Use Instagram Reels to share exciting moments and connect with the community. Since its launch, Instagram Reels have been used by creators and brands to attract attention and expand their reach to various target audiences. Follow this article by Optimal FB Agency to know if can you boost Reels on Instagram with music.
What is Instagram Reel?
Instagram Reels are short videos displayed vertically or horizontally with a 9:16 aspect ratio. They range from 15 to 90 seconds and can be shared as Stories, posts, or featured on the dedicated Reels tab on your profile. You can find posted Reels on your homepage and Explore tab.
For users, Instagram Reels is used to share interesting content and connect with the community. Some creators on Instagram can earn money from the content they share. For businesses, Reels are used to showcase products and promote brands to a wide range of target audiences.
Why should you boost Reels on Instagram?
If you want the answer to the question, “Can you boost Instagram Reels with music?” you should understand the reasons to boost Reels on Instagram.
As a business, you can enhance Reels on Instagram to reach more target audiences. Instagram offers various ad types to promote Reels. In fact, you can use Instagram Reels ads to reach even more people with your content.
To boost Reels on Instagram, access Ads Manager and create an ad campaign. Choose to promote an existing Reel or create a new one. After selecting the Reel, you can choose your target audience and set a budget for your ad. The benefits businesses receive when boosting Reels on Instagram include:
Showcasing brand personality
Instagram Reels is one of the ways brands can create engaging and creative content to attract their target audience on this platform. Reels allow brands to visually and uniquely showcase their products and services. It’s an excellent method for businesses to reach new target audiences and increase engagement.
Connecting with target audience
If a business can create visually appealing, attractive content, it can potentially reach thousands of viewers. Moreover, businesses use Reels to build relationships with followers and increase their audience. With simple steps, businesses can create short videos promoting their products, services, or brand without spending much time and resources.
Increasing visibility for content
By boosting Instagram Reels ads, you can ensure that more people can access your content. This helps expand the reach of your content and attracts more interest in your brand. Additionally, enhancing Reels ads helps businesses attract new audiences and increase followers.
Cost optimization
Compared to other promotional methods, Instagram Reels ads have low competition and high success rates. This allows businesses to promote their product and service content while reaching target customers at the lowest cost. This helps increase conversion rates, optimize costs, and boost sales and profits.
Can you boost Reels on Instagram with music?
If you create a Reel using copyrighted music, you will not be able to promote that Reel on Instagram. However, you can still boost Reels on Instagram with your own music or non-copyrighted audio.
If you’ve uploaded your own music to Instagram, you can select and use that music through Instagram’s music library. To automatically add your music to a Reel, access the Instagram app, log into your account, open the Instagram camera, and select Reels. Next, click on the music note icon, search for your music, and add it to the Reel.
For music that is not yet available, you can distribute it on Instagram and other major platforms like Spotify, TikTok, and Apple Music. After creating and uploading the Reel, make sure to share it on your main feed either as a standalone post or in the Reels section. This ensures that the Reel attracts as much attention and engagement as possible.
Currently, Instagram allows users to replace music in Reels by clicking on the Reel they created with licensed music and selecting Boost Reel. A pop-up window will appear, allowing you to choose a new sound to enhance the Reel. The option to select new music lets you pick a different sound from Meta’s Audio Library.
How to boost Reels on Instagram?
After understanding whether you can boost Reels on Instagram with music, now you should learn how to enhance Reels on Instagram. To advertise a Reel on Instagram, you need to meet certain requirements: the video must be shorter than 60 seconds, in vertical format, without copyrighted music or audio, not shared on Facebook,…. Once these criteria are met, you can begin boosting Reels on Instagram as follows:
Access your Instagram profile
To boost a Reel on Instagram, go to your Instagram profile to view all previously published Reels. Your Reels can be on your main feed if you chose to share them there or in the Reels tab.
Select the Reel you want to boost
In the Reels tab of your Instagram profile, click on the Reel you want to boost. In the bottom right corner of the Reel, click on the three dots to open the Reel settings, and tap the blue Boost Reel button. If you are viewing the Reel in your feed, you will see the Boost button right below it; click on it.
Set a goal
At this step, choose the goal for your promoted Instagram Reels content. Common advertising goals include increasing website traffic, profile visits, gaining more messages,… Select an advertising goal that aligns with your business objectives.
Choose your target audience
Next, decide who you want to view your Reel. When choosing the target audience, you can let Instagram select automatically or create your custom audience and click Continue. If you opt to create your audience, build the target group based on factors such as interests, behaviors, age, gender,…
Set your budget and schedule
After selecting the appropriate target audience, set your budget and ad schedule. Depending on your business resources, set a suitable budget. The chosen budget will determine the ad schedule.
Publish your reels ad
Complete the setup of your Instagram Reels ad, then click Next and select Boost Reel to submit your Reel for review. Your boosted Reel must be reviewed to ensure it complies with Instagram’s ad policies. You will receive a notification in your activity feed after submitting the ad for review.
This article has provided an answer to the question, “Can you boost Reels on Instagram with music?” Hopefully, it will help you effectively implement your Instagram Reels advertising campaign.
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FAQ
Running Instagram Reels ads will incur certain costs. The cost can vary depending on the type of ad campaign you run and the scale of the target audience. However, you can set a maximum budget for your ads to ensure the campaign does not exceed your budget.
Instagram provides various insights to help you track the success of your boosted Reels ads. These insights include reach, impressions, video views, engagement,… Based on this information, you can evaluate the performance of your ads and optimize your campaign accordingly for better efficiency and effectiveness.
