One of the advertising channels that brings products and services closer to target customers is Tiktok. With a large number of users and many unique features, TikTok Ads has become an effective method of reaching potential customers and increasing sales. For the advertising strategy on Tiktok to be highly effective and reach the right target audience, choosing the most suitable advertising format is very important. Tiktok takeover ads are one of the most popular advertising formats that can increase brand awareness and boost sales. In this article, let’s learn how to run this type of ad with Optimal FB Agency!
Learn about TikTok Brand Takeover ads
This is one of the most optimal advertising formats on Tiktok. With Takeover Ads, the brand’s ad will take up the entire screen and display as soon as the user accesses the Tiktok application. Ads are 3-5 seconds long and users cannot interact or skip the ad. This will create a strong impression for customers about the brand, helping to increase awareness and boost sales.
When users click on the ad, they will be taken to the brand’s homepage or hashtag challenge, a video format with a hashtag that encourages users to follow the new trend. In the form of ads, it will include images, GIFs, or full-screen videos of the business. The ad will direct customers to the landing page outside the specified application thanks to being linked to the brand’s website or landing page.
Using TikTok takeover ads, businesses can proactively reach target customers as soon as they open the application. Ads with attractive images and sounds will attract, and retain customers to interact with the ad and promote conversions. Advertisers can measure the campaign’s effectiveness by impressions, clicks, and reach.
Currently, this ad format is limited to one advertiser per day and you need to reserve it if you want to use it. Although it is effective in reaching a large range and increasing brand awareness, the advertising cost is very high. If your business has a large advertising budget, this is a great choice for rapid growth.
Technical parameters for Brand Takeover Tiktok ads:
- File types for static images are PNG or JPG
- File size <50 KB.
- Supported file types for videos are: .mp4, .mov, .mpeg, .3gp, .avi.
- Video duration: 3 – 5 seconds
- Recommended aspect ratio: 9:16, 1:1 or 16:9
Brand TikTok Takeover ads classification
This type of ad will include 2 main types:
First View Takeover
This is an ad format that is displayed as soon as the user opens the Tiktok application with a display time of 3 – 5 seconds. This type of ad will navigate users to the brand’s Landing. The format of the ad can be an image, GIF or video. It is not supported by Tiktok with targeting options, so the ad will be displayed to all users. The ad will be limited in time within a day. This type of ad is the top choice of many businesses to promote brand awareness.
The outstanding advantage of this type of ad is the ability to attract attention and create a strong impression on customers. Thereby helping to increase brand awareness and high message recall. This type of ad is suitable for advertising campaigns to launch new products or major events that need to convey important messages.
Regular TakeOver
This type of ad will be displayed randomly when users are using Tiktok. Ads often appear randomly within the first 80 videos with the ability to make a strong impression in the first 3 seconds of contact with customers. Unlike First View Takeover, this type of ad is supported by targeting options: demographics, location, …
The advantage of using this type of ad is that it has a lower budget than First View Takeover. With the ability to reach a diverse audience, it is suitable for long-term advertising campaigns or to increase brand awareness.
Benefits of using Brand TikTok Takeover ads
Reach a large target audience
Tiktok Takeover ads can take over the user’s entire phone screen by displaying as soon as the user opens the Tiktok application. Especially in the First View Takeover format, the ad will be displayed to all users. Tiktok itself is a social network with a very large and constantly growing number of users. By implementing Brand Takeover ads, businesses can reach a large number of target customers. Moreover, with custom targeting, the ad will be displayed to the audience group you have specified as soon as you open the application. At the same time, it makes a strong impression on customers about the brand, increasing recognition.
Attract attention quickly
When using this Tiktok advertising format, businesses will reach target customers as soon as they open the application for the first time. In this format, the advertisement will be accompanied by vivid sounds and images to enhance interaction. This helps your advertisement attract users’ attention and maintain their focus on the product and advertisement.
High efficiency
Brand Takeover Ads is an exclusive advertising format for brands on Tiktok. The platform’s distribution algorithm ensures that users only see the advertisement once a day. This helps to create a strong impression, increase interaction, and improve the effectiveness of the Tiktok advertising campaign. By using this format, businesses can achieve the goal of raising brand awareness and customers remembering the advertising content without having to compete with other advertisements.
