How to change currency in Instagram ads?

When beginning to run ads, it’s not uncommon to encounter unforeseen issues, such as wanting to change the currency in Instagram ads. If you’re in this situation and unsure how to proceed, you should follow this article by Optimal FB.

Default currency in Instagram ads

Running Instagram ad campaign inevitably incurs costs. This is an unavoidable factor for any ad account on the platform. To maintain and continually optimize the campaign, businesses often need to make regular monthly payments. This payment process requires selecting an appropriate currency for transactions.

According to current policies, most Instagram ad accounts use USD by default. This makes payments more convenient and straightforward, as USD is widely accepted and easier to manage for international ad expenses. Selecting the right currency is crucial, especially when running ad campaigns in a specific country. Using the local currency helps you save on conversion costs and minimize risks. For instance, if you are advertising in Vietnam, using VND can help you avoid unnecessary costs associated with converting USD to VND.

However, if you need to advertise in multiple countries, using USD might be a more reasonable option to simplify management and reduce conversion fees. It is important to consider and make a decision that aligns with your advertising strategy and business needs for convenience in payment and cost management on Instagram.

How to change currency in Instagram ads?

Changing the currency in Instagram ads is an important process to ensure accurate payments and cost management. Choosing the right currency for the country or region you are advertising in not only helps save on conversion costs but also enhances the efficiency of your ad campaign. To change the currency in Instagram ads, you can follows this below instruction:

For Instagram ad accounts without a Credit Card added

If you already have an Instagram ad account but have not added a Credit Card and want to change the currency, you can follow these steps:

• Step 1: Access the Instagram ad account you want to change.
• Step 2: select the Fanpage you manage.
• Step 3: In any post, click “Boost Post” at the bottom.
• Step 4: Wait a few seconds for the template to display.
• Step 5: If the current currency is not USD, select “Currency” to switch to USD.
• Step 6: Add a Credit Card to the account to complete the process.

This allows you to choose a suitable currency and continue advertising conveniently from the start.

For Instagram ad accounts with a Credit Card added

If you have already added a Credit Card to your ad account and want to change the currency, you have two approaches:

• Approach 1: Contact Instagram support directly and request a currency change in the “Account Payment” section. This is straightforward but requires waiting for Instagram to process the request.
• Approach 2: Remove the current Credit Card from the ad account and add a second Credit Card. Then, you can run ads from the new account and wait for Instagram to automatically remove the Credit Card from the old account. After waiting 10 to 14 days (up to 20 days), you can change the currency as if no Credit Card had been added initially.

Changing the currency in Instagram ads is not overly complicated but is crucial for managing ad costs effectively and meeting business needs in different markets. By following these instructions, you can flexibly change the currency and optimize your Instagram ad campaign efficiently.

For new Instagram ad accounts

When you start advertising on Instagram with a completely new account and want to change the currency from the beginning, follow these steps:

• Step 1: Access Instagram Ads Manager.
• Step 2: Select the ad account settings.
• Step 3: In the Currency section, you will see an option named “Change Currency.”
• Step 4: Choose the appropriate currency for the country or region you want to advertise in. Select the time zone to synchronize the ad time.
• Step 5: Click “Create new account” to complete the currency change process.

This helps you start with the right currency and easily manage ad costs from the beginning.

Things you should note when changing currency in Instagram ads

Changing currency on Instagram is an important process that must be handled carefully to ensure accurate ad payments and cost savings. When changing currency in Instagram ads, you should note the following:

Choosing the right Currency

Selecting the appropriate currency is one of the most crucial factors when advertising on Instagram. You need to clearly identify the currency you want to use to pay for ad costs. Instagram usually defaults to USD (US Dollar) as the main currency. However, if you wish to advertise to a local market, you can choose a currency that suits the country or region you are targeting.

Currency conversion costs

When advertising on Instagram using a currency other than USD, be aware of the currency conversion costs. Converting from your country’s currency to USD or vice versa can incur fees depending on the policies of your bank or payment institution. This can increase your ad costs if not carefully calculated from the start.

Exchange rates

Exchange rates are an important factor affecting ad costs when using foreign currency. Regularly monitoring and updating exchange rates helps you make accurate decisions about which currency to use to minimize the risk of losses due to exchange rate fluctuations.

Conversion and payment

After selecting a currency, you need to perform the currency conversion and configure payment on the Instagram advertising platform. Ensure that your payment information (such as Credit Card) is valid and has sufficient funds to pay for ad costs. If you choose to pay with a foreign currency, double-check all information related to currency conversion and associated costs.

Monitoring and evaluating the effectiveness

Once the ads are live, monitoring and evaluating the campaign’s effectiveness is necessary for making adjustments and optimizations. Consider metrics such as conversion rates, cost per interaction, and ROI (Return on Investment) to ensure the ad campaign delivers the best results.

Changing currency in Instagram ads is a complex but vital part of your marketing strategy. By choosing the right currency, calculating conversion costs, monitoring exchange rates, and updating payment information, you can manage ad costs effectively and achieve your business goals on Instagram.

Contact Info

We provide services dropship facebook nationwide, and with a team of experienced and qualified staff who both support advertising and can directly perform Facebook advertising if you need. Contact us via phone number: +84 8 3405 5222 for detailed advice.

FAQ