In the era of digitalization, promoting products and services through social media platforms is more popular than ever. Facebook, one of the largest social networks in the world today, has become an attractive advertising platform for businesses and advertisers. However, ad review on Facebook is a matter of concern for many advertisers. In this article, Optimal FB will help you learn and answer the question: How long does it take for Facebook advertising to show results?
How long does it take for Facebook advertising to make results?
Usually, the Facebook ad review process takes about 24 hours from the time you finish creating the ad and press the review button. However, there are cases where ads may take more or less time than this due to various factors. Sometimes, even after your ad has run, you may still face review. Facebook typically reviews ads at two main times: when you create a new ad campaign and when you edit an existing ad campaign.
If you’re just changing factors like your bid, budget, or ad schedule, don’t worry about re-triggering the review process. However, if you need to change your ad content, you’ll need to follow Facebook’s guidelines and regulations to ensure that your ad complies with their content rules and advertising policies.
To save waiting time, you can schedule ad edits or create new campaigns in advance. This helps you prepare in advance and don’t have to wait too long for your ad to be approved.
Facebook’s advertising review regulations
Facebook uses many factors to review ads from businesses and individuals. This process is specifically published and applied to ensure that ads on their platforms comply with established guidelines and policies. Here are some key factors that Facebook uses to review ads:
- Ad content: Facebook reviews text, images, videos, links, and every other element in ads to make sure they don’t violate content rules and policies. This includes checking for appropriateness and freedom from prohibited content.
- Ad optimization: Facebook checks ad optimization strategies to ensure they don’t violate transparency and fairness rules. Factors such as keyword usage, audience goals, and other optimization methods are also considered.
- Related events: Facebook also checks related events like billing or account manipulation to ensure that ads aren’t associated with violating or inappropriate activities.
Through an automated review process and some special cases, Facebook ensures that ads on its platform meet content and policy standards, creating a safe and inclusive advertising environment for both consumers and advertisers.
The reason Facebook ad approval takes a long time
The main reasons why Facebook ad approval takes a long time are:
- Using an unreliable Facebook account to run ads may cause some problems, making the review process longer than with regular accounts. Newly created accounts may be underestimated by Facebook because they have a high risk of “cash outage” or low activity. Therefore, ad review time on these accounts will be longer than on other accounts.
- Information in the account does not match the information on the Visa card is also a reason why ads have to wait long. Both new accounts and long-standing accounts must provide accurate personal information, including information on ID card/Citizen identification card and the avatar must be “authentic”. Providing incorrect information may delay the review process.
- When using a Visa card to run ads, if the information on the card does not match the information on your personal Facebook account, the review time may also be extended. However, if the information on your Visa card matches the registration information on Facebook, your ad will be given priority for approval.
- Using Visa cards on Facebook’s blacklist is also a reason why ads have to wait long. Virtual Visa cards or cards from famous banks that Facebook identifies as untrusted can lead to extended review times or even ad rejection.
- When your ad violates Facebook’s policies, it not only causes delays in the review process but can also lead to disapproval. This requires you to carefully read and comply with Facebook’s policies to avoid violations and create new suitable ads.
How to overcome Facebook ads not being approved?
In the worst scenario, you wait all day and your ad still isn’t approved. At this point, you need to handle the problem wisely. First, review your ads yourself and evaluate where the problem lies, whether it violates the policy or not. Then fix those errors. If you are not sure, you can take the following steps:
- Change ad content: Create a new, different template to avoid policy violations. If you still want to use the old template, check each word and phrase to make sure it doesn’t violate the policy.
- Appeal for reconsideration: If you feel unfairly, you can fill out an appeal form asking Facebook to reconsider your ad again. They will conduct a careful review.
In the article on Optimal Fb, we have shared with you the most accurate detailed information. We hope that our content can help people learn about the time it takes for Facebook ads to be approved and the main reasons why Facebook ads take a long time to review.
Contact Info
Information about “How long does it take for Facebook advertising to make results?” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide facebook add account as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
Frequently asked questions
When you decide to cancel a Facebook ad campaign that’s under review, there are a few things to keep in mind. First, you need to log in to your ad account on Facebook Business Manager. Then, select “Ads” and find the campaign you want to cancel. In your campaign settings, you’ll see “Pause” or “Delete” options to cancel your ads. Select accordingly and follow the instructions to complete the ad cancellation process. Note that after cancellation, ads may still appear for a short period of time before completely stopping.
The optimal time to start running ads after setting up a Facebook page can vary depending on your goals and strategy. However, many experts recommend that you wait at least a few days after creating a page to build content and initially interact with the community. This helps your page become more trustworthy before starting an advertising campaign. During this time, you can create quality content, engage with your first followers, and make sure your page is complete and ready for advertising.
