The challenge many consultants and salespeople face is persuading customers to buy products or use services from their company, which helps increase revenue and improve their income. In today’s article, Optimal FB Agency will share the most effective and quickest ways to persuade customer to buy your product. Follow now!
What is to persuade customer?
It’s a crucial activity in marketing and sales. It uses direct communication elements (during the purchasing process or at seminars,…) or communication through text, images, and videos. The process of persuading customers focuses on creating trust with the product and service and the value customers will gain from the business. The persuasion usually takes place before the purchase:
When customers do not yet need the product or service, the persuasion will focus on the value they will receive from using the product or service. At this point, the business needs to deploy strategies that target customer psychology to persuade them.
If customers already need the product but are still unsure among different suppliers, the business needs to provide information focused on the outstanding benefits of the product through Facebook ads or Google Ads. Also, provide reasons why customers should choose your product over competitors.
For new customers who have been using the product for a short time, they often have the habit of changing their consumption habits by using products from a new brand. Businesses can take advantage of this by persuading customers to buy your product. At the same time, build trust in the product, service, and business to retain them as loyal customers.
Principles of persuading customers to buy your products
To get customers to buy your product, you not only need good persuasion skills but also thorough business knowledge and expertise, and a deep understanding of the product and service. Persuading customers is not just a skill but also an art in sales. This soft skill stands out, requiring flexibility in application to real-life situations. When persuading customers to buy or use your service, you must adhere to the following important principles:
Exchange
Persuading customers is not about endlessly presenting but requires understanding their psychology, recognizing the difficulties they face. From there, offer appropriate solutions related to the product and service you provide. This exchange process happens from both sides: the business and the customer.
Scarcity
If you want to successfully persuade customers to buy your product, you need to offer unique values that not everyone can get.
Trust
Salespeople need to demonstrate a certain level of understanding and expertise on the issues being addressed to the customer. Usually, customers will trust experts more, and having that trust is essential for successful persuasion.
Commitment and consistency
Once you have built and strengthened trust with the customer, you need to make clear commitments and consistently adhere to them.
Principle of Consensus
People often make decisions by considering what others around them want to do in specific situations. This is also very true for persuading customers to buy a product. Rather, you need to understand customer psychology to act and create a consensus between both parties.
Principle of Liking
Human psychology favors those who like them, and you don’t always need to make customers like you. Instead, love your customers more and show sincerity in persuading them to buy your product. Additionally, you can find out more information about How to start an online business from home for free
How to persuade customer to buy your products?
Provide verified value
Customers always want to receive products and services that offer the best value for them. Therefore, when interacting with them, businesses need to provide the value that their products and services can bring to the customers. Moreover, you should provide evidence of the value customers receive when using your product or service, such as reviews, articles, or comments from previous users. This will increase customer trust in the products and services you offer.
Start an engaging conversation
To persuade customers to buy a product, you should start the conversation engagingly. Through this, you can gather more information about the customer’s needs and preferences and find out if they want to buy your product or service.
Create a conversation that goes in the right direction combined with friendliness, warmth, and professional service to make customers feel favorable. If you want to start an engaging conversation, the salesperson needs to understand the customer’s needs to persuade them to buy the product successfully.
Focus on what matters to the customer
If you provide too much information, it can overwhelm the customer. Since customers generally like to hear specific information relevant to their situation, you should limit unnecessary information and present the important content about your products and services succinctly while still conveying complete information.
This helps convey the message you want to persuade customers to buy products and services. Salespeople need to know the pros and cons of their products to convey the most impressive information to customers skillfully. This is one of the most effective and fastest ways to convince customers to buy your product
Listen and understand customer issues
Focus on listening to the desires and shares of customers. Most often, when dealing with businesses, customers do not yet need to buy products or services. They usually face a tricky problem and hope to find a solution. By listening and understanding customers’ difficulties, you can offer a solution by introducing your products and services. As trust in your business increases, you can sell more products.
Stimulate product scarcity
This is one of the methods to persuade and prompt customers to decide to buy a product or use your service quickly. This technique is often used by sales staff to close deals when launching products. Make your product more unique and interesting in the market to attract customer attention. You can cleverly introduce time-limited promotions and discounts to persuade customers to buy your product immediately.
Pose provocative questions to customers
The art of sales is that you must know how to ask open-ended questions to customers, and this is also a way to introduce your products and services skillfully. If you are a professional salesperson, you need to know how to ask questions that provoke customer needs more and persuade even the most difficult customers to buy your product.
Make customers feel comfortable
Making customers feel comfortable when starting a conversation is extremely important. Consultants can use various conversation starters such as inquiring about health, telling an interesting story,… No matter the method, the most important thing is a friendly and sincere attitude. This might sound simple but can make customers more open and easier to persuade to buy products and services.
Respond quickly
Establish an email system that helps respond to customers quickly and timely. When receiving messages, you need to reply to all customer emails as quickly as possible by using support tools. Sometimes, responding quickly is an effective way to persuade customers to buy your product because they will appreciate the customer care process of your business and choose to buy products and services.
Offer free trials
You can offer customers to test products or services for free for a certain period. This will help customers perceive the benefits and functions of the product, thus helping them make a purchasing decision more quickly.
Provide assurance policies
The process of consulting and customer care does not just stop when the customer decides to shop or use the service. It also comes from the after-sales or warranty regime of the business. Customers often pay a lot of attention to assurance policies such as money-back guarantees, product warranties, return policies for defects,… Businesses can provide this information to easily persuade customers to buy products faster.
These are our suggestions on how to persuade customer to buy your products quickly and effectively. We hope you can apply this knowledge to your business activities to increase sales, optimize costs, and profits.
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There are several effective ways to persuade customers to buy your product, such as highlighting the benefits, providing excellent customer service, offering promotional programs, and presenting positive reviews.
To make customers ready to buy your product, you can offer discounts and special promotions. Additionally, bundle your product with complementary items, offer time-limited deals, and create a sense of exclusivity for your product.
If customers hesitate to make a purchase, you can address this issue by providing a product demo. Or provide additional information and answer customer questions to alleviate their doubts. An effective way to persuade customers is to build trust through communication, offering valuable and special services to them…
