Facebook always values the safety and privacy of users on its platform. Custom audiences are people who have interacted with a website or page or shown interest in a business’s products and services. Protecting the privacy of your custom audience list is very important. In today’s article, let’s learn about Facebook’s custom audience privacy with Optimal FB Agency. And Facebook takes measures to ensure the safety and protection of this audience’s personal information!
Learn about Facebook Custom Audiences
This powerful and precise targeting tool allows advertisers to focus on potential customers with the highest conversion rate. Instead of targeting ads to users through demographic information: age, gender, …, you can target ads based on data taken from websites and applications. Include audiences interested in your business, such as CRM customer lists, website visitors, app and email subscribers, and more.
Using Facebook custom audiences allows you to target ads to people who have interacted with one of your Facebook posts. Create ads for specific audience segments, such as your customer email list, or upsell existing customers to new products. Custom audiences help make your marketing efforts more effective.
Each ad account can create up to 500 custom audiences. You can refine your audiences by including or excluding individuals based on specific actions they have taken. With custom audiences, you can create lookalike audiences to attract customers who are similar to your current customers. This helps you expand your reach to more targeted customers, maximizing conversions and campaign ROI.
If you want to use Facebook Custom Audiences, you need to create a list of emails and phone numbers and upload it to the Audiences tab in Facebook Ads Manager. It is a list of customers who match certain characteristics and have taken specific actions on your website and app. You can then use that audience in a variety of ways: target messages, exclude from campaigns, or create lookalike audiences. In addition, please see more information about How to create a detailed Facebook custom audience format.
Common Facebook custom audience types
Before learning about Facebook Custom audiences privacy, let’s explore the types of Facebook Custom Audiences:
Website custom audience
With this type of custom audience, you can group website visitors based on their actions, including the pages they have viewed. To create this type of audience, you need to install Facebook Pixel on your website. Facebook Pixel will then help you track user behavior and provide conversion data. Through this, you can create custom audiences to target ads. This is how Facebook retargets visitors with relevant ads.
Custom audiences based on CRM segments
Custom Audiences are made up of people who have engaged with a particular business, such as newsletter subscribers, customers, etc. Their information, including emails and phone numbers, is stored in a CRM or autoresponder. When you download this data as a CSV file and upload it to Facebook, you can easily see how Facebook creates a custom audience using this information.
App activity custom audiences
Creating app activity audiences allows advertisers to target users who are more likely to engage with their app. Using the Facebook SDK to transfer app data, you can refine your ad targeting and create custom audiences. You can use the traffic or conversions objective to increase ad engagement.
Offline activity custom audiences
This type of audience is important for tracking in-store purchases. These data are updated or refreshed every 180 days with recent offline data. If you want to exclude recent shoppers and target new shoppers, you can create an offline activity custom audience. Then build a lookalike audience to reach similar people.
Engagement custom audiences
Allow businesses to target users who have interacted with the brand across Meta tools, apps, and services. These interactions can be targeted based on watching a video, clicking on a Facebook page, or opening a form in a lead generation ad. Through these actions, you can show ads to people who are relevant or familiar with the brand.
Information on Facebook Custom audiences privacy
To protect the privacy of customer lists used for custom audiences, Facebook has implemented a hashing system to enhance the security of data. By using physical and technical safeguards designed to prevent unauthorized access and use within Facebook systems. In addition, the Meta Privacy Principles have established privacy from the outset, including custom audiences. If you have questions about the use of customer information for custom audiences and compliance with specific laws, advertisers should review the custom audience terms. By accessing the link: https://en-gb.facebook.com/legal/terms/customaudience?ref=fbb_blog
With custom audiences, privacy is understood as the ability to control personal information on this social network. Facebook is committed to providing custom audiences with flexible tools and settings to manage privacy as desired. In this way, users in custom audiences can decide who can see their personal information or contact them, and how to share information on the Facebook platform.
One of the measures that Facebook takes to protect the privacy of custom audiences is to update and provide clear information about how personal information is collected, used, and shared. The platform always strives to help custom audiences understand their privacy and make smart information-sharing decisions.
In addition, Facebook also continuously improves its privacy tools and settings to meet the growing needs of custom audiences. By listening to feedback from users and constantly updating new features to help them have the safest and most comfortable experience. In addition, Facebook also focuses on complying with regulations and laws on user privacy in each area of operation. All are aimed at creating a safe, transparent, and trustworthy network environment.
Understanding the Facebook Custom audiences privacy is important to ensure that your advertising campaigns are effective. By understanding the wants and needs within, advertisers can tailor their messaging and content to their target audience, increasing their business performance.
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Frequently asked questions
For privacy reasons, a Facebook Custom Audience must be at least 100 people and must be from the same country. This is to prevent advertisers from collecting the internet usage behavior of any particular individual. There is no limit to the number of people you can include in a custom audience, but you can upload 10,000 at a time. If you have a large number of people on your list, your list may be segmented in some way.
Yes. Custom audiences are automatically updated based on data pulled from your website based on the rules you specify. For example, if you set a rule to include visitors from the last 30 days, the rule will automatically add them. You can manage this data manually or use a tool that automatically syncs CRM or email data.
