With its popularity and large number of users, Instagram has become an indispensable part of the marketing strategy of many businesses. This marketing channel is used to promote products, brands and reach target customers to help boost sales. In the article below, Optimal Fb Agency will share free applications for effective Instagram marketing with you.
What is Instagram Marketing?
This is a form of marketing and advertising on the social network platform Instagram. This marketing strategy focuses on harnessing the power of Instagram to reach your target audience. At the same time, promote products and services to improve brand awareness, create customer loyalty, and increase sales.
When conducting marketing activities on Instagram, businesses need to build a specific marketing strategy, create content, and maintain interaction with the target audience. To achieve the goal of building a brand, attracting target customers and increasing interaction, when implementing marketing on Instagram, you need to take advantage of the following features: photos, videos, Stories,…In addition, please see more information about
Benefits of Instagram Marketing
By using the free app for Instagram marketing and having the right Instagram marketing strategy, businesses will receive the following benefits:
Enhance brand recognition
Instagram is a popular social network where users can create and share attractive images and videos. In particular, businesses can promote products and services in unique and vivid ways. If that content matches what target customers are looking for, businesses can increase product and brand awareness.
By sharing images and videos related to the business’s brand and message. This helps create a deep impression in the minds of customers, increases brand awareness of the business as well as helps the business stand out from competitors.
Increase interactions and build relationships with customers
Not only is it a platform to share attractive content but Instagram also possesses unique features: like, comment, share, direct messaging,… Thanks to that, businesses can interact directly with customers, answer all questions, and build good relationships. This helps build trust and increase interaction and connection with customers.
Build community and expand reach
When sharing quality and relevant content with high interactivity, businesses encourage customers to follow and share. They can create a viral effect and help their brand become more known. At the same time, Instagram allows businesses to build a community of followers with similar interests. Thanks to that, your brand can reach a large number of target customers who need products and services.
Increase business performance and sales
Through the use of Instagram advertising tools, businesses can promote products and services and reach the right customers. Besides, it helps increase brand recognition and motivate customers to take conversion action. Instagram offers many analytics tools to help businesses track and measure campaign effectiveness. Based on the data obtained, businesses can adjust campaigns to maximize business results and increase sales.
The best free apps for Instagram marketing
Instagram marketing is becoming more and more popular. To help this process go smoothly and your Instagram marketing campaign achieves the best results, you can use the following tools:
Awario
It is known as a social media management tool that helps identify relevant keywords on social platforms including Instagram. If you want to search for specific brand and product keywords on Instagram, set up alerts and uncheck other media platforms. You’ll then see options with and without hashtags as well as connecting to multiple Instagram accounts.
The tool also helps users identify factors that need attention by sorting options based on the number of followers of the accounts in question. Awario can also show you a list of Instagram influencers related to your brand. Also, generate reports on the analysis of mention from the dashboard. This app offers a 2-week free trial.
Buffer
This app allows users to schedule posts on all social networks including Instagram from the dashboard. You just need to select the post you want to post at the same time and Buffer will handle the rest. Like any social platform, Instagram does not allow users to use third-party tools to post.
So, once you schedule a post on Buffer, the app will send reminders about when to post on Instagram based on the date and time selected. The application will then redirect you to your Instagram account. Here you can review scheduled posts, use filters, and post.
Buffer is a really useful tool for making sure you post at the right times and manage your content strategy across multiple platforms from one easier place.
Simply Measured
This social media analytics tool provides statistics and details on the number of posts, analysis of post types, total interactions per post, overall performance,… on Instagram accounts. Simply Measured helps identify the keywords mentioned in comments, the best performing filters, the location of the best performing posts, and the right time to engage with your target audience. The Instagram marketing application provides marketers with a comprehensive view of advertising effectiveness. Based on performance evaluation, advertisers can determine what works and what needs improvement.
Crowdfire
Is one of the tools to help increase the number of followers on Instagram. The free tool offers a full range of features to help you achieve this goal. It is available for both desktop and mobile versions. With Crowdfire, you can easily manage your followers and the people you follow.
Automatically unfollow people who don’t follow your Instagram account. Copy followers from another account or view your fan list. Crowdfire also helps you see your new followers and those who unfollowed you.
Furthermore, this tool also helps you expand your audience by allowing mass tracking of your competitors’ followers. Besides, creating an impression on Instagram helps improve the effectiveness of marketing strategies and promote interaction. Free users can add an Instagram account.
Instagram Insights
Provides all the statistics marketers need to ensure all Instagram efforts are on track and reaching the right target audience, generating the desired results. It allows marketers to see when their audience is active on Instagram and which posts are most viewed and compared to other posts.
This app is a useful choice when you don’t have much time to try out additional tools and aren’t sure that Instagram is the right solution for your marketing strategy. This free tool only applies to business accounts and in-app use, not on desktops.
As soon as you set up a business Instagram account, you get access to free analytics tools. The app will show total post impressions, reach, profile views, website clicks. Furthermore, you can also gain a better understanding of your target audience with Instagram Insights. Additionally, you can see the time of day your online followers visit.
Audience Insights
Both Facebook and Instagram use one interface to manage their ads. If you want to start advertising on Instagram, you need to learn about Audience Insights and how to use this tool. Take advantage of advanced segmentation features to direct your ad content to the right audience. Once your ads are up and running, you can use this tool to track how well your selected item audiences are performing.
With free apps for marketing on Instagram, you can learn many interesting things. Apply these tools to your business’s marketing activities on Instagram to help improve efficiency and maximize effectiveness.
Contact Info
We provide services dropship facebook nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 8 3405 5222 for detailed advice.
FAQ
Instagram marketing tools can have a powerful impact on campaign performance, streamlining the process and providing valuable data that can significantly improve efficiency. Depending on your needs, goals, and audience, choose the appropriate marketing tool. You can combine tools to achieve the best results for your marketing campaign. While tools can help your Instagram marketing campaigns, you should brush up on your marketing knowledge and skills.
To achieve the best results with Instagram marketing activities, you need to have the right strategy in addition to using support tools. By researching competitors, determining business goals and audiences. Create an attractive business profile, share quality and relevant content, and create a content plan. Track, measure, manage and optimize campaigns.