Enhance brand awareness
Because it is an exclusive advertisement designed with vivid and attractive images and content combined with the brand’s hashtag. Thereby attracting and increasing the number of views for advertising videos containing this Hashtag. In the form of advertising, advertisers can only use it for each category and the level of coverage on Tiktok is high. Thanks to that, advertising helps increase brand awareness so customers to easily remember the message. If the business has a large budget, this is a great choice for rapid growth and reaching a large number of Tiktok users. Additionally, you can see more information about The impact of TikTok on advertising
Instructions on how to run TikTok takeover ads in
Similar to other forms of advertising, when implementing this campaign, you need a Tiktok Ads account. You should choose a Tiktok Agency account because the new type of account supports businesses in running Brand Takeover Ads campaigns. Next, you need to design an attractive landing page to redirect customers after clicking on the ad. Make sure the landing page has clear content, convincing customers to contact the business to make a purchase. In addition, you need to prepare an international Visa/Mastercard payment card and a high-quality advertising video with content that attracts customers. After preparing all the ingredients, you can start running ads as follows:
Step 1: Set campaign goals
When starting, log in to Tiktok Ads Manager and create a new campaign. Next, the system will ask you to choose a goal for your campaign. You need to choose the right goal to create an effective advertising campaign as well as measure the performance of the campaign. Some common goals include: increasing brand awareness, finding target customers, creating conversions, etc. For Brand Takeover Ads, you should choose the goal of increasing brand awareness.
Step 2: Name the campaign and determine the advertising budget
After selecting the target, name the campaign for easy tracking and management. Next, set up a suitable advertising budget for the campaign. You can choose a daily budget or a budget for the entire campaign. Each type of budget you choose will have a different advertising schedule. If you set a budget for the entire campaign, you need to choose a start date and an end date.
Step 3: Name and select the location for the ad group
For each campaign, you can create many different ad groups to distinguish the audience, location, and budget for each group. You need to name each ad group for easy identification and analysis. Furthermore, you need to select the ad display location for each group. Common Tiktok advertising locations include: Tiktok homepage, News Feed or all locations,… Depending on the campaign goal, choose the appropriate display location.
Step 4: Select the target audience
If you want to deploy an effective advertising campaign, choose the audience that is suitable for your product, service or brand. Tiktok provides detailed targeting options: age, gender, behavior,… Based on these factors, you can target the exact target audience to help the ad display to the right audience.
Step 5: Set up posting schedule and advertising bid
Once you have selected the appropriate target audience, you should set up a posting schedule for each group with a specific ad display time. In addition, you should set a bid for each ad group so that the ad is displayed and active. If you do not have much experience in bidding, choose the automatic bidding strategy. In addition, you need to choose the appropriate advertising billing method based on your goals: CPM, CPA, CPC,…
Step 6: Create a Tiktok ad
Now create an ad template for your Brand Takeover Ads campaign. First, add the video you want to use as an ad. You can upload a video you created on your device or use an existing video on your channel. Next, complete the ad details, including a cover photo for the video, and see how the ad will appear on Tiktok. On the other hand, enter a title and description of the ad with a maximum length of 150 characters, including stickers, emojis, # signs, punctuation, and spaces. Don’t forget to add a call to action and click Submit and wait for Tiktok to approve the ad.
Brand Takeover Tiktok Ads have proven to be effective in increasing coverage and enhancing brand awareness for businesses. At this point, you have a better understanding of this type of ad as well as how to successfully implement a TikTok takeover ad campaign with high efficiency.
We provide services facebook agency ad account nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number.
Frequently Asked Questions
This type of ad is used to increase brand awareness thanks to the exclusive advantage for each category. That means users can only see the brand appear for one day on the full screen when they open the Tiktok app. This is not an option for businesses that are just starting with a limited budget because the cost of this type of ad is very high.
Brand Takeover ads last 3-5 seconds and display full screen before becoming regular in-feed ads. Therefore, the cost to deploy this type of ad is often high, usually $50,000/day, but the effectiveness is huge, especially in terms of target customer reach and visibility.
