In recent years, TikTok has become a powerful marketing tool for all businesses. Thanks to its many unique features, businesses have various ways to promote products and services and reach target customers on this social media platform. Particularly, TikTok’s advertising feature greatly supports businesses in achieving their business goals. However, the question arises: ‘Do you have to pay to advertise on TikTok?’ To get the answer to this question, follow the article below by Optimal FB Agency!
An overview of TikTok social network
TikTok is a video-based social network launched in 2017, originating from China with the purpose of entertainment. This platform provides a space for users to freely create short videos with diverse content ranging from 15 to 60 seconds. It also allows users to share stories, useful content, and connect with the community.
With the support of AI, TikTok offers unique and relaxing entertainment moments. This social network opens a unique entertainment world, providing new experiences that no other social platform can match. With its simple and quick usage, TikTok allows users to create unique music videos. At the same time, it encourages creativity in all circumstances, allowing users to showcase their talents.
Not only that, TikTok is also a place to introduce diverse cultural identities from many countries. It is an opportunity to learn about activities, festivals, and traditional crafts. This platform helps users connect with friends globally, allowing them to gain knowledge and useful skills.
TikTok also serves as a playground for content creators to express themselves, build personal brands, and open up business opportunities to earn income. Nowadays, many businesses choose TikTok as a channel for brand advertising, online sales, or product promotion to expand their reach and increase sales. In addition, please see more information about: What is customer insight in marketing? How important is it?
Do you have to pay to advertise on TikTok?
While TikTok’s unique effects, background music, etc., allow you to create standout videos, TikTok’s advertising tool allows your video to reach more people. The in-app advertising feature, introduced in 2021, helps users quickly boost content and turn regular videos into ads with just a few clicks. This increases views, traffic to your TikTok channel, and the number of followers and messages on TikTok.
To advertise on TikTok, you need to pay a fee for the ad to be displayed in users’ feeds, seamlessly integrated with the app’s short video format. Ads appear in various forms, including in-feed videos, branded hashtag challenges, or sponsored effects. When using the advertising feature, you can track various campaign metrics, including video views, engagement, traffic, etc.
With a large user base and unique integrated features, TikTok advertising is a great way to expand your reach on TikTok. It’s widely used by businesses to reach young people, especially in sectors like media, fashion, beauty, etc. You can customize ads according to your budget, timeline, and target audience to increase the likelihood that your ad will be shown to the right people.
Brands running ads on TikTok can target audiences based on criteria like demographics, interests, and behavior. This ensures that their ads reach the right TikTok users. TikTok ads can help increase brand visibility and reach a larger audience. Furthermore, the ads promote interaction with the ever-growing number of users, boosting brand recognition and increasing sales.
TikTok advertising campaigns are only available for public videos, and you must use original or commercially usable sounds. When advertising a video with music, you need to edit the video outside TikTok to include the song before posting. Advertising is a tool that helps your video attract more views and interaction, so you need to ensure your video is truly engaging and suitable for your target audience’s needs.
How to run video ads on TikTok?
Now that you’ve got the answer to ‘Do you have to pay to advertise on TikTok?’ let’s explore how to run an advertising campaign on TikTok. To run ads on TikTok, you need to access the promote feature from Creator Tools, TikTok video, or TikTok Business Suite. The simplest way is to access the advertising tool from a TikTok video. First, you need to choose the TikTok video you want to promote, and it’s best to select an engaging, high-performing video to increase the chances of trending and achieving the best results.
Next, tap the flame icon to select Promote. TikTok will then provide you with suitable ad objectives, such as more video views, more website traffic, more followers, or more profile views. Now choose the target audience you want to reach by selecting the circle next to the audience category you want to target, then click Next. You can choose an automatic or customized audience to precisely target the desired audience.
After that, set your budget and ad schedule by selecting either a daily or lifetime budget. If you choose a lifetime budget, you’ll need to select a start and end date. If you choose a daily budget, select the amount you want to spend each day. TikTok will provide you with a total spending estimate and the estimated number of views you’ll receive. If you’re using Android, you can pay directly by credit card. But if you’re using iOS, you’ll need to buy TikTok Coins first.
TikTok advertising costs?
When using TikTok’s advertising feature, you can set your budget and allocate it over a specific period. The minimum daily budget for TikTok ads is $3, while the maximum daily limit is $1,000. Once you’ve set your budget and ad schedule, TikTok will provide an estimated range of video views. Based on the budget and campaign objectives, you can create a suitable TikTok advertising campaign. TikTok ad costs depend on several factors, including:
- Ad format: With different ad formats like in-feed ads, brand takeovers, and branded hashtag challenges, each format has distinct characteristics and costs, depending on their placement and visibility.
- Targeting: The more specific your target audience, the higher the cost of reaching them. However, if targeting is well-matched with the ad’s audience, costs will be optimized.
- Bidding strategy: TikTok uses a bidding system where advertisers bid against each other to place ads. Strategies like cost per click (CPC) or cost per thousand impressions (CPM) can affect the total ad cost.
- Competition: The level of competition in your industry or target audience segment can affect ad costs. If multiple advertisers target the same audience, costs may rise.
Through this article, you’ve received a detailed answer to the question: ‘Do you have to pay to advertise on TikTok?’ When using TikTok’s promote feature, you’ll need to pay a fee for ads to be shown to your target audience. However, you can optimize factors like titles, content, descriptions, and hashtags to minimize advertising costs.
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FAQ
Yes, you can run TikTok ads targeting countries globally with an Agency account. However, advertisers need to be mindful of local regulations and cultural and language differences when running campaigns in different markets.
The ideal length depends on the type of ad you use and your campaign goals. However, shorter ads tend to perform better. In-feed ads can be up to 60 seconds long, but keeping them between 15-30 seconds is recommended for better user engagement.
