Creating a Google advertising audience segment list is an effective way to target the most specific and relevant audiences to help Google Ads campaigns operate effectively and increase conversion rates. Segmenting your target audience not only helps direct your advertising but also helps you determine the audience you need to reach to achieve your goals. In the article below, let’s explore with Optimal FB what is google ads audience segments list and what types there are, and their role in improving Google Ads performance.
What is Google ads audience segments list?
Google Ads audiences are also known as audience lists or user lists or data segments. It refers to distinct segments of potential customers that you can tailor your advertising to reach, tailored to the specific characteristics of your business. These groups are made up of individuals within your target customer base.
Audience segmentation in Google advertising is understood as separating your audience into separate categories based on factors: interests, behavior, age, gender,… Based on these audience segments, you can adjust your effective promotion strategy on Google Ads.
By identifying and understanding this list of Google advertising audience segments, you can create targeted ads that meet the specific needs and interests of different groups. From there you can create more ads that are relevant to your target audience on a larger scale.
In different Google Ads campaigns such as Search, Display, and Shopping, advertising audiences are specific groups of people with certain interests, behaviors, and demographic factors determined by Google. When you add audiences to your campaign or ad group, you can choose from a variety of audience segments.
Google’s algorithm will then show your ads to target audiences within the selected categories. Based on their activity with Google products or other sites and estimated interest in the ad content. From this data, advertisers can determine the exact target audience.
List of Google advertising audience segments
You can explore many different audience segments with features in Google Ads. Depending on your business and advertising goals, some target audience segments are more valuable than others. Here are the main Google Ads audience targeting segments:
Target by detailed demographics
This audience segmentation allows you to target people according to specific demographic criteria: age, gender, income, education level, marital status, home ownership,…
If you use detailed demographic information as part of Google Ads audience targeting, you can target people based on common characteristics. This way you can reach users in detail based on aspects of their lives.
Target audiences with common interests
When you target affinity audiences, you target people based on their personal choices. It includes their lifestyle preferences, shopping habits, and personal preferences.
With this audience segment, advertisers can connect with potential customers who have specific interests in related topics. By tailoring your ads to your audience’s interests, you’ll help raise awareness and increase engagement among your target audience.
Interest segments are currently available for the following Google Ads campaign types: Shopping, video, Gmail, display and 360 video, and standard search.
Target segments within the market
Google Ads targeting this audience segment will help you reach audiences who are in the process of researching or have expressed a clear intent to purchase specific products or services. This segment specifically focuses on customers who are close to completing a purchase.
High-intent search campaigns benefit from market segmentation as audiences move in and out of the segment based on their purchasing habits. Advertisers targeting potential customers have a higher chance of converting when they focus on market segmentation.
Target life events
Important life events often drive changes in consumer behavior. By tailoring advertising to these audiences, it is possible to attract a targeted audience.
However, this segment is often larger than the market segment, corresponding to a single purchase decision. Because life events can correspond to many related purchasing decisions.
Google Ads custom audience segments
Allows you to create audience segments that align with your campaign goals to reach your target audience. By inserting keywords, URLs and applications related to your products and services, advertisers can create custom segments in their Display, Discovery, Gmail, and Video campaigns.
There are several options for custom segmentation based on targeting people based on their search history. For example, the websites they visited, the products or services they searched for, or people using similar applications, etc.
Similar segment audiences
It’s about targeting audiences that have similar characteristics to your current customers. Using segments based on existing data about your audience will help you expand. Also, reach new potential customers with similar characteristics to your current customers.
Remarketing audience segmentation
With remarketing ads, you target people who have interacted with your business before. Google Ads offers different types of remarketing audiences such as users who have interacted with your website, app. Or users who have interacted with YouTube channels or content, or users who have provided personal information to businesses (phone number, email address,…).
Target other Google Ads audiences
Google Ads gives you even more audience targeting options beyond Google ad audience segmentation. Detail:
Target optimized audiences
Using Google’s machine learning technology for optimized targeting. This helps you reach new potential customers to achieve your goals. Optimized targeting at the ad group level is automatically selected for you when you create a Discovery, Display or YouTube campaign.
Combined segment targeting
Using Google Ads combined segments, you can create audiences of people who meet multiple audience targeting requirements. A custom segment can also be included in a combined segment.
How to target Google Ads audience segments?
After exploring the list of Google advertising audience segments, set up targeting according to Google Ads audience as follows:
Access your Google Ads account and select the advertising campaign you want to edit or create a new campaign. Next, you need to identify target customers based on factors: demographics (age, gender, income), interests, behavior, and other criteria.
Go to Campaign Settings and select the ad group you want to set up targeting for. Here you will see options for targeting such as keywords, locations, audiences, devices, demographics, and remarketing.
Once you’ve completed the targeting options, tap the box to confirm your audience selection and then click Save.
Tips for using Google Ads audience targeting effectively
You have gained certain insights about the Google advertising audience segment list. Here are tips for you to use this feature wisely:
First of all, you need to research and determine who the target audience is for advertising. They have their preferences, interests, behaviors, and demographics. The better you understand your audience, the more precisely you can target.
When using Google Ads audiences, you should start with a broader set of audiences instead of focusing on detailed audience files. After running ads and going through the tracking and measurement process, optimize your target audience to accurately target and improve the effectiveness of your advertising campaign.
Take time to analyze your audience targeting performance regularly. Using data and insights from Google Ads campaigns, test different audience segments, modify bids, and improve targeting.
Pay attention to the performance metrics of your Google advertising campaigns including click-through rates, conversions, and return on investment,… To optimize your results, you’ll need to adjust your audience targeting strategy regularly based on the data you collect. Also, test targeting options to determine the most effective option.
At this point, you have a better understanding of the Google advertising audience segmentation list. Hopefully, this information will help you in implementing effective Google Ads campaigns and achieving your goals and best results!
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Frequently asked questions
The answer is Yes. You can use target audience segments for many different types of Google Ads campaigns. Including Search campaigns, Display campaigns, Google Shopping as well as Maximizing performance campaigns, etc. However, when applying audience segmentation to these campaigns, there will be different impacts.
There are many ways to access Audience Segments, but Audience Manager is the easiest way you can achieve it. Go to your Google Ads account and click Tools and Settings at the top right of the screen. Next, find Shared Library and click Audience Manager. Then you will see a list of target audience segments for Google Ads ads.
