How do TikTok ads work?

Nowadays, using TikTok to run ads is becoming increasingly popular. Whether you are a large business, a content creator, or an individual wanting to reach your target audience, TikTok is a powerful advertising platform. However, starting and running an advertising campaign on TikTok can raise many questions. Do not worry! Optimal FB is here to support and answer all your questions about running ads on TikTok Ads. Let us help you explore how do TikTok ads work and optimize your TikTok ads to achieve your advertising goals!

What is advertising on the social networking platform TikTok?

Advertising on TikTok (TikTok Ads) is considered an effective marketing tool, helping businesses increase brand awareness and increase sales. The process of running TikTok ads promises to attract customer attention to your product or service from the TikTok platform to other sales channels such as websites, e-commerce platforms, or social networks. In Vietnam, TikTok Ads are becoming an attractive marketing channel, especially when targeting young customers. Using TikTok Ads not only brings many benefits to businesses but also exploits a market that is still in a period of strong development.

How do TikTok ads work?

There are 3 forms of Tiktok advertising, each type of advertising has its specific way of working as follows:

Brand Takeover is a special form of advertising on TikTok, appearing as soon as the user opens the application. This promotional video only lasts 3-5 seconds and will then lead viewers to another application or website link. Currently, Brand Takeover is limited to one advertiser per day, allowing for exclusivity and focus.

In-feed ads, also known as in-stream ads, are a form of advertising displayed at the end of TikTok videos. The duration of this ad ranges from 5-15 seconds. After 9 seconds, an action button appears, allowing viewers to navigate to your website or app. This facilitates interaction and flexibility, making it a popular choice, especially suitable for small and medium-sized businesses.

Hashtag Challenges are an outstanding form of advertising on TikTok, fun and interactive. This is a way that allows users to create and share videos on a specific topic, with hashtags. This challenge drives interaction and creates a prominent trend on the platform. With the main age group from 16-25 years old on TikTok, Hashtag Challenges are suitable for industries such as fashion, cosmetics, and beverages and are also a good choice for promoting tourism brands and online teaching. , and online educational materials.

What do you need to prepare when running ads on Tiktok?

To run ads smoothly, you need to prepare some important factors:

• Email/Phone Number: This is necessary information to create a TikTok account. Make sure you have a valid email address or phone number to register.
• Landing Page: To collect customer information, you need to have an attractive landing page. When customers click on your ad, they will be directed to this page to provide information.
• Video: To run TikTok ads introducing products, you need at least 15 quality videos. Compelling videos will attract customers’ attention and increase the likelihood that they will buy your products, thereby increasing efficiency and revenue.
• Visa or Mastercard Debit card: To pay for ads on TikTok, you need to use a Mastercard Debit or Visa card. Make sure your card has enough balance to make the payment, as running TikTok ads does not accept ATM card payments.

The process of creating ads on TikTok

To start running ads on TikTok, you need to follow several steps:

• Step 1: Set campaign goals: Log in to TikTok Ads Manager and select Campaign to create a campaign. The objectives can include increasing awareness, brand engagement, attracting target customers, or driving conversions.
• Step 2: Name the campaign and plan a budget: Name the campaign and choose a service package that suits your budget. TikTok offers service packages such as No Limit, Daily, or Lifetime.
• Step 3: Name each ad group and choose the appropriate placement: Each campaign can have multiple ad groups. Choose suitable ad placements such as TikTok’s main page, News Feed, Pangle, or automatic placement.
• Step 4: Select the target audience: TikTok allows you to select your target audience based on age, gender, location, interests, and consumer choices.
• Step 5: Set up posting schedule and choose services: Set the posting schedule for each ad group and choose the services suitable for your campaign.
• Step 6: Bidding and optimization: Based on your product’s profitability, decide on the budget and bidding. Choose the appropriate distribution type and bidding strategy.
• Step 7: Create TikTok Ads: Add video, cover photo, ad text, and Call to Action to your ad. Once completed, submit for approval and wait for TikTok to review your ad.

Is running ads on TikTok effective?

Many people are still skeptical about the effectiveness of running ads on TikTok Ads. To clarify this, let’s consider the audience and customer requirements when running ads. Firstly, looking at the potential customer base, we see that most of them are young people. Secondly, to achieve sales effectiveness, your product or service needs to meet the customers’ needs, particularly reflecting the quality as described in TikTok videos. Moreover, you can direct customers to other sales websites such as Lazada, Shopee, Tiki, etc. In these places, you can take advantage of free shipping policies to enhance the quality of service in the eyes of customers.

Many new users of TikTok Ads often lack experience and hastily run ads on their own, leading to ineffective business and failure. Therefore, if you do not have much experience in running ads on TikTok, a smart choice is to use reputable advertising services. This helps you quickly achieve your goals and bring higher efficiency.

In the above article, Optimal FB has listed specific content as accurately as possible, hoping that the information we have shared can help you in understanding the concept and how advertising on the TikTok social media platform works.

Contact Info

We provide services dropship facebook nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 564 104 104 for detailed advice.

Frequently asked questions