Limiting account spending is set to control costs and ensure you don’t spend more on advertising than you intend to. So what should you do when account spending limit reached? Follow the article below from Optimal FB Agency now!
What to do when your Facebook Ads account spending limit reached?
Setting spending limits for your account helps control the expense of the ad campaigns within the desired budget. When setting spending limits for your account, you can track the amount you’ve spent against the limit in the Payment Settings of Business Manager.
Although the spending limit of the account does not affect the distribution or performance of the ads, whenever the account spending limit reached, the ads will temporarily pause, stop spending.
Then, you will receive a notification about the ad pause, but the ads will still be listed as active in the Meta Ads Manager. This status means that the ads will not be distributed, and there will be no impressions or reach. This has a significant impact on business operations.
If you want your ads to resume running, you can increase your account’s spending limit, remove the account spending limit, or reset the spending amount according to the account spending limit. Hence, how to do this, continue reading below.
What to do when your account spending limit reached?
How to increase Facebook ads account spending limit?
After setting the spending limit for your account, you can change that limit in the Payment Settings. To change the spending limit of your account, you need to ensure you have admin rights to the Facebook Ads account.
Navigate to Business Manager and select Advertising Account Settings in the left menu, then go to Payment Settings.
In the Account Spending Limit section, click on the three-dot icon. Next, click on Change, then enter a new spending limit higher than the current one. Now click Save and then Done to confirm the new spending limit for your account.
After about 15 minutes, the spending limit of your Facebook ads account will be updated. Immediately, the ads will start running again. The amount you’ve spent within your limit will be applied to your new spending limit.
How to remove Facebook ads account spending limit?
When the account spending limit reached, the ads will pause, and spending will stop. To continue advertising immediately, you can remove the spending limit for your account. Before doing this, you must be an admin of the advertising account.
Go to Payment Settings in Business Manager. In the Account Spending Limit section, click on the three-dot icon. Then click on Remove, and the spending limit for the account will be removed after about 15 minutes. At this point, your ads will start running again.
How to reset Facebook ads account spending amount?
To continue advertising after the account spending limit reached, besides increasing or removing the spending limit, you can reset the amount spent according to the limit. In this case, you will start spending within the limit of $0 while keeping the account’s spending limit unchanged. To do this, you also need to ensure you are an ad account administrator.
Access Business Manager and go to Payment Settings. In the Account Spending Limit section, click on the three-dot icon, then click on Reset.
After about 15 minutes, the amount spent within the spending limit of your account will be reset to $0. Immediately, your ads will start running again. You can set up automatic resetting of your account’s spending limit on the first day of each month, in addition to manually resetting the spending limit for the lifetime of the account.
Notes when changing the spending limit
You should note the following issues to increase the spending limit, keep advertising running, and achieve the best results:
If you encounter error notifications when changing the spending limit too many times, try changing the spending limit of the Facebook Ads account after about 1 hour.
If the amount you’ve spent is $0 USD according to the spending limit, you cannot reset the spent amount.
To successfully increase the spending limit, you must adhere to Facebook’s policies. Before allowing you to spend more daily, Facebook will review whether your profile complies with advertising policies to prevent fraud.
Make sure your profile has no ad rejections or Facebook Ads account restrictions within the last 30 days. Also, maintain a good payment history with no failed payments, and always pay in full and on time to Facebook. Then Facebook will automatically increase your spending limit.
Additionally, to increase the spending limit faster, you can complete the Business Verification process on Facebook. After verification, you can spend more on your ads campaigns. However, you must comply with Facebook’s policies to avoid limit reductions.
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Now you know what to do when account spending limit reached. We hope the article above will help you successfully deploy Facebook Ads campaigns and achieve high efficiency.
Contact Info
Information about “Account spending limit reached” hopes to provide you with additional necessary knowledge. At optimal FB, there is a team of highly qualified and experienced staff and experts who will provide facebook add account as well as support when you run Facebook ads. Contact us via phone number: +84 564 104 104.
Although the spending limit of the account does not affect ad distribution or effectiveness, when the account spending limit reached the ads will pause, and spending will stop.
You will receive a notification upon reaching the limit. However, your ads will still be shown as “Active” in the Ads Manager. Nevertheless, the ads will not be distributed, there will be no impressions, interactions,… To resume ads, you need to change, reset, or remove the spending limit for the Facebook account. Immediately, all active ads will continue running.
While the payment threshold indicates the frequency and time when advertisers are charged by Facebook for ads, the spending limit of the ads account is a lifelong adjustable limit for the amount the account can spend on all ads campaigns. This relates to budget issues and the total amount spent on Facebook Ads campaigns.
