Gambling, casinos, and online gambling are quite sensitive areas that violate Facebook’s policies. However, with the big profits that this industry brings, casino businesses and bookmakers have found ways to advertise gambling on Facebook. Implementing ad campaigns that violate policies will be more technical. In the article below, Optimal Agency experts will share how to advertise gambling on Facebook. Refer to it now!
Conditions for running gambling ads on Facebook
Betting, gambling, and online gambling are any type of entertainment product, or service that uses anything of monetary value as part of the prize or method of entry.
If you want to run ads for online betting and gambling activities, you need Meta’s prior written permission. At the same time, you must prove that online betting and gambling activities need to be licensed by the management agency under regulations. Or confirmed as legal in the territories the advertiser wants to target.
Targeting requirements require that authorized advertisers comply with all applicable laws including ad targeting to the minimum legal age. Gambling and online gambling advertising is only targeted to people 18 years of age or older.
Additionally, ads are only targeted to the following countries: Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Columbia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, India, Ireland, Japan, Kenya, Mexico, Netherlands, Nigeria, Norway, Peru, Poland, Portugal, Romania, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, United Kingdom UK, USA.
To apply for permission to advertise gambling and online betting on Facebook, you need to complete this form: https://www.facebook.com/help/contact/656875985737607. This permission is granted to each specific ad account ID.
When you are granted advertising permission, the scope of approval includes URLs (including app store URLs) and territories listed in the approval content. Additional limitations and conditions for running ads will be communicated at the time of approval.
Any advertising account ID used to promote an app on the app store or associated app store URL must be approved before running the ad.
Instructions on how to advertise gambling on Facebook effectively
Products: casino, betting, gambling, card games, and soccer betting are products that seriously violate Facebook policies and require more techniques to circumvent advertising. Techniques you need to understand to deploy effective advertising campaigns: raising advertising accounts, cloaking VPCS links, and creating intermediary websites,… At the same time, you need to understand Google’s ad scanning mechanism for effective circumvention methods.
Prepare resources to run casino and gambling ad
When running casinos, gambling, and online gambling ads on Facebook, ad accounts are disabled frequently. Therefore, you need to prepare a backup account set in case the account is locked and have a replacement account to help your advertising campaigns not be interrupted. In addition, you need to have more Visa/Mastercard cards and Fanpage in case you cannot add cards or Fanpage is restricted.
To have a backup set of advertising accounts, you can buy an old Gmail or Via Facebook to create an advertising account and maintain it for at least 7 – 10 days. During this time, let your account interact and watch videos regularly. In addition, you need to prepare a device, operating system, and network IP. You can combine with network IP support tools when running ads in many countries: VPS, Adspower,…
The simplest way to have a high-trust, well-spent ad account for convenient camp active is to rent a Facebook Ads account from Optimal FB Agency. You will be granted a quality and stable Agency account with the best fees on the market and many attractive incentives. We have a huge, diverse advertising account system to meet all customer needs.
Renting an advertising account at Optimal FB means you won’t need to worry about adding a payment card. You are completely proactive in creating and managing advertising campaigns. Run multiple advertising campaigns with an unlimited budget.
Every account is carefully censored before being issued to customers. Therefore, account quality is guaranteed. The account campaign approval, spent strongly, quickly approves ads, and optimal bids, rarely gets locked,…
When you rent an advertising account, you will receive dedicated 24/7 support from experts. Free account setup, VPCS link cloaking, content consulting, and advertising optimization,… Any issues related to accounts being disabled due to policy violations will be thoroughly handled by experts. If you want to know more detailed information about the service and receive the best quote, contact the hotline: +84564104104
For more details please see: rent facebook agency accounts
Process of running gambling ads on Facebook
After you have all the ingredients, proceed with the steps to run casino, betting, and gambling ads on Facebook as follows:
Let your account in the prepared email for at least 1 day before running the ad. At the same time, create an intermediary website using a Landing Page or Blogger and then use the tool to cloak the VPCS link. This will prevent Facebook robots from scanning violating content on your Page.
The VPCS link cloaking technique is important in determining the success of a gambling advertising campaign on Facebook. The person performing this technique has certain professional capacity, dexterity, and meticulousness. When you rent an advertising account from Optimal FB, you will receive free VPCS link cloaking support with an internal link cloaking system that is safer and more effective than any product on the market.
The way to advertise gambling on Facebook is that you need to set up a camp first and then find a way to redirect to the main camp containing the destination link (VPCS link) that needs to run ads. When campaign approval, you should pay attention to keeping a moderate budget. Ensure elements: keywords, email, network IP, device, content, URL and the content of the decoy camp’s intermediate website must not contain elements that violate the policy.
When the camp is approved and spent, you should find a way to redirect to the main camp that wants to run ads. When you successfully switch to a floor camp, you should run both camps in parallel to increase the power of your advertising.
Notes when running gambling ads on Facebook
To deploy successful and highly effective Facebook Casino Ads campaigns, you not only need to know how to advertise gambling on Facebook but must pay attention to the following issues:
- Use an advertising account with high trust and has spent money to make it easier for you to set up a camp to run gambling ads on Facebook and your camp will be approved quickly. Reset the device, operating system, and network IP before going to camp to increase the success rate.
- Always comply with advertising policies when setting up camps: content must not use prohibited words, sensitive images, or elements that violate brand copyright,…
- Via holds an advertising account, so choose a long-standing Via with a history of continuous operation and clean spending. Next, log in on one device, use it continuously, and interact for a long time like a normal user. If Via holds a strong advertising account, it will make it easier to camp.
- During the advertising process, you must pay Facebook advertising fees in full and regularly. Build a clean operating and spending history to increase the trust of your advertising account. You must not take unusual actions when running ads: delete campaigns, turn campaigns on/off frequently, or suddenly increase budget,…
Above is a complete detailed guide on how to advertise gambling on Facebook effectively. Hopefully, this information will help you understand how to deploy a casino advertising campaign, and online gambling on Facebook and apply it successfully.
Frequently asked questions
You can run ads for the following activities without obtaining an advertising license from Meta, but must comply with all applicable laws in the country where these ads are run:
Real-life betting activities, using real money or facilities: traditional casinos, entertainment events at casinos, live streaming events of real-life poker tournaments. However, the ad or landing page does not promote or facilitate online gambling activities.
State or government lotteries provided the advertiser is the direct or sole entity responsible for running the lottery program.
Promotion with the prize, involving the purchase of product at regular retail price. However, Online gambling activities are not the main business model of advertisers or any famous brands.
Betting activities are completely free.
The answer is no. According to regulations, if you want to run online betting and gambling ads on Facebook, you must have prior written permission from Meta. At the same time, prove that those gambling activities are licensed by the management agency or legally recognized in the country where the advertising is running. In particular, advertisers must not target people under 18 years old.
