Facebook is the largest social media platform today that businesses exploit to promote products, and services and reach target customers. However, not everyone knows how to create and run advertising campaigns on Facebook to increase brand awareness and boost sales. In today’s article, Optimal FB Agency will guide you on how to create Facebook campaign step by step for beginners. Please refer to it now!
What is Facebook advertising?
It is an online advertising service provided by Facebook that allows individuals and businesses to create advertising campaigns targeting specific target audiences. Ads will appear on Facebook, Instagram, and Facebook’s partner network. To advertise products, services, or brands on Facebook, businesses need to pay a fee to display the ad in specified locations.
By creating campaigns and targeting users based on location, demographics, and personal profiles. By paying per click or impression, you will reach people who are interested in the products and services you provide. When the target customers see the ad, they will click to learn more about the product, or service, or make a purchase. Facebook Ads offers many precise targeting options while providing many tools to track and analyze campaign performance and allow advertisers to flexibly adjust their strategies. Moreover, the platform has many different ad formats: video, image, collection, and carousel, … This allows advertisers to have many choices about the right type of ad to attract the attention of target customers, and increase conversion rates. In addition, please see more information about: How to change lifetime budget to daily budget on Facebook?
Benefits of running Facebook ads
By creating a step-by-step Facebook campaign, businesses can reach the right target audience, increase brand awareness and boost sales. The benefits that Facebook advertising brings to businesses are as follows:
Reach the right target audience
Facebook has a large number of users, so if you run ads on this platform, businesses can reach many target audiences. Not only is the reach wide, but businesses can also accurately identify their target audience. The use of advertising targeting options such as demographics, behavior, interests, geographic location, etc., helps ensure that ads are displayed to the right target audience, increasing the conversion rate to orders and optimizing costs.
High interactivity and connectivity
With a strong viral effect and a large number of users, if only one person interacts with the ad on your Fanpage, that information will be displayed on their friends’ Newsfeed. At that time, your ad will attract more attention and interest as well as be displayed to more target audiences. Through advertising, businesses can collect opinions and feedback from customers to answer questions and meet their needs right on the Fanpage.
Low cost, high efficiency
While traditional advertising methods require high costs and short display times. For Facebook advertising, you only need to spend a budget of a few dozen dollars to reach millions of potential customers easily. Moreover, Facebook advertising charges in 2 forms: by click and by impression. This means that you only pay for each time the ad is displayed or someone clicks on the ad.
With precise targeting options and Facebook’s smart algorithm, ads are displayed to the right audience. Thereby helping to improve the effectiveness of advertising campaigns, increase conversion rates, and optimize costs. Based on collected customer data, businesses can implement remarketing campaigns to target and connect with people who need products and services. Encourage and motivate them to return to the website or Fanpage to purchase or pay. This helps to maximize Facebook advertising performance and save costs effectively.
Fast results
Unlike traditional advertising, Facebook advertising is effective immediately. Advertisers can reach thousands of people immediately after setting up the ad. At the same time, advertising helps promote interactions, increase traffic, and convert quickly.
High flexibility
You can easily adjust the advertising campaign after creating a Facebook Ads campaign. On the other hand, you can run one or more ads at the same time and can choose or adjust the display format, audience, and cost to suit each strategy and stage. For Facebook ads, you can be proactive about the time of displaying ads to reach the most target audience with the scheduling feature.
Easy to measure and adjust
Be assured that your ads will be distributed reasonably by Facebook. At the same time, this platform also provides features and tools to help you track and measure the effectiveness of your advertising campaign. You can easily grasp where your ads appear, when, and how many people click,… Based on understanding the performance of the campaign through reports, you will have appropriate campaign adjustments.
Instructions on how to create a Facebook campaign step by step
To create an advertising campaign on Facebook, you need to fully prepare the materials: advertising account, Fanpage, and Visa/Mastercard card. For conversion advertising, you need to create a landing page and create and attach Pixel code to the website. Then, follow the steps to create a Facebook Ads campaign as follows:
Create an account on Facebook Ads Manager
If you want to use Ads Manager, you need to create a business page on Facebook Business if you have not created one yet. Once you have an account, you can create an account by clicking on Business Manager, then selecting Create Account, then selecting Go to Ads Manager when the account is activated. On the Ads Account Settings page, you will confirm your information, set up your payment method, and save your changes. Now you can use Ads Manager to create a campaign.
Create a new campaign
When you log in to Ads Manager, you will see a performance dashboard that reflects your campaigns, ad sets, and the results they generate for your Facebook page. To create a new campaign, in the Campaigns section, click the blue Create button, then name your new ad campaign.
Choose an advertising objective
After creating and naming your campaign, you need to choose an objective. This helps Facebook know what results you want when creating a campaign to distribute ads to the right audience and achieve the set goals. Some common goals you can choose for your ad campaign: increase brand awareness, sales, traffic, engagement, etc.
Choose your target audience
The next step in how to create a Facebook campaign step by step is to define your target audience. You can do this for each ad group in the same Facebook Ads campaign. When you first start running ads, you should experiment with targeting options to find the most suitable audience. Based on the chosen goal, you need to define the appropriate audience group based on factors such as demographics, behavior, interests, etc. Or you can target a custom audience of people on Facebook who have a business contact database.
Set your budget and schedule for running ads
You have 2 options for setting a daily or lifetime budget for Facebook ads. A daily budget is recommended when you want your ads to run continuously throughout the day. As for the lifetime budget, you will need to choose the start and end time for the ad. The advertising cost will be calculated by Facebook based on the time of setting up the ad. It does not have a specific number but will depend on the reach, bidding strategy, and advertising model. Based on the set budget, you should choose the appropriate bid and ad delivery type (standard or accelerated).
Create an ad
In this step, you can choose to advertise with an existing post on the Fanpage or create a new ad. When you choose to create an ad based on the original goal, Facebook will display advertising options that match the goal. Each type of ad: image, video, carousel, or collection will have different design principles that you need to follow. In addition, do not forget to add a title, description, call to action, etc. After choosing the appropriate ad type, Ads Manager will ask you to determine how you want to display the ad.
Tracking metrics and reporting ad performance
Once your ads are running, you need to make sure you monitor their performance regularly. You can view the results in Facebook Ads Manager and marketing software. In Ads Manager, you can find metrics data used to measure the success of your advertising efforts.
To create a performance report, go to Analytics and Reporting in the main menu, then select Ads Reporting, then select Create Custom Report. Select and open the saved report, then select the Save As option next to the save icon. Now name the report and check the Schedule Email option. Then follow the prompts to go through the editing process and confirm your report options.
Through the guide on how to create Facebook campaign step by step that we have shared above, we hope that you can learn more useful knowledge. From there, apply it to create the most successful and effective advertising campaign.
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Frequently asked questions
You can create multiple ad groups in a Facebook Ads campaign. However, for ease of management, you should have 3-5 ad groups for each Facebook advertising campaign. You can have up to 50 ads in each ad group.
The easiest way to run multiple ads on Facebook is to create separate ad sets within a single campaign. This allows you to target different audiences and test different ads against each other.
