Instagram and select the Reels section to explore the latest videos from famous accounts and user communities around the world. With its strong spread and highly interactive features, Instagram Reels is not only an entertainment tool but also a way for brands and individuals to connect more deeply with the social network community, creating unique and attractive experiences for users around the world.
Instagram Reels is attracting big brands
One of the strengths of Instagram Reels is its favorable position at the top of the Explore page, where more than 50% of Instagram users visit every day. This provides a huge opportunity for brands to quickly expand their presence and increase their visibility on the platform. Currently, famous brands such as Louis Vuitton, Sephora, and many influencers in the fields of fashion, cosmetics, and technology have quickly jumped into the game with Reels, taking advantage of this feature to make creative and attractive content.
Here are some useful advertising campaigns for brands looking to exploit Reels:
- Reuse content from TikTok: If you have experience creating videos on TikTok, reuse these assets on Reels. This not only helps you save time but also expands your audience on Instagram.
- Create information sharing content: Video tutorials on cooking, makeup, fashion… are prominent trends on Reels. If you are a restaurant or hotel owner, you can create Reels about typical dishes and drinks to attract customers. Use popular hashtags like #healthyfood #bestcoffee #coffeerecipe to make it easy to find.
- Create trending content: Trending videos like “transformation videos” or dancing to the beat are ways to attract more views. For example, you could create a video of a messy room transforming into a neat one, or your employees doing fun dance exercises. This will stimulate interaction and attract young customers.
- Product/service review: If you are not confident in your video editing skills, collaborating with KOLs/Influencers is a good choice. They can help you create creative Reels reviewing your products and services, from restaurant and food reviews to “behind the scene” stages. This helps your brand become closer to customers and create a compelling story.
An important note is to maintain authenticity through short videos on Reels. This is not a place to repost TVC ads, but a place for users to experience more intimate, entertaining, and realistic content. This is an opportunity for brands to build a unique character and attract attention from customers more naturally through the images, sounds, and stories they share on Instagram Reels.
How to see total views on Instagram Reels
Currently, despite the need for Instagram users to know who has viewed their Reels, Instagram has not yet provided this feature in their application. Instead, users can only see the total number of views their videos/Reels have received, but cannot see a specific list of people who have viewed it. However, there is another way to know a part of who has viewed your video/Reels which is through the list of people who have liked that post. This is because the people who liked your video/Reels are the same people who viewed it. To see who has liked the post, just click on the total number of views (number of views) of the video/Reels. Instagram will show you the number of likes and a list of people who have liked that post.
This means that although it is impossible to know exactly who viewed your video/Reels, you can still partially guess who viewed it through the list of people who liked the post. This is the only way Instagram currently allows users to interact and receive feedback from their audience on the platform.
The above article clearly shows how to see the total number of views on Instagram Reels. Hopefully, the information from the article provided by Optimal FB will bring value and usefulness to you in managing and interacting with users on Instagram.
Contact Info
Information about “How to see total views on Instagram Reels” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide casino ads on facebook as well as support when you run Facebook ads. Contact us via phone number: +84 8 3405 5222
FAQ
To see who has viewed Reels on Facebook, you can do the following steps:
Go to your personal page and click on the “Reels” section. Select the Reels video you want to test. Right below the video, you’ll see the total number of views. However, Facebook currently does not support the feature of viewing a specific list of people who have viewed Reels. You can only see who has liked or commented on that video by tapping the heart icon or comment icon respectively.
Currently, Instagram doesn’t offer a feature that allows you to see if strangers have viewed your content. You can only see the total number of views and see who liked or commented on your post, video, or story. To see the list of people who have liked or commented, click on the heart icon or the comments section below the post. For stories, you can swipe up on the story to see a list of people who have viewed it, but this only applies to people who have interacted with your account.
