Outside of Facebook, Instagram is one of the major social networks that businesses use to promote their products and services. Instagram advertising has the advantage of utilizing user data provided by Facebook to optimize reaching the target audience. If you’ve created ads and selected Instagram as one of the advertising placements, you can view and evaluate their effectiveness. In today’s post, Optimal FB Agency will share how to see my ads on Instagram. Please refer to it now!
Why advertise on Instagram?
Advertising on Instagram is advertising on the social media platform Instagram, owned by Facebook. With two main formats, images, and videos, used to promote products and services, ads usually appear in the Newsfeed or Instagram Stories. Compared to other platforms, advertising on Instagram brings many benefits to businesses:
Reach a large potential customer base
With a large user base, leveraging Facebook’s diverse user data allows businesses to reach many target customers through targeting criteria such as interests, behaviors, etc. Especially using targeting tools to select suitable target audiences for campaigns.
Enhance brand recognition
By conveying valuable messages and the benefits of products or services through images and videos, ads appear multiple times to the target audience, building trust and credibility with customers. Running ads on Instagram helps businesses increase brand awareness.
Increase interaction and conversion rates
By using engaging ad formats with interesting content and clear calls to action, ads on Instagram help businesses increase interaction with target customers. Moreover, Instagram has features that allow customers to shop directly like a store, payment, and branded content. Instagram ads help businesses generate sales opportunities and drive conversions.
Easy tracking and measurement
With Facebook’s analytics tools, businesses can easily measure and optimize the effectiveness of advertising campaigns on Instagram. You need to know how to view my ads on Instagram to track important metrics such as views, conversions, costs, engagement rates, etc., in advertising results reports to improve campaign effectiveness.
Low cost
Advertising on Instagram often has lower costs than many other media. You can adjust your campaign based on budget, time, and target audience. Targeted advertising to the right target audience helps improve effectiveness and optimize costs. In addition, please see more information about: Are Facebook ads worth it for small business?
How to run Instagram ads
All advertising campaigns on Instagram must be managed through Facebook Ads Manager. So before running ads, you need to link your Facebook Ads account to your Instagram account for ads to work and display.
After linking, you need to add your Instagram account to Business Manager. By going to the Business Settings in BM and clicking on Accounts. Next, click on your Instagram account and then click Add. Then click Connect Instagram account and enter your Instagram username and password.
Before learning how to view my ads on Instagram, let’s explore how to create ads on Instagram!
To create ads on Instagram, you can access Ads Manager at this link: https://adsmanager.facebook.com/adsmanager/manage/. Then click + Create to create a new campaign. Next, name your campaign and select your objective: increase sales, enhance awareness, increase engagement, etc.
Then, you will choose any special categories that apply and complete the campaign details. You can also start testing variations for different ad versions and decide whether to optimize your budget across ad sets. Additionally, you need to decide on ad design specifications and choose optimization and distribution.
Now set your budget and schedule for running ads, targeting your audience based on criteria such as demographics, behaviors, and interests. In the ad placement selection section, you can choose to display ads in the Instagram Newsfeed, Instagram Stories, or both. Then create ads by selecting the appropriate format: video, image, carousel, etc. Use elements like text, captions, and links to optimize your message.
Once you’ve set up your ads, click Publish to publish them. You need to wait for a period for the ads to be approved before displaying them to target audiences on Instagram.
Instructions on how to view my ads on Instagram
Once you’ve created the ad and run it for a while, you can view and evaluate the effectiveness of the ads on Instagram as follows:
You go to Ads Manager and click the campaign containing the ad for which you want to see advertising metrics. Next, click View chart and you will see a section at the top that includes: Data, Performance, Audience, and Ad Placement.
Click Placements and you’ll see Instagram as one of your placements. Furthermore, you can see the results obtained compared to the goals set after a period of running ads on Instagram.
You can also see Amount Spent and Cost Per Result to understand how your budget is being allocated. You can also see more Instagram-related metrics from the table at the bottom of the same page.
In the table at the bottom of the page, click Analytics and select Placements from the list and you’ll see Instagram on mobile. To see specific metrics related to Instagram, look at the metrics listed next to Instagram on mobile.
If you want to see more results directly related to Instagram, click the menu, and drop down to Columns. You can choose to add columns from the list or click Customize columns to add more advertising metrics to the table.
From the data provided by Facebook, we will evaluate the effectiveness of the advertising campaign on Instagram. Through data including bid price, number of comments, order cost, number of orders,…
With the content we shared above, you understand how to view my ads on Instagram. Hopefully, by viewing and evaluating the effectiveness of the campaign, you will have appropriate adjustment options to get the best results.
Contact Info
Are you in need of Facebook advertising or need to rent a quality Facebook advertising account? Don’t worry! Optimal FB is a unit specializing in providing reputable Facebook accounts, as well as direct advertising support. Provides all types of advertising accounts such as facebook ads cryptocurrency to help you reach and create fast conversions.
Frequently asked questions
This depends on how much budget you are willing to spend on your Instagram advertising campaign. Furthermore, advertising costs on this platform also depend on the business field, goals audience size, etc. To make the most of your marketing budget, you should only spend money on targeted campaigns. Advertising helps you maximize ROI. You should invest money in content that has a lot of natural interactions to increase profits.
If you’re having trouble promoting your Instagram posts and stories, it could be due to the following reasons:
You don’t use a professional account because to create ads on Instagram you need to convert your profile into a professional account.
If you have a professional account but still can’t view it, it may be because you are not a Page admin of the Facebook Page connected to your professional Instagram account. To fix this, ask the Facebook Page admin to add you as an admin.
