Each Online Marketing platform has its own rules, and Facebook is no exception. Before implementing any advertising campaign, it is extremely important to carefully learn standard information about Facebook advertising. This helps avoid the situation where the ad account is rejected or even permanently locked. In today’s article, Optimal FB will teach you about the specific Fb ads benchmarks offers to advertisers. Let’s follow along!
What are Fb ads benchmarks?
Advertising policy benchmarks are a set of regulations issued by Facebook that specify what types of advertising content are and are not allowed to appear on the platform. When you post ads, Facebook applies advertising policies to see if your product ad is approved to run. Therefore, it is important to read and understand the regulations and policies before starting to run ads on Facebook to avoid having your ads rejected for the products you are selling.
Fb ads benchmarks approval method
Usually, after you submit an ad to your site, it goes through a moderation process that lasts about 24 hours. However, sometimes this time can be longer in some cases.
Facebook will consider several factors when moderating ads:
- Landing Page Content: Is the landing page fully functional and relevant to the product/service appearing in the ad?
- Facebook ad content: images, text, targeting, and layout comply with advertising policies.
After you receive the results of ad approval according to the policy, Facebook will notify you. If your ad is approved, Facebook will immediately start running it and you can track them by visiting Facebook Ads Manager.
Fb ads benchmarks given to users
The policy standards that Facebook offers to users include prohibited content and specifically restricted content as follows:
Prohibited content
If your ad on Facebook is not approved, it can result in your ad campaign being banned, affecting your business. This usually happens when ads contain the following content:
Violating community standards: In general business and Facebook advertising specifically, there are community standards that all ads must comply with. Facebook establishes these standards to ensure a safe and positive environment for its users. Therefore, ads need to fully comply with these standards to be approved.
Illegal products and services: Business advertising must not promote products, information, or services that violate policies, laws, or cause undue pressure on the above target audience. Facebook. Specifically, illegal products or services include narcotic drugs, stimulants, weapons, ammunition, explosives, adult content, violent or disrespectful content, false information, controversy about political or social issues, fake documents… All of these violate the policy of not being allowed to run ads on Facebook.
Before-After: Before and after images are often widely used in the beauty industry and cosmetic brands as a common form of testimonial. However, on Facebook, the use of this image is limited due to concerns that it may negatively affect the individual and cause users to perceive themselves in an undesirable way.
Racial Discrimination: In advertising, it is necessary to avoid discriminating or encouraging discrimination based on factors such as gender, age, race, skin color, national origin, religion, sexual orientation marital status, or disability.
Vulgar language: Ads with poor quality content, incorrect grammar, using confusing or obscene language may be noticed and strictly censored by Facebook. However, Facebook does not provide a comprehensive list or general standards for banned words in ads on its platform. Therefore, before posting an ad, it is important to check the content carefully to avoid violating Facebook’s regulations.
Poor landing page: Facebook also pays special attention to the quality of the landing page. Ensure your landing page is stable and dynamic, with engaging content and attractive images to facilitate user conversion and purchase.
Image copyright infringement: Facebook does not allow the use of images containing copyrighted trademarks or images of individuals or celebrities in advertising. If Facebook detects copyright infringement, your account may be locked immediately. Even abroad, using celebrity images in product advertising such as printed T-shirts can be rejected by Facebook due to copyright infringement. However, this issue is not closely managed in Vietnam.
Content is limited
Facebook has a long list of banned words that advertisers need to avoid to ensure their advertising campaigns are not affected. Below are some areas and examples of banned and restricted words in Facebook ads:
- Health and medical field: Words like “despair,” “suicide,” “death,” “liver,” “heart,” “bones,” “death,” “recovery,” “treating physician,” “treating physician,” “dietary supplement,” “patient,” “pediatric patient,” “clinic” may all be prohibited.
- Financial and monetary fields: Words such as “loan,” “disbursement,” “loan,” “loan,” “currency,” “finance,” “credit loan,” “credit loan” mortgage,” “interest,” “tax” are also on the list of banned words.
- Chemical and chemical fields: Facebook censors words related to chemicals and pharmaceuticals such as “medicinal ingredients,” “fiber,” “omega,” “acid,” and “vitamin.”
- Career field: Words and phrases related to employment, office, housing, admissions, and training may also be restricted or prohibited in Facebook ads.
- Tracking and monitoring: Words such as “security camera,” and “surveillance camera” may also be restricted because they may be associated with invasion of privacy.
In all cases, using banned words in Facebook ads may result in your ad being disapproved or your account being locked. Therefore, it is necessary to be cautious and carefully censor advertising content before posting it on Facebook to avoid unwanted problems.
In the above article, Optimal FB has shared with you the detailed content in the most accurate way. We hope that the information we have listed can help everyone learn about Fb ads benchmarks and effectively prevent the risk of accounts being locked or restricted.
Contact Info
Information about “Fb ads benchmarks” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide buy facebook ad account as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
Frequently asked questions
Violating Facebook’s advertising policies is an issue that advertisers need to guard against when implementing advertising campaigns on this platform. Facebook establishes rules and restrictions on advertising content to protect our user community and maintain a safe and positive advertising environment. Violation of advertising policies can result in consequences such as unapproved ads, blocked ad accounts, or even the blocking of your Facebook account. Therefore, compliance and understanding of Facebook’s regulations are important to avoid problems and maintain stability for advertising campaigns on this platform.
When a Facebook advertising account is restricted, the length of time that account will be restricted may vary depending on the severity of the violation and Facebook’s decision. Normally, Facebook will ask you to review and edit the violating ads or content before re-unlocking your account. This process can take from a few hours to a few days. However, if violations are severe or recurring, the account may be permanently restricted. To avoid this, compliance with Facebook’s advertising policies is extremely important to maintain stability and continued advertising activity on the platform.
