Suppose you want to become a marketing agency or advertising agency specializing in helping brands grow and reach more potential customers. In that case, you need to know how to running Facebook ads for clients. This is a profitable business model, but it requires agencies to have specific knowledge, experience, and expertise. In today’s article, Optimal FB Agency will share effective how to running Facebook ads for clients to achieve their business goals.
Benefits of running Facebook ads for businesses
When it comes to online advertising, Facebook is one of the most effective platforms today. With its massive user base, Facebook provides a diverse pool of potential customers for businesses to reach. Running ads on this platform offers several benefits:
Wide reach
As the largest social network globally, advertising on Facebook allows for a greater reach than other forms of marketing. At the same time, improve your business’s online presence, increase interaction, and better conversions if the advertising strategy is appropriate.
Building brand awareness
Advertising to a larger audience not only expands the reach but also boosts brand recognition. Businesses can maximize their advertising campaigns and build brand awareness by creating engaging content tailored to the target audience and having a well-defined targeting strategy.
Generating leads and sales
Running Facebook ads for clients helps generate potential leads and effectively boosts sales. By creating compelling ads and targeting the right audience, businesses can significantly increase their reach and acquire new customers. With the ability to track performance and quickly adjust campaigns, businesses can optimize their campaigns to ensure they achieve maximum ROI.
Low cost
Facebook advertising is known to be one of the most cost-effective advertising methods. With a small budget, you can reach a large number of targeted customers, helping you achieve your goals.
Tracking and measurement capabilities
This online advertising platform offers businesses various tracking and measurement tools to evaluate campaign performance. Here, you can track metrics such as click-through rates, impressions, conversion rates, and engagement. With this data, you can adjust your advertising strategy to achieve the best results. Please see more about How long does it take for Facebook ads to optimize? to refer to content about Facebook advertising
How to running Facebook ads for clients effectively
Create a Facebook advertising account
This is the first step in learning how to deploy Facebook Ads campaigns for customers. You can access Business Manager on Facebook and create an account using the link: https://business.facebook.com/. Click Settings then select Business Settings and select Ad Accounts on the left.
Next, click ‘Add’, then select ‘Create a New Ad Account’ and fill in the required information including the account name, time zone, and currency. Then, select the business you’ll be using the ad account for, and click ‘Create’. Additionally, you’ll need to add a payment method to run ads.
If your client already has a Facebook ad account, ask them to grant you access to their account to run ads. Clients can log into Business Manager, go to ‘Business Settings’, select the desired ‘Ad Account’, choose ‘Assign Partner’, enter your Business Manager ID and role, and click ‘Connect’.
Learn about the client’s business goals
When working with customers, you need to clearly understand their business and what goals they want to achieve. From there, determine advertising goals and how to deploy appropriate advertising campaigns. Some common advertising goals: increase sales, increase traffic, improve brand awareness and advertising applications,…
By understanding and clearly defining the advertising goals that customers want to achieve, you can accurately determine the budget needed to achieve the goals. Communicate this information with your clients so they can make informed decisions about how much money they want to allocate to Facebook advertising.
Aim at the right target audience
By understanding the business goals that customers want to achieve, you can determine the target customer group that Facebook advertising needs to target. From there, create a suitable audience file so that ads are displayed to the right audience and create successful Facebook Ads campaigns.
Moreover, understanding the target audience helps you set a budget and schedule that aligns with your client’s financial resources, boosting sales and maximizing ROI by reaching the right audience and improving conversion rates.
Create attractive advertising content
By creating attractive ad copy you can help your clients get the attention of their target customers and reach the right audience. Advertising content needs to focus on the problems faced by target customers and the benefits of using products and services.
Furthermore, Facebook provides many ad formats such as video, image, collection, carousel ads, etc. You need to choose the format that suits the ad content and customer target.
In addition, you need to include visual, vivid, eye-catching, and high-quality images and videos in your ads to make them stand out from your competitors. Furthermore, add attractive titles and clear and convincing calls to action (CTA) to boost conversion rates.
Perform A/B testing
When deploying Facebook ad campaigns, it’s essential to perform A/B testing to determine which ad version performs best. Create multiple ads with different images, headlines, and content to test the most effective ads. You can also test different bidding strategies to drive high conversion rates and sales.
Use Facebook Pixel to track conversions
Facebook Pixel can help you track conversions by automatically collecting data from your customers’ websites. You can use this data to create Custom Audiences and target ads to them to increase conversion rates and maximize your customers’ return on investment.
Track, measure, and optimize campaigns
To achieve the best results with Facebook advertising, you need to monitor and measure the campaign to evaluate its effectiveness regularly. Based on the tracking results, you need to optimize your customer’s Facebook advertising campaign. Adjusting content, audience, budget, or ad format to achieve the highest efficiency to increase conversion rates.
How to charge customers for Facebook advertising
After learning about how to run Facebook ads for customers, let’s explore the following methods of calculating Facebook advertising fees for customers:
Calculate a percentage of revenue: For each sale made due to an advertisement your business runs, take a fee based on a percentage of the revenue of that sale. For example, if your customer makes $50 on a sale and you have a 10% revenue share agreement, you make $5 on that sale.
% of ad spend: One method of calculating Facebook advertising fees for customers is to take a percentage of ad spend. This benefits large businesses running large-budget ads. Specifically, if they have an advertising spending budget of $50,000 per month and you take 5%, that would be $2,500.
Monthly retainer: Additionally, you can charge your customers for Facebook advertising in a monthly retainer. Here you will need to calculate a monthly amount to run your customers’ Facebook advertising campaigns. The best method when businesses do not have a large enough advertising budget. Furthermore, this method of charging has better revenue-generating potential than the revenue-sharing model.
You can also charge advertising fees on a hybrid model where you charge a set amount monthly and then charge a percentage for each sale. In this case, the revenue-sharing cost will be much lower and the monthly upfront payment will also be reduced.
You can also combine these models by charging a fixed monthly amount plus a percentage for each sale. With detailed instructions, you can successfully apply your advertising to reach the right target customers and maximize conversion rates and sales.
Contact Info
Are you in need of Facebook advertising or need to rent a quality Facebook advertising account? Don’t worry! Optimal FB is a unit specializing in providing reputable Facebook accounts, as well as direct advertising support. Provides all types of advertising accounts such as dropship facebook to help you reach and create fast conversions.
Frequently asked questions
The best approach is to use a Facebook Business Manager account for each client as you can easily manage them all in your dashboard even though they can only see their business Surname.
Depending on the budget level and the type of product or service running advertising, the advertising service fee will be different. Usually advertising service fees are calculated based on a percentage of the customer’s advertising spending or a fixed fee of each advertising agency. Depending on the experience and capacity of the advertising unit, the service fee can range from 10 – 20% of the customer’s monthly advertising budget.
