Frequently Asked Questions

“I want to run ads myself!” That would be so great! Many businesses, small and medium shop owners all want to learn advertising and then run Facebook ads by themselves without hiring an external agency or outsourcing. The reason is so simple, business owner will be the person who understands the most about the product. People are easy to begin running ads nowadays when they only need a visa card connected to their page.

But that is not the underlying reason why many businesspeople today take the extra work of running advertising. The economic problem between advertising costs and profits is the main factor that motivates many owners to want to self-study about Facebook ads. People may have heard about hiring inefficient outsourced ads agencies, or they may have unluckily hired fake agencies – wasting the money without getting any customers.

If you are in the same situation, it is time to find a professional agency. A good agency often runs big projects. They are the ones who are willing to send you a long-term plan, with a detailed annual advertising schedule for each month. They also have the leaders and technical staff who are well-known in the industry for ads running, keyword checking, and content writing, and are senior partners of Google and Facebook. They are the ones who do not commit with words only but show them in actions.

So, if you do not have 1-2 years to spend on learning advertising on your own, willing to pay hundreds of millions for testing, I strongly recommend hiring a professional agency to run ads campaigns for your business.

The problem of the target audience is always a concern for many people when running Facebook ads.

One common mistake most newbies encounter is that they always believe that their advertising content is good, and the problem here is the TARGET. Whenever the ads were not running effectively, many people asked us if the target audiences were too large. However, we have not seen someone asking: “Can you check this article I wrote?” or “Is the picture I took/designed good enough?”

Content is crucial. If the content is not attractive enough, you cannot convince customers to buy albeit targeting the right audience. If customers had to see dozens of ads for the same product as yours, which would they buy it from? The answer is people will buy from which they find the product/service more attractive, cheaper, or with a better picture (people think the quality of the product will be proportional to the quality of the image). Customers will buy either from whom says the right thing or from whom understands them better.

Writing advertising content is difficult. In addition to understanding the product, you must have writing skills to express your idea. You also have to show their problem accurately. If your product is in a competitive field, you have to make creative content to win the audience. To see if you have a content problem, you should create a lot of content and run it with the same audience to check, as it will probably yield some singleable content. Try searching the article “How to write Facebook ad content”, you will find practical instructions to apply.

If you target the wrong audience, you cannot sell. Therefore, your ads need the right target. To target the ideal audience, you need to analyze what interests and behaviors your customers will have in real life leading to their interests and behaviors on Facebook. There are also many types of targets, such as targets are currently in need of your products or services, or those who will need them in the future.

For example, if you want to sell a tour, you know there are two types of people, those who often travel and those who go from time to time. Let’s say you choose an audience that often travels so that you can sell the tour fast. You need to keep asking the question “What do customers usually do when traveling?” For example, if they move from one place to another, Facebook will recognize that they are traveling, and they tend to buy things for travel (clothes, shoes, bags, backpacks/suitcases, making visa cards, etc. If so, they may have liked the relevant pages and Facebook will recognize them as having that interest (clothes, shoes, bags, backpacks/suitcases ..).

Usually, you will analyze their previous behavioral preferences. For example, if people want to buy children’s goods, they must have been married before to follow information for pregnant women, search for guidance on raising children, etc.

According to that guide, you should keep analyzing your product because only you know your audience best.

My recent experience is that increasing the budget is not necessarily effective. In this situation, Facebook ads will focus on finding other objects to run on their own due to budget surplus than trying to optimize to find people with the highest post interaction to reach. Therefore, when you increase the Facebook ad budget by over 50%, the ads may be even worse than the original. Evidence showed that increasing 30-40% of the budget is good enough. If you want to increase the budget by a lot, you need to duplicate the ad group/campaign (by copying the group/campaign or creating a new group/campaign from scratch with the same target customers). After duplicating, you can fix each group to run with different ages so they don’t overlap, but remember to do nothing to the old group because it may lose effectiveness.

After duplicating the ad group, you wonder: the ad will repeat if the age is the same for each group. Advertising does indeed repeat, but repetition is a normal thing. Because it is repeated even in a group, as evidenced by the frequency of sometimes up to 2, 3, 4 and still not reaching all potential audiences.

In our opinion, repetition is a good thing in many cases because people may not notice or have no urgent need to buy right away, but next time they will. Iteration must have advantages to have the definition of remarketing.

Facebook can self-optimize, so you can choose a few more effective groups after duplicating too many ad groups.

You should follow the trend (name and make content according to that trend, and your page will naturally attract a lot of likes. Then you change your page name to your desired name. Another way is that you increase the promotions and mini-games. The mini-game prizes can be achieved under the condition that participants must share and like the page. Or you can build meaningful content for the community and focus on taking care of the page regularly.

Although the question is general, we will understand that you are trying to find out how to test and make the ad effective. There are two crucial things you need to test: the content and the target customer. First, you need to create two or more pieces of content and then run it with the same audience, after then you will know which content is better. We do not recommend you watch it yourself and say the content is good – because the audience reading the content is the customer, not you. They read the content, think the product is good, and then buy. When making/choosing better content, you can use it to test the target customer if you assume many options but don’t know which one to use, for example, you should target a person with interest A or a person with hobby B.

If you remove an ad while it’s still in the campaign, you can rest assured that the ad will stop, and you won’t incur new charges. The system will only charge when the ads is in operation, and the unused budgets will remain the same.

Through the above article, have you found the answer for yourself about increasing your Facebook ad budget more effectively? What time should you run ads to attract customers? What time should you run ads for the best results? Right. If so, why not launch your ad campaign right now?