Perhaps you’ve heard about the appeal of Facebook advertising – a valuable resource that most businesses, online shops, and individuals want to exploit. However, in recent days, increasingly fierce competition and increasing costs have caused many people to rethink their advertising strategies. Have you ever thought about switching to Instagram advertising? With more than 400 million active users, Instagram is not only a popular platform but also a fertile and potential land for online store owners today. Today Optimal FB will guide you to set up ads on Instagram and share effective advertising experiences in the following article!
Significant effects when users advertise on Instagram
In countries like the UK and the US, Instagram has become a familiar platform no less than Facebook. This makes Instagram marketing a great opportunity for individuals who love to make money online, especially in affiliate marketing. Although the number of Instagram users in Vietnam is not yet comparable to Facebook, it is gradually being accepted and used by many young people. This is an opportunity not to be missed for individuals and businesses selling products for young people such as jewelry, cosmetics, and fashion…
Whether you are starting a business in Vietnam or anywhere else, advertising on Instagram (Instagram ads) is still an indispensable promotional tool. The successes of Instagram Ads are not few, many big brands in the world have proven the power of this platform. With Instagram user growth up to 50% as of the end of last year and expected to reach 100 million users in the US in 2018, Vietnam is no exception as the number of people participating in Instagram is increasing. This is the information that individuals and online shops expect.
Instagram has versions for phones and computers, but the mobile version is still more popular thanks to its interface and higher interaction efficiency. In particular, with the popular trend of using smartphones, Instagram Ads has become a useful tool for advertisers who want to reach consumers quickly and effectively. So, if you’re wondering whether or not you should run ads on Instagram, consider your industry and how your campaign will be implemented. But there’s no doubt, that running ads on Instagram is still an effective option.
Classification of ads on the social network Instagram
To be able to run ads effectively, we need to learn about popular types of ads on Instagram, specifically as follows:
- Image advertising: This is a simple but effective method to promote your product, service, or brand. You need to choose a beautiful photo related to the product and add a call-to-action button like “Buy Now”, “Download”, “Register” or “Order Now”. Customers can click this button to visit your website and make a purchase.
- Video Ads: Video ads on Instagram are a powerful way to build a professional brand. With a maximum length of 30 seconds, you can create engaging and unique videos to capture your audience’s attention.
- Carousel Ads: Carousel Ads allow you to display multiple images or videos in the same ad. This is ideal for showcasing different products, and options, or telling a story related to your brand. Each slide in Carousel Ads can have a separate call-to-action button so customers can interact directly with the product.
- Marquee Ads Instagram: This is a new form of Instagram advertising, optimized for big brands. Marquee Ads allow videos to be displayed across the length of the screen, attracting more attention with a higher density of appearances on Newsfeed. This is the perfect choice for product launch events or special offers, although the cost for this type is also quite high.
For each type of ad, you should choose a method that suits your marketing goals and audience on Instagram. Explore and apply these strategies to increase the effectiveness of your advertising on this social media platform.
How to set up ads on Instagram
To start advertising on Instagram through Ads Manager, you need to prepare a few specific things:
- Instagram business account: To advertise on Instagram, you need an Instagram business or professional account.
- Connect a business account to Ads Manager: You can add your Instagram account to Business Manager on Meta or connect through your Page’s settings.
- Prepare promotional images or videos: Before creating an ad, you need to prepare the image or video content you want to use in your ad.
- Set targeted advertising goals: Set clear goals for your advertising campaign on Instagram to align with your marketing strategy.
Instructions for creating quick Instagram ads
- Step 1: Access Ads Manager on Meta.
- Step 2: Click the Create button to start creating a new ad campaign.
- Step 3: During the campaign creation process, you need to choose an advertising objective that Instagram supports. Make sure this goal aligns with your marketing goals.
- Step 4: After choosing your objective, you’ll fill in the details for your ad group, including ad copy, images or videos, and call-to-action buttons like “Buy Now” or “Sign Up.”
- Step 5: Before completing, you need to select Instagram as your ad placement. You can choose placements manually for precision or use Advantage+ Placements, where your ads will appear across multiple Meta technologies, including Instagram, to optimize performance.
- Step 6: After filling in all the information, you can preview your ad before sending it for review. If approved, your ad will be displayed on Instagram to achieve your marketing goals.
By following the steps above, you will be able to set up and deploy an effective advertising campaign on Instagram to bring your products and services to the right customers effectively and quickly.
In the article on Optimal FB, we have listed the detailed content most accurately. We hope that the information we have shared can help everyone learn about the effectiveness of running ads on Instagram and prepare for a successful advertising campaign on this platform.
Contact Info
Are you in need of Facebook advertising or need to rent a quality Facebook advertising account? Don’t worry! Optimal FB is a unit specializing in providing reputable Facebook accounts, as well as direct advertising support. Provides all types of advertising accounts such as casino facebook ads to help you reach and create fast conversions.
Frequently asked question
To run effective Instagram Story ads, you can follow these steps:
First, go to Ads Manager on Meta.
Next, select Create a new ad campaign and choose a goal that matches your campaign.
You then select Instagram as your ad placement and continue with setting up the ad group details.
In the ad format selection section, you choose the Story format for your ad to appear on Instagram Stories.
Next, you upload a highly attractive promotional image or video to attract the attention of Story viewers.
Finally, you set up your creative, call-to-action buttons, and relevant links before previewing and sending your ad to get your product or service in front of the right customers. Running ads on Instagram Story helps you increase interaction and receive quick attention from users on this platform.
Instagram Ads Manager is a powerful platform that helps you effectively manage and optimize your Instagram advertising campaigns. Here you can set up advertising campaigns, choose target audiences, ad formats, and content, and track results, and analyze campaign performance. With an intuitive interface and powerful data analysis tools, Instagram Ads Manager helps you optimize your advertising costs and get your products and services in front of the right customers quickly fast and effectively.
