As one of the most developed social media platforms today, Instagram is chosen by many businesses to promote products and services, reach target customers, and increase sales. Boosting posts on Instagram helps increase visibility to a wider target audience beyond regular followers. However, the Instagram boost post cost is something that many people wonder about in order to ensure the best advertising results. In this article, Optimal FB Agency will share a lot of useful information on this issue!
Why should you boost posts on Instagram?
The Instagram post boost feature allows you to expand the reach of your posts to a wider and customized audience. You can boost any post you want but you need to pay. When using the post boost feature, you will immediately increase the visibility of a specific post on Instagram. This gives you the opportunity to reach a larger target audience and viewers can learn more about your products, and services, shop on your main page, or contact you. Before we get into the cost of boosting posts on Instagram, let’s explore the reasons why businesses should boost posts on Instagram:
Build brand awareness
By boosting posts, brands can attract more attention to their Instagram content. This allows businesses to reach new, untapped target audiences. When posts are promoted and shown multiple times to the target audience, brand recognition increases. This is one of the main goals that many social media marketers aim for.
Increase post engagement
With engaging, engaging post content that is relevant to the needs of your target audience, engagement will increase. At the same time, increasing traffic to your post’s page will increase as more users are exposed to your content. Boosted posts also allow you to optimize for many goals such as clicks on external website links, increasing likes, comments, or clicks and shares. At the same time, it urges the target audience to contact you to learn more about the product or service.
Quick and simple implementation
While Instagram ads run on Facebook Ads Manager, it takes a lot of steps to run an ad. However, with the post feature, you will immediately increase the visibility within Instagram of a specific regular post. Furthermore, boosting posts can be paid for through a simple budgeting and scheduling process that is easy to set up and automate immediately. This saves you a lot of time and effort while still ensuring the desired effect.
Increase traffic to the website
The call to action button is an important part of any boosted post. Investing some money into promoting your post will help you achieve your goals more easily. Specifically, redirecting Instagram followers to your website to learn more and make a purchase.
Easy tracking and measuring effectiveness
When you boost an Instagram post, Instagram Insights and apps like Buffer provide more detailed statistics and data than standard organic posts. This makes it easier to track and measure effectiveness. By going to your profile, clicking on Ads Tools, then selecting Previous Ads to see how many people your boosted post reached, the level of engagement, and the number of clicks. In addition, please see more information about: How to find customer insights from experts 2024
How to boost a post on Instagram
If you want to know how much a boosted post on Instagram costs, check out how to boost a post first!
First, you need to decide on the specific post you want to boost, which is a post that already has a high organic engagement rate and a well-performing image from a sales perspective that will significantly increase revenue. Go to your Instagram page, select the post you want to promote, and click the Boost post button below. Next, choose the goal for your new ad campaign. The goal you choose will depend on the results you want to achieve to boost the post, including increasing personal page visits, increasing website traffic, adding messages, etc. Then, choose the target audience that the Instagram-boosted post wants to reach. You can target automatically or customize based on factors such as location, age, gender, interests, etc.
Now set your boosted post budget by entering the amount you want to spend per day or the total campaign budget. Once you set your budget and schedule, you will be shown an estimated reach. This will give you an idea of how many people your boosted post will reach when it is published.
Once you have set your budget, review all the details of your boosted post. Pay special attention to the targeting criteria and estimated reach. The goal of an Instagram-boosted post is to increase the number of people who see content that is relevant to your target audience. You can also preview your post before launching your campaign. Next, enter your payment information and when you are done, click the Boost Post button and wait for Instagram to approve it. You should prepare and submit your boosted post as soon as possible, as the approval process can take up to 24 hours.
How much does an Instagram boost post cost?
Boosting a post on Instagram is the most cost-effective way to reach a larger target audience, increase engagement, and drive quality traffic to your website. The amount you pay to do so depends on your campaign goals. Instagram offers a variety of boosting options within the platform’s advertising tools, allowing businesses to choose a budget that fits their needs and marketing goals. Costs can range from as little as $5 to $500 or more for larger, more targeted campaigns.
The minimum Instagram boost budget is $1, but you can set it higher if you want to expand your reach to a larger audience. However, you will need to pay between $0.50 and $2 per click on your ad. Even with a limited budget, you can still boost your Instagram post to reach a larger audience. The exact cost will vary depending on several factors, such as:
Target Audience
This is an important factor that affects costs because reaching a larger, broader audience is often more expensive than reaching a narrower target audience. This is especially true if the ad is targeted to a highly competitive audience, which will increase the cost. However, a highly competitive or specific audience may have a higher cost per engagement or impression but will be more cost-effective because of the improved conversion rate.
Campaign duration
If you want to promote your posts over a long period, it will cost more. Specifically, during holidays when many businesses compete to advertise, the cost may increase. However, you can divide the budget to deploy an advertising campaign over multiple days to optimize costs.
Reach and desired impressions
With a wide reach and increased maximum ad impressions, the cost of boosting Instagram posts will increase. Because for ads to be displayed to a large target audience, a larger budget will be needed.
Content format
A video or carousel post will cost more than a post format with a single image. However, the reach efficiency, the ability to attract target audience interaction, and the conversion rate will be better. The content format of the boosted post also greatly affects the cost of advertising.
Competition level
When you are advertising in a highly competitive field or advertisers are targeting the same target audience. At this time, the cost of each boosted post on Instagram will increase. Because your ad post will compete with other posts to be displayed on the platform, it will require a higher bid.
In addition, the Instagram boost post cost also depends on many other factors such as company budget, bid amount, campaign goals, conversion rate, etc.
Understanding the Instagram boost post cost is essential to improve advertising effectiveness, and maximize revenue and profit. Hopefully, readers have learned many useful things through the content we have shared above.
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Frequently asked questions
Deciding whether or not to boost your Instagram posts depends on your goals. If you want to reach a larger audience, increase engagement, and drive traffic to your website, boosting your posts can be a great option. However, investing in boosted posts can be time-consuming and costly, and sometimes don’t yield the desired results. So you need to be careful when choosing which posts to boost, and spend time researching your target audience.
The cost of boosting your Instagram posts will vary depending on many factors, including your target audience, the type of content you’re promoting, and your budget. However, you can expect to pay between $0.50 and $2 per click on your Instagram ads.
