Facebook Marketplace launched in October 2016, becoming one of the popular platforms for exchanging and buying among the Facebook social network user community. But really, what is Facebook Marketplace? How to change offers on Facebook Marketplace. Let’s find out and answer the above questions with Optimal FB in today’s article.
What is Facebook Marketplace?
Facebook Marketplace is an online platform where buyers and sellers can connect and conduct buying and selling transactions on Facebook. This can be considered a form of e-commerce similar to current e-commerce platforms such as Shopee, Tiki, Lazada, etc. For sellers, using Marketplace is simple. They need to post information about the items they want to sell on the platform, and buyers can search for and view information about those products. The Marketplace system will suggest the most suitable products for the buyers’ needs, thereby creating convenience in searching and shopping.
For buyers, using Marketplace is also very easy. They can browse product categories, search by specific keywords, or even check out recommended products. Once they find a suitable product, they can contact the seller directly via message, discuss the details, and agree on price and trading conditions. More importantly, Marketplace is not just for individuals but is also open to businesses. This allows both individuals and businesses the opportunity to reach a large number of potential customers without having to spend a lot of advertising costs. At the same time, using Marketplace also helps save time and effort in reaching and interacting with customers. This helps create a vibrant and convenient online commerce environment for buyers and sellers on the Facebook platform.
What are the benefits of Facebook Marketplace?
The process of buying, selling, and exchanging products becomes simpler and more convenient than ever with packaging and shipping support from Marketplace Facebook. Instead of having to worry about storing goods, businesses can easily contact manufacturers directly for packaging and delivery when orders are placed. This helps reduce costs related to warehousing, enhance working capital, and optimize the sales process effectively. Orders are processed quickly thanks to support services such as shipping, customer care, and quality product images. A professional management system combined with the quick connection between buyers and sellers helps bring a convenient and satisfying online shopping experience.
Facebook Marketplace is not only a platform to promote products and introduce businesses’ brands, but also a place for customers to compare prices and quality from many different stores to make the most suitable choice. Even people who do not have much technology knowledge can easily shop and pay with just a few basic steps. Through Facebook Marketplace, buyers and sellers have a comfortable space to exchange and negotiate products, thereby creating a friendly and convenient online trading environment.
How to change offers on the Facebook marketplace
You can create special offers for customers through the Commerce Manager tool. To do this, you can choose from various offer options applicable to products. Offers can be applied to entire categories, specific collections, or individual products you select. To set the discounted price for each product, you can use the promotional pricing tool in the category. To set up, and change offers in Commerce Manager, you can follow specific steps as follows:
- Step 1: Access Facebook Marketplace and select your store.
- Step 2: Click on Promotions and select Offers.
- Step 3: You can start creating an offer by choosing how to apply such as product discount, free shipping, or “Buy X get Y free“.
- Step 4: Create a unique internal Name for your offer – this is for administrative purposes only and will not be visible to customers. You can create promotional codes that are public or visible only to you.
- Step 5: Fill in the required information such as discounts, purchase details, or shipping requirements.
- Step 6: Select the products you want to apply the discount to.
- Step 7: Confirm the information and set the period for the offer.
- Step 8: Before creating an official offer, you can preview how the offer will be applied to your products.
- Step 9: When everything is ready, click Create Offer to complete the task.
After creating the offer, you can edit it, showcase it in the store, or end that offer early. Note that certain types of offers are supported, and you cannot add additional terms to your offer.
Optimizing sales on the Facebook marketplace
To succeed in selling on Facebook Marketplace, the most important thing is to have beautiful and authentic product images. Invest in taking product photos or editing photos to be clear, bright, and not copied from unreliable sources. Ensure that you provide enough images with different colors if your product has multiple color options.
The title of the product you list for sale should also contain key keywords to attract customer attention. The product description should be written directly and clearly about the features, characteristics, and origin of the product, avoiding the use of advertising styles or implications.
A final decisive factor for customers’ purchasing decisions is the credibility of your page. Do not use fake accounts or block messages from strangers, and take care of your page carefully to build trust with customers. This will help customers feel confident when visiting your page on Facebook.
In the article on Optimal FB, I have shared the detailed information most accurately, hoping that the content can help you learn about Facebook Marketplace and make changes to incentives on Facebook Marketplace successfully.
Contact Info
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Frequently asked questions
Advertising on Marketplace can be effective for businesses if done strategically and appropriately. With millions of users accessing Marketplace daily to search for products and services, it presents a great opportunity to reach potential customers. Particularly, as Marketplace is integrated into the Facebook social network, it provides an advertising environment that not only offers easy access but also fosters trust and close connection between sellers and buyers. However, for advertising on Marketplace to be successful, businesses need to focus on creating engaging, high-quality content and optimizing advertising strategies to align with their target audience.
To post on Marketplace without violating rules, users need to first ensure compliance with the platform’s regulations and policies. Make sure that the product or service descriptions provided are accurate and clear. Images should be clear, non-copyright infringing, and free from inappropriate content. Additionally, avoid using misleading or deceptive advertising language. For specific categories such as real estate or pets, users should provide complete and accurate information, including relevant documents when necessary. By adhering to these principles, users can safely and effectively post on Marketplace.
