Increasing the spending limit on Facebook ads account is an important way to increase the total amount you want to allocate for advertising campaigns. When you reach the set spending limit without achieving the desired results, you should increase the daily spending limit on Facebook ads. This is an essential part of the Facebook advertising campaign development process, ensuring that the budget is used effectively and does not exceed the limit. Increasing the spending limit for advertising accounts is a basic but crucial step that advertisers need to understand and apply in their campaigns. Now, follow this article to learn how to increase daily spending limit on Facebook ads?
About daily spending limit for Facebook ads accounts
Setting a spending limit for your Facebook account is a fixed method that you can adjust throughout your life, determining the maximum amount your ads account can spend on all active advertising campaigns. It helps you control costs and ensures that you do not exceed the budget allocated for advertising. By setting the spending limit, it determines the total advertising budget, you can achieve the best performance for your business. After that, you can track the amount you have spent within that limit through the Payment Settings section.
Daily spending limit threshold for Facebook ads: is a specific limit that determines the maximum amount an account can use for advertising within 24 hours. Particularly, basic limits can be 580k, 1.1M, 5.8M, or Nolimit, depending on the user’s choice. The value of the ads account, whether expensive or cheap, depends on this spending threshold. For example, if the account’s spending limit is 580k, and you create 100 advertising groups with each group having a budget of 500k, then in one day, the account will only spend a maximum of 580k.
Lifetime spending limit for Facebook ads: is the maximum amount that an account can spend within a certain period. For postpaid accounts, you can set this limit as needed. If you decide to set a limit, the account can only spend the specified amount; otherwise, if no limit is set, the account can spend money without limits. Meanwhile, for prepaid accounts, the spending limit will depend on the total amount you have previously deposited.
Budget for Facebook ads
There are two types of budgets that Facebook offers for users to choose from in Facebook ads, specifically:
Daily advertising budget: is the amount that a business or individual commits to spending on Facebook ads each day. It is an important factor contributing to the management and adjustment of advertising campaigns to achieve business goals. By setting a specific daily budget, users can control the amount they spend daily on advertising on Facebook.
Lifetime advertising budget: is a method of setting a budget for advertising campaigns or advertising groups. Users must determine the maximum amount they are willing to spend throughout the operation of that Facebook advertising campaign or advertising group. When using a lifetime budget, users can set a fixed budget for the entire duration of the advertising campaign, instead of having to set a specific daily budget for each day. This allows them to control the total amount they spend on Facebook ads throughout the campaign’s operation.
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Why you should increase the spending limit?
Increasing the spending limit on Facebook ads brings many benefits:
- Expand reach: By increasing the spending limit, you can boost your advertising campaigns and expand your reach to a wider audience.
- Increase interaction: With a larger spending amount, you can attract more interaction from potential customers, including clicks, interactions, and comments, increasing conversion opportunities and sales.
- Increase conversion rates: With a larger budget, you can test various advertising strategies, from using images to videos and promotional messages, to find the most effective method to convert viewers into actual customers.
- Create a strong impression: Advertising with a large budget often makes a stronger impression on viewers, enhancing the credibility and reputation of the brand among customers.
- Achieve business goals: With a large budget, you can easily achieve business goals such as increasing sales, increasing brand awareness, or increasing website interaction.
How to increase daily spending limit on Facebook ads?
Increasing the spending limit on Facebook ads helps increase the chances of reaching target customers and brings various benefits for the growth and success of businesses. If you want to increase the daily spending limit on Facebook ads, you can adjust that limit in the Payment Settings section. Specifically, you can follow these steps:
- Step 1: First, access the “Payment Settings” section in your advertising account settings.
- Step 2: In the “Account Spending Limit” section, click on the three-dot icon.
- Step 3: Next, select “Change” to begin the process of changing the spending limit.
- Step 4: Enter the new amount for the account’s spending limit.
- Step 5: After entering the amount you decide to increase, click “Save” to save the changes.
- Step 6: Finally, click “Done” to confirm and apply the new spending limit to your account.
After about 15 minutes, the new spending limit will be updated, and your ads will continue to run. At the same time, the amount spent under the old limit will be counted towards the new spending limit.
Note: If you receive an error message when changing the spending limit multiple times, try again after a while, about an hour.
In our Optimal FB article, we hope it will help you understand the daily spending limit on Facebook Ads and how to boost your ad spending effectively.
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When deciding to increase the limit for Facebook Ads accounts, it is important to ensure that this decision reflects the actual needs and spending capabilities of the business. Before increasing the limit, you must carefully consider the advertising budgets, business goals, and the performance of previous advertising campaigns. This way, increasing the limit will be purposeful and bring maximum benefits to the business’s advertising strategy. Additionally, monitoring and evaluating the performance of ads after increasing the limit is crucial to ensure that the advertising resources are the most effective.
When reaching the daily spending limit on a Facebook Ads account, Facebook will not immediately lock the account. Instead, advertising campaigns will pause, and spending will stop until the daily limit is renewed the next day. This helps advertisers effectively control daily budgets and avoid unwanted expenses. However, if there are violations of Facebook’s policies or suspicious activities, Facebook will lock the account for reviewing and processing. Therefore, it is important to always adhere to Facebook’s guidelines and instructions to avoid this situation.
