Electronic money is a popular trend in the world’s currency markets. This type of currency is recognized in many countries but is often associated with fraud and scams. Therefore, in early 2018, Facebook prohibited advertising content related to virtual currency. This makes it difficult for Crypto exchanges to promote advertising activities to find target customers on Facebook. In the article, Optimal FB Agency experts will provide useful information on how to run crypto ads on Facebook.
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Crypto content is allowed to be advertised on Facebook
Previously, Facebook banned advertising content related to crypto and initial coin offerings (ICO) to prevent fraud and ensure user safety. However, the ban was later relaxed to create conditions for businesses and virtual currency exchanges to promote and develop their business activities. Advertisers can run ads with the following content but require Meta’s written permission:
Crypto exchange or trading platform: A platform, software application, or product that allows people to exchange crypto and money. Including spot trading, margin trading, futures trading, and other cryptocurrency-related trading instruments.
Borrowing or Lending Crypto: Platform, software application, or product that enables any borrowing or lending of crypto.
E-wallets provide additional services: devices, and software that allow people to securely store cryptocurrencies with additional services: buying and selling, exchanging cryptocurrencies, staking or buying, and holding coins to earn interest.
Software or hardware that allows mining of crypto assets.
Additionally, advertisers may run ad content without Meta’s prior permission but must comply with all applicable laws in the country where the ads are being run.
Tax services for crypto companies
Events, educational activities, or news related to crypto and blockchain technology, however, they may not facilitate or provide virtual currency products or services.
Services and products that operate on blockchain technology but are not virtual currencies, such as non-fungible tokens (NFT).
E-wallets allow storing crypto but do not provide additional services: buying, selling, exchanging, or depositing crypto.
What do you need to comply with when running crypto ads on Facebook?
Let’s see the requirements that need to be followed when implementing promotional campaigns in this field before getting to how to run cryptocurrency ads on Facebook
For advertisements that promote crypto trading platforms, software, or products and services related to making money, buying, selling, exchanging, and depositing cryptocurrencies, written permission is required for Meta’s text. Advertisers must submit an advertising permission request to Meta via the form: https://www.facebook.com/help/contact/532535307141067.
At the same time, advertisers need to provide evidence that their activities are appropriately licensed. By submitting a license or registration to a country that allows regulated and recognized virtual currency advertising. When targeting ads, advertisers must not target people under 18 years of age. In addition, it is necessary to fully comply with current laws in the country where ads are run. Details of countries allowed to run virtual currency ads at: https://transparency.fb.com/en-gb/policies/ad-standards/content-specific-restrictions/cryptocurrency-products-and-services/
After completing the advertising permission application form and submitting it to Meta, the moderation system will review whether your application is eligible or not. Facebook evaluates information from your application and many different sources to determine whether you are eligible. Therefore, not all registration applications are eligible to run ads for virtual currency products and services. Any changes to advertising requirements will change over time, and you should update the policy regularly.
Instructions on how to run crypto ads on acebook
Resources to prepare when advertising virtual currency
Because crypto is a product that seriously violates Facebook’s policies, advertisers need to be more technical in circumventing ads. Especially, understanding Facebook’s ad scanning mechanism to have appropriate circumvention methods.
Techniques to run crypto ads effectively include: raising advertising accounts, creating intermediary websites, cloaking VPCS links,… To run crypto ads on Facebook, you not only need to comply with the rules: above regulations, but you also need to prepare all the resources: advertising account, payment method, and Fanpage.
In addition, you need to prepare additional emails to manage your account and advertising campaigns. Ensure your device and operating system are clean and have a strong network IP to help make the camping process faster and easier. You can combine it with software that supports network IP when running ads internationally: VPS, AdsPower,…
When running product ads that violate Facebook’s policies, accounts are disabled frequently. You need to know how to create and maintain a backup account system so that in case the account is locked, there will be a timely replacement account.
There are many ways to create a backup account, but you should rent a Facebook Ads account from Optimal FB Agency. Using this service, you will get an Agency account with high trust and stability that has run many difficult products and services, making it easy to camp active without any errors.
We have a diverse inventory of advertising accounts to meet all customer needs. You will not only be granted a quality account with the best fees on the market and many attractive incentives. You are completely proactive in creating and managing advertising campaigns without having to worry about account management or adding Visa/Mastercard cards.
Every advertising account is carefully censored and selected before being issued to customers. Therefore, you can be completely assured about the quality of the account: Campaign approval, spent strongly, fast ad approval, good bids, rarely locked.
Our team of experts will always accompany and support you 24/7 throughout the advertising account rental process. Free account setup, content consulting, advertising optimization, VPCS link cloaking with an internal link cloaking system that is safer and more effective than any product on the market,… In addition, we also help you handle issues related to disabled accounts due to policy violations, granting new Fanpages at extremely preferential prices. For details about the service and to receive the best quote, contact Optimal FB via hotline: +84564104104
Steps to run crypto ads on Facebook
After preparing all the ingredients to run virtual crypto ads on Facebook, follow the steps to set up camp as follows:
Create an intermediary website using Blogger or Landing Page and then use a tool to cloak the VPCS link so that Facebook robots cannot scan violating content on your Page. The link-cloaking technique requires the practitioner to have high expertise, meticulousness, and dexterity. If you do not have experience, ask for support from Optimal FB experts.
How to run crypto ads on Facebook is similar to setting up regular advertising campaigns. However, with virtual crypto advertising, you need to take the additional step of setting up camp first and then find a way to redirect to the exchange camp containing the VPCS link you want to run ads on.
When setting up a camp, you need to ensure that the elements: keywords, emails, devices, URLs, website content, and advertising content are clean and do not contain elements that violate policies. If you successfully set up a camp and are approved, if you want to save money, use the tool to redirect access to the main camp. Note that when setting up a camp, you need to set an appropriate budget to ensure you can run 2 camps in parallel to help increase the power of advertising.
In the process of creating a virtual crypto ads campaign on Facebook, you should name the advertising campaign and create attractive advertising content to avoid violating policies. Do not use prohibited words, sensitive images, or violate trademark copyright, etc.
To increase the rate of approved camps, you should set up multiple camps on multiple accounts with large budgets from the beginning. Avoid suddenly increasing the budget when the camp is already running, the account has spent, which will very likely lead to the account being disabled.
When targeting ads, you should target people 18 years of age or older and target widely for Facebook to self-distribute and optimize. Build a clean operating and spending history to build trust with Facebook, absolutely do not take unusual actions.
All detailed content on how to run cryptocurrency ads on Facebook has been shared in the above article. Hopefully, this information will help you deploy successful and highly effective advertising campaigns.
Frequently asked questions
Why were approved crypto ads on Facebook rejected?
Because Facebook’s review system considers your ad to be in violation. Facebook’s ad review process will include the use of automated technology and a team of review experts in some cases. In case your crypto ad has been approved and receives many bad reports from users, the ad will be paused for review by the Facebook system.
Facebook’s ad review process related to virtual crypto will take place in 2 parts:
Ad review: Facebook’s ad review system will determine whether the ad falls within the scope of the virtual crypto advertising policy.
Ad account review: Once it determines that an ad is in scope, Facebook will check whether the associated ad account has been approved to advertise virtual crypto products and services.
Your application to run crypto ads on Facebook was rejected because your country or license is ineligible. You can submit virtual crypto advertising applications to permitted countries and update with Facebook’s policies.
In case, you think your application was rejected incorrectly, let’s resend this registration form to request Facebook to reconsider. You must then provide documentation proving your license or registration.
