Besides Facebook, TikTok is among the most popular social networks favored by young people today. The platform has developed a Livestream feature that allows celebrities to interact with fans and is utilized by businesses for commercial activities. TikTok Live is a great way to reach and engage with target customers, driving sales. You need to know how to pin products on TikTok live to attract customer attention and increase traffic to your sales page. This article from Optimal FB Agency will provide you with useful information on this topic!
What is pinning products on TikTok Live?
The TikTok Live feature is no longer unfamiliar to many users as it allows them to capture attention and interact with many viewers. This tool is used by influencers, KOL/KOC to connect and strengthen engagement with followers while enhancing their influence in the community.
Nowadays, this feature is used by individuals and businesses to promote products, services, and sales. Unlike Facebook, to activate the TikTok Live feature, a TikTok account must meet certain requirements: the participant must be at least 16 years old and have at least 1,000 followers. Furthermore, the user’s TikTok account must be linked to TikTok Shop.
During live-selling sessions, sellers often try to pin products on TikTok live to draw attention and increase audience interaction. The product pinning feature on TikTok Live allows sellers to display featured products while streaming live.
When a product is pinned, its icon appears in the lower right corner of the screen. If viewers click on this icon, they will be redirected to the product page in the TikTok Shop. Pinning products on TikTok Live is an effective method to boost sales and increase traffic to the shop. By pinning products, customers can easily find and purchase products. In addition, please see more information about: What is daily budget in Facebook ads?
The importance of pinning products on TikTok live
During a live-selling session on TikTok, in addition to preparing quality content and honing skills, you need to know how to pin the standout products from your store in the Live session. This way, you can gain the following benefits:
Limit Product Information Loss
In a promotional and selling Live session on TikTok, many products are introduced and sold. If the seller does not pin the product right in the Live session, it is easy to lose product information due to too many interactions. To prevent this, pin the product so users can easily view and find products they wish to buy. When viewers fully grasp detailed product information (price, utility, promotional policies, etc.), it encourages those interested to act, increasing the likelihood of transactions being carried out quickly.
Interact with Customers
By pinning a product on TikTok Live, you can attract attention and enhance interaction with customers about that product. When pinning a product, sellers can easily respond and answer customer inquiries. At the same time, they can quickly and in detail provide information about the product or special promotions. Through this, businesses can build good relationships with target customers, increasing the likelihood of sales.
Increase Traffic to TikTok Shop
Not only does it enhance customer interaction, but pinning a product on TikTok Live will also increase traffic to the business’s online store. When viewers click on the pinned product icon on TikTok Live, they are redirected to the product page on TikTok Shop. This not only increases traffic to the product page but also attracts more target customers.
Boost Sales
Customers can more easily search for and purchase products when sellers pin products on TikTok Live. This contributes to a higher conversion rate and speeds up the purchasing process, helping to increase sales and maximize profits.
Detailed guide on how to pin products on TikTok live
You can easily and quickly pin products on TikTok Live using a computer or phone. However, you need to ensure your personal TikTok account is linked to the TikTok Shop account. Also, make sure you have created a store and uploaded products on the TikTok Shop. If you do not know how to link TikTok Shop with a personal TikTok account, refer to the following guide:
How to Link TikTok Shop with a Personal TikTok Account?
Access the TikTok Shop website and log into the TikTok Shop account. On the TikTok Seller homepage, select “My Account” in the top left corner of the screen. In the drop-down menu, select “Linked Accounts.” In the top right corner of the screen, select “Link a New TikTok Account.”
Here, choose the account type as Marketing Account. In the TikTok Account section, enter your personal TikTok account ID, then click Next. Now, review the account information, click Send Invitation, and select OK. At this point, log into the linked personal TikTok account, click on the Mailbox, then select the Monetization notification. Choose the TikTok Shop linking notification and confirm by Accepting the request. This way, the TikTok Shop account has been linked to the personal TikTok account.
After linking, do the following steps to pin products on TikTok Live using a computer or phone:
On the Phone
Open the TikTok app on your phone, log into your account, and select the (+) icon. Next, choose the Live option and then select Product in the middle of the screen. Then click Add Product, select the product in the Store you want to pin, and click Add. Finally, enter the title and click Start Live. Once the live-selling session begins, the product you pinned will be displayed.
On the Computer
Visit the official TikTok Seller website at https://seller-vn.tiktok.com/ and log into your TikTok Shop account. Now, go to the LIVE Dashboard or select Manage Streaming at the top of the screen. When the TikTok Shop Streamer page appears, select Add New Product. Products in the live session will appear; simply select the product you want to pin. Then click Pin to Live Broadcast.
Besides the two methods shared above, you can use automatic product pinning tools. With this method, products will automatically be pinned in the Live session and switch continuously depending on the time you set. However, you need to add all products to the cart and add them before going live, as usual, and set the product switching time.
Some Notes When Pinning Products on TikTok
When pinning products on TikTok live, note the following:
If you pin a product during the Live session on TikTok, you should only talk about that product throughout the Live session. Ensure the product title is short, and easy to understand, with a 30-character limit. You can only add a maximum of 10 products, and at any time, you can only pin one product. Furthermore, you need to showcase the pinned product on TikTok Live during that time.
Use high-quality images and videos to introduce pinned products in the Live session. This will help attract the audience’s attention and enhance sales potential.
Throughout the livestream, actively interact with the audience. Answer audience questions, share product information, and create special promotions to capture viewer interest.
Provide detailed information when introducing pinned or unpinned products in the Live session, including price, features, and benefits. This helps the audience understand your product better and increases the likelihood of purchase.
Additionally, you can use seeding software to increase views and comments to draw audience attention.
Now, pinning products in a TikTok livestream is not too difficult if you apply the guide on how to pin products on TikTok live shared above. Hopefully, you can successfully apply it to enhance interaction and drive sales.
Contact Info
Information about “How to pin products on TikTok live?” hopes to provide you with additional necessary knowledge. At Rent FB, there is a team of highly qualified and experienced staff and experts who will provide facebook ads crypto and support when you run Facebook ads. Contact us via phone number: +84 8 3405 5222.
FAQ
If you want to enhance the effectiveness of pinning products on TikTok Live, increase interaction with viewers. This can be done by answering questions and providing useful information and content. Also, use TikTok’s unique features, including effects, background music, or filters. Combine these with relevant descriptions and hashtags to increase reach and customer interest in the video.
Currently, TikTok does not support pinning comments during live broadcasts. However, content creators can select and pin questions on the screen to make them stand out and facilitate discussion. This effectively draws audience attention to specific interactions. To pin comments on TikTok Live, enable the Q&A feature, and select the pin icon next to the question you want to pin. Alternatively, select Interact, then choose Q&A, click Suggest, and select the comment you want to pin.
