How to create a detailed Facebook custom audience format

Most businesses running Facebook ads aim to reach the right audience to improve advertising effectiveness and increase conversion rates. By creating a custom audience file, you can reach the right potential customers and help your Facebook Ads campaign achieve the best results. In this article, Optimal FB Agency will guide you on how to set up Facebook custom audience format to help improve the effectiveness of reaching target customers who need products and services.

What is a Facebook custom audience?

A group of identified audiences who are aware of a specific business, namely people who have visited your website or installed your app. If you want to create a custom audience, use data sources such as customer lists, website or app traffic, or Facebook interactions. You can create up to 500 audience groups with each Facebook Ads account. This is an ad-targeting option that allows you to find existing audiences among Facebook users. It is considered the most precise and powerful targeting tool that enables you to focus on potential customers with the highest conversion potential. You can refine your audience by adding or excluding individuals based on specific actions they have taken.

When targeting a custom audience, businesses can better understand the audience that their ads or brand messages reach to target accurately. This helps businesses increase conversion rates and optimize advertising costs. Creating a Facebook custom audience allows you to choose from a variety of parameters to learn about your target audience, thereby creating effective and optimized ads. Additionally, you can see more information about How much does Instagram boost post cost in 2024?

Why do you need to create a custom audience when running Facebook ads?

Generate quality leads at low costs

By building a Facebook Custom Audience format, businesses can reconnect with people who have shown interest in their business but have not yet made a purchase. This includes people who have signed up for your email or recently visited your website. This increases the number of people who see your Facebook page while also helping businesses get high-quality leads at low costs. Businesses can run ads targeting this audience to reach out to people who abandoned their shopping carts as well as increase their Facebook following.

Drive quality traffic to your website

Facebook Custom Audiences help increase traffic to your business website. By reaching people who have shown interest in your business through attractive offers, gifts, special promotions, etc., you can create programs to reach and attract new customers to learn about your business. This helps increase website traffic because businesses reach people who already need products and services.

Sell more products to existing customers

You can create and use custom audiences to create a list of people who have purchased a certain product from your website and encourage them to buy more products. By running ads targeting recent shoppers to encourage them to buy more related products. Using special promotions within a certain time frame will encourage them to take immediate action.

Increase app installs

If your business’s products and services are mobile applications, you can use custom audiences to increase app installs by targeting the right audience with ads. Specifically, you will target ads to audiences who have interacted with the application.

Build a customer email list

When you target people who have visited your website or interacted with your app, you will get more email signups. Since visitors already know your business, they are more likely to use their email to sign up. This will give you a customer email list of online businesses. This is the best way to stay in touch with past customers and potential customers. You can build a website or Facebook page to create a customer email list.

Expand your reach

Based on creating an audience, businesses can use it to create a lookalike audience, which is a group of people with characteristics similar to their customers. When running ads targeting a lookalike audience, businesses can expand their reach to a larger audience within a suitable budget.

How to create a Facebook custom audience format

Create a custom audience using website visits

Go to Facebook Ads Manager and go to Audiences. If you already have an audience, select the Create Audience drop-down menu and select Custom Audience. If you don’t have an audience yet, you must create one first. Next, click on Website Traffic.

In the rules section, set the rules including standard rules and Pixel event rules. You can include or exclude rules if you want. Each audience will have a maximum of 5 rules. Here, name the audience and click on Create Audience. Now, select the audience when creating an ad group to reach people in this audience.

How to create a custom audience based on video views

With the method of creating a custom audience based on video views, select Your audience. Next, click on the Create Audience drop-down menu and select Custom Audience. Next, select the Interaction box and click on Video. In the Interaction field, select the type of content you want to use to create the audience.

Here, select Video and when the window appears, click on the drop-down menu and select Campaign, Page, or Instagram Business Page. For campaigns, use the search bar to find the campaign and select the boxes next to the video you want to use. In the Page section, select the Facebook page and select the boxes next to the video you want to use. For Instagram Business Pages, the process is similar.

Then click Confirm. In the Number of Days Before field, enter the number of days that the audience interacted with the video. Next, name the audience add a description, and click Save.

Create a custom audience based on Page interactions

You can create a Facebook custom audience format in this way, not just by video views or website traffic. Create a Facebook custom audience of people who have interacted with content on the Fanpage, the time of this type of audience is 365 days. You can create a custom audience as follows:

In the Audience section, click the Create Audience drop-down menu and select Custom Audience. Next, click on the Facebook page and set up the inclusion or exclusion rules if you want. You can customize the appropriate options and activities and then choose one of Facebook’s options: page visitors, people who messaged the page, … Next, set up the information: audience name, description, … as required, and then click Create Audience and you’re done.

Create a custom audience through a Lead Generation Form

With any lead generation ad campaign on Facebook or Instagram, you can create a custom audience of people who have clicked, opened or completed the form.

To create an audience from a lead generation form, go to the Audience section in Ads Manager. Next, click Create Audience and select Custom Audience. Now, select the audience source as Lead Generation Form.

Then, customize the options and activities by selecting one of the options such as people who opened the form, people who opened and completed the form, etc. Then, fill in the details: audience name, description, etc. as required, and select Create Audience.

Use Instant Experience to create a custom audience

Instant Experience is used in advertising to optimize full-screen display on devices to introduce products and services without being redirected to another landing page. Target the audience group that opened the instant experience or clicked on any product link.

To create a custom audience this way, go to the Audience section in Ads Manager, click Create Audience, then select Custom Audience. Then, select the audience source as Instant Experience. In the Include field, select the type of interaction with the template you want to use. In the Past field, enter the number of days you want to go back to collect interactions. Here you can select the page with the Instant Experience or Collection you want to use. You can also use any Pages that you are an advertiser for and other pages in different rule sections. Next, select or search for other Instant Experience options. You can add more rules or exclude rules if you want. Each audience can have up to 5 rules. Finally, name the audience and select Create Audience to complete.

Create a custom Audience with a Customer List

If you want to create a custom audience from a customer list, provide information about your existing customers to match with the personal information on your Facebook page. The customer list will help you find the audience you want to reach with your ads. It can be a CSV or TXT file with identifiers. To increase the match rate, use multiple identifiers that comply with the platform’s guidelines.

Go to the Audience section in Ads Manager and click Create Audience to select Custom Audience. Then select the audience source as Customer List. Prepare a customer list with the identifiers you need to add to the list to use for the target audience file and name it.

Review the customer list with the identifiers entered correctly and check if the errors have been fixed. If the screen shows a green check mark icon, move on to the next step. If the orange exclamation mark icon is displayed, you need to edit the file accordingly. Finally, upload your customer list to use.

Creating a Facebook custom audience format is essential to help your advertising campaign achieve the highest efficiency with a high conversion rate to sales. Through the content shared above, you have understood the importance of custom audience files and how to create audiences for precise targeting.

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