Reels is a new feature on Instagram launched in 2020 that allows users to create and share entertaining content while connecting with the community. With this short video format, users can express themselves creatively and interact with followers. Reel advertising allows marketers to promote products, services, and brands and authentically reach large target audiences. However, how to advertise Reels on Instagram most effectively and cost-effectively? In this article, let’s explore with Optimal FB Agency how to promote Reels on Instagram for free.
What are Instagram reel ads?
A form of Instagram advertising that appears in the Reels tab. It shows up next to organic Reel content in users’ regular feeds. This means that the appearance of Reel ads does not interrupt the user’s video viewing process. Reels ads appear not only on the Instagram feed, but also on Stories, in the Reels tab, and on Instagram’s Explore page.
These ads allow businesses to attract and reach a large target audience. At the same time, it allows businesses to convey messages and promotional content for products and services to appropriate audiences. Full-screen and vertical reel ads, similar to ads in Stories, will appear between individual Reels. Similar to regular Reels videos, these ads will repeat and last up to 30 seconds, users can interact with the ads easily.
How Reels ads work on Instagram
The presence of Reel ads on Instagram gives creators and brands more visibility by allowing them to reach unfollowed users. Reel ads will show between each reel in the Reels tab and Explore feed, functioning similarly to Instagram Stories ads.
It is displayed in portrait and full-screen format, repeating regularly. Users can interact with Reels ads by clicking like, share, and comment. The maximum duration for Reels ads is 30 seconds and users can skip or click on the ad they don’t like. If you know how to promote Reels for free on Instagram, businesses can reach their target audience and increase website or app traffic naturally.
Reel ads displayed alongside regular Reel content help businesses reach a large audience. With unique, creative content, these ads can attract viewers’ attention while driving engagement. Reel ads do not affect the user experience. It also helps businesses have many opportunities to increase visibility and expand their reach to target audiences.
Why should you run Reels ads on Instagram?
When running Reels ads on Instagram, businesses will receive the following benefits:
Increase your reach to your target audience
Instagram is known as one of the popular social networks with a large number of users. By running Reel ads, businesses can reach a large target audience, especially new users who are unfamiliar with the brand. The Instagram algorithm always prioritizes reel content so it’s top of the Discover page. This is an opportunity for businesses to promote their products and brands.
Enhance brand recognition
Advertising videos on Reels with a length of 15 – 30 seconds have unique and attractive content to help businesses convey messages about their brand quickly and effectively. When running Reels ads on Instagram, businesses can show the difference and superiority of their products or services compared to competitors. At the same time, creates a connection with potential customers and increases brand recognition, creating loyalty.
Promote interaction and connection with customers
Through Reels Instagram, businesses can introduce products and services share stories, convey messages, or express brand personality. Compared to other types of content on Instagram, Reels has the highest engagement rate. If you run Reels ads on Instagram, businesses can expand the reach of their content. At the same time, enhance interaction and build good relationships with customers
Increase sales and profits
You can create unique, creative videos using music, effects, and custom features on Reels. Furthermore, Instagram also provides many powerful advertising features to serve the process of running Reels ads. Businesses can take advantage of these to create promotional videos introducing products, services, and offers to increase traffic, drive conversions, and improve sales and profits.
How to promote Reels on Instagram for free effectively
If you want Reels advertising on Instagram to be most effective and cost-effective, apply the following methods:
Optimize Reels with engaging content
To attract the attention of your target audience, you need to make sure your Reels video is attractive, and eye-catching with focused content and topics or trends that your target audience is interested in. Take time to research the characteristics and behavior of your audience to choose suitable content to create ads.
You can use effects, sticker music, and text to create an engaging video. Prioritize the use of sound clips and effects that are trending on the platform. Don’t forget to add a short, engaging description to describe Reels’ content and stimulate viewer interaction. This will help increase the likelihood of your Reels being shown and featured in the Reels section.
Use relevant hashtags
Users often search for videos on Instagram Reels by keywords. Therefore, when creating Reels you should add hashtags related to your video content, and brand keywords. Take the time to research and identify popular hashtags in your industry. Videos with hashtags will help users discover your video content by searching or following those hashtags. Using a blessing hashtag will significantly increase Reel’s visibility at no cost.
Post at the right time
The time of posting Reels is the deciding factor in the performance of the advertising campaign. If a Reels video is posted at a time when the target audience is visiting and active on Instagram, it will likely receive more views. To determine the appropriate time frame to run Reel ads, you should spend time carefully researching your target audience, testing different points, and then making the appropriate choice. This is also one of the tactics to naturally increase the visibility of Reels.
Post regularly
If you want to maintain your business’s online presence as well as retain your audience and ensure your content appears in their feeds, schedule your posts regularly. Scheduling regular posts will give your content more visibility and foster a connection with your followers.
Collaborate with Influencers or other creators
By collaborating with Instagram influencers or other creators in the same field, you can reach a large number of new users. Especially, being able to reach and exploit their active user following to promote products and brands to help increase conversion rates.
Actively interact with the audience
To improve views and engagement for Reels videos on Instagram, you should take the time to actively interact with users. Please answer the questions and suggestions raised in the comments section on Reels. This way you show your audience that you care about them and create a good impression on them. This not only helps strengthen the bond between you and your users but also increases views on Reels.
Advertise Reels on other platforms
Expand the reach of reel ads by sharing videos on different social media platforms Facebook, Twitter TikTok, etc. This way your content will have more chances to reach more target audience. Thereby maximizing visibility and increasing the number of views and followers of your content.
Monitor performance and make adjustments
When implementing a Reels advertising campaign on Instagram, you need to regularly monitor performance. Also, use insights to determine what content resonates with your audience or what needs improvement.
Use Instagram Analytics to evaluate the performance of your advertising campaign. Test and refine your approach to improve Reel’s reach and engagement over time.
The ways to advertise Reels for free on Instagram that we have shared above will provide useful information. Through that, you can promote content, products, or brands on Reels attractively and appealingly to audiences with high conversion rates.
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Frequently asked questions
Unlike regular video posts, Instagram Reels ads are designed to be more attractive and engaging. They are concise, and intuitive, and often incorporate creative effects and editing features to capture viewer attention. Advertising with clear content conveys a specific message to a target group or community.
You can measure the performance of your Reels ads using Instagram Reels Insights or 3rd party analytics tools. These tools will give you detailed metrics on engagement rates, plays, likes, shares, and comments. By analyzing these metrics you can understand what is most relevant to your audience and optimize your ads accordingly.
