Advanced Google AdWords plays an important role in increasing conversion rates for advertisers and is an indispensable part of any effective advertising campaign. This is especially important for experts in the field of Google AdWords advertising. In this article, Optimal FB will help you learn how to improve conversion rate in google ads. Let’s follow along!
Reasons for low conversion rate of Google ads
- Running ads that do not target the right audience is the most common cause of not being able to increase conversion rates on many websites. The problem stems from a lack of thorough research on target customers and using appropriate classification criteria. When there is no match between the advertising message and the real needs of customers, the advertising campaign easily becomes useless and a waste of budget.
- To overcome this problem, it is important to use analytical tools such as Google Analytics to understand user behavior, thereby accurately determining the target audience for advertising campaigns. This helps optimize ad routing and ensure that the budget is used most effectively.
- The second common problem is that the content is not engaging enough to attract and retain users. According to Blink Test research, users only need the first few seconds to decide whether they will continue watching or not. Therefore, the design of content and images must be optimized to create an impression and attract attention at first sight. If the content doesn’t provide enough value or doesn’t appeal to the right audience, conversion rates won’t improve.
- To solve this problem, marketers need to focus on building user-friendly website content and layout, while also researching more about the audience’s insights and desires. Collaborating with content and design experts can help improve the quality of advertising content.
- Additionally, page loading speed is another important factor. Google research shows that if a website takes too long to load, the likelihood of users leaving the page will be high. Optimizing page load speed with tools like PageSpeed Insights helps detect and fix site speed issues. This ensures that users have an easier and smoother experience, thereby increasing user retention on the site and improving conversion rates.
- When customers do not know about the brand, implementing an advertising campaign can become meaningless. This is something that most small businesses or startups often encounter when their advertising budget is limited and they lack a long-term strategy to build their brand. Investing in brand positioning development, market research, and customer behavior analysis is essential to ensure effective advertising campaigns and optimized conversion rates.
How to improve conversion rate in Google ads
To build and optimize an effective Google AdWords advertising campaign, the following steps and setup methods will help you achieve your desired conversion rate goal:
Enhanced CPC settings
After you have run ads and achieved a certain number of conversions (at least 30 conversions/campaign), you should consider installing Enhanced CPC (ECPC). This allows Google to automatically analyze and adjust the bid of each ad click to optimize conversion rates and numbers. ECPC can help improve campaign effectiveness without changing too much of the original campaign structure.
Enable ad rotation
Optimizing your ads for conversions is another effective strategy. By choosing to optimize for conversions and turning on ad rotation, Google will evaluate and prioritize higher-converting ad examples in your ad group. To do this, go to the campaign menu, select additional settings and select ad rotation, then select optimization or infinite rotation and save the settings.
Allow Google to automatically search
In display network campaigns, you can allow Google to automatically find new customers by ticking the “allow AdWords to automatically find new customers” option. This helps Google analyze and evaluate to automatically find potential customer targets, thereby increasing the conversion opportunities for your advertising campaign.
Invest budget in low CPAs
Low CPA (Cost Per Action) campaigns are often an effective choice to ensure budget is used effectively. Investing in these campaigns not only expands your customer reach, but also significantly increases conversion rates, as a lower cost per action eases the financial pressure on your campaigns.
Increase keyword rankings effectively
In the advertising industry, keywords with high conversion rates and low CPA are considered effective. Increasing the rankings of these keywords to the top will help increase customer reach and clicks. This is a result of customers already being aware of your products and services and feeling more interested in looking at your website.
Optimized for search devices
Different devices (phone, tablet, desktop) can result in different search behaviors. Analyzing and adjusting campaigns to prioritize and increase bids on devices that customers often use will help optimize the campaign and increase conversion rates effectively.
Optimize by time frame
Users tend to search and perform shopping actions at different times of the day. Optimizing your advertising campaign according to each time frame will help you boost your ad rankings at times when customer demand is highest. This also significantly contributes to increasing conversion rates and campaign effectiveness.
Optimize with the right audience group
Based on demographics, each customer group has different interests and behaviors. Analyzing and optimizing your campaigns to increase ad rankings with these target groups will help you achieve better results. Choosing appropriate audience group criteria will help optimize the campaign and increase conversion opportunities.
Split campaigns to cover different locations
Different locations and environments will result in different search behaviors from users. Breaking the campaign down to suit each location will help optimize the advertising campaign for each specific location and environment. This helps meet customer needs and effectively increase conversion opportunities.
Remarketing search
Not all customers who visit a website from an advertisement immediately decide to make a purchase. To retain interest and increase your chances of conversion, performing a remarketing search will help you re-reach customers who already know your products and services. Adjusting ad copy, messaging, and rankings based on customers’ previous search behavior will increase the effectiveness of your remarketing campaign.
Implementing these setup methods will help you optimize your Google AdWords advertising campaign effectively, thereby increasing conversion rates and achieving your desired business goals. Try applying and adjusting appropriately to bring effectiveness to your advertising campaign
In the article above, we have mentioned to you the most accurate detailed information. We hope that the content we have shared can help you learn about the causes of low advertising conversion rates on Google and take measures to improve advertising conversion rates.
Contact Info
Information about “How to improve conversion rate in google ads” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide facebook ads manager account as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
FAQ
Conversion rate is one of the important indicators to evaluate the effectiveness of a marketing campaign. To determine whether conversion rates are good or not, it’s important to consider the industry, product/service type, and specific goals of each campaign. For example, in some sectors such as retail, a conversion rate of 1% to 3% is considered effective. However, in other industries such as technology services or B2B, a conversion rate higher than 5% may be a reasonable goal. It’s important to continuously monitor, evaluate, and adjust strategies to improve conversion rates and achieve expected business results.
Customer conversion rate is an important indicator in marketing to measure campaign effectiveness. To calculate conversion rate, we use a simple formula: Conversion rate = {(Number of customers converting) /(Total number of interactions)} x 100%
In there:
Converted customers are the number of people who complete a target action (e.g. purchase, sign up, fill out information, etc.).
Total interactions include all visits, ad clicks, or website views.
Calculating conversion rates helps marketers better understand the effectiveness of campaigns and thereby adjust strategies to optimize business results.
