As one of the most popular social media platforms today, TikTok attracts a large number of users globally. With the rapid development and large scale, a lot of harmful content appears on TikTok. To deal with the situation, TikTok has policies that prohibit certain content and words from being used in videos. Furthermore, TikTok has appropriate penalties for accounts that use banned words. So what words need to be filtered on TikTok to avoid violations? Follow the article below from Optimal FB Agency to get the answer!
Why did TikTok issue a list of banned words?
Currently, TikTok is a social network with a large number of users, including children and teenagers. To create a friendly, safe, and enjoyable experience, Tiktok has released Community Standards on what content is and is not allowed to appear on the platform. In particular, banned words are an important part of the Community Standards.
TikTok always strives to build a community in which people can be creative and connect with each other. The reason, this platform offers policies with banned words, videos, and products is to create a safe, equal, and healthy environment. At the same time, ensure all activities take place quickly and smoothly so that the Tiktok community can develop and grow stronger.
If you are a content creator, advertiser, or seller on TikTok, understanding banned words is extremely important. This ensures that video content is not muted or removed due to violations. Furthermore, knowing the banned words on TikTok and complying with the platform’s regulations helps protect accounts from being flagged or disabled. In addition, please see more information about: Tools to measure SEO performance
What words to filter on TikTok to avoid violations?
Mention the names of other social networks
Any social networking platform does not want users to use content to direct viewers to other platforms. TikTok is no exception, this platform does not allow users to mention platforms: Facebook, Instagram, Shoppe, Lazada, Zalo,… in video content. If users violate this error, the TikTok channel may flop, be rated as poor quality, have difficulty trending, or even have their accounts locked.
Mention the names of big brands
Big, famous brands all register copyrights for their brands. To prevent widespread counterfeit and pirated goods and protect intellectual property rights for businesses. TikTok prohibits users from using unauthorized trademarks for advertising and sales purposes. If violated, Tiktok will apply restrictions and remove the content. Banned words on TikTok such as Samsung, Apple, Zara, Dior, Nike, Adidas, Channel,…
Words carrying commitment and certainty
To ensure maximum safety for users, not only Facebook but TikTok also prohibits the use of words with absolute guarantees in advertising content without quality inspection. Therefore, all advertising information needs to be verified to build trust with users. Prohibited phrases include: forever, absolutely, definitely effective, sure to succeed, 100% genuine, completely,…
Racist, nationalistic words
TikTok always wants to create a safe, equal, historical, and civilized environment so everyone can participate. Like other social networking platforms, TikTok also prohibits users from using racial or nationalistic terms. It includes words such as white people, black people, Chinese people, welding and shovels, rich – poor,…
Furthermore, Tiktok also prohibits words that incite, violence, disparage, trample, or affect others. In case you post videos or use these words, your account will be permanently banned.
Words that are not true and deceive users
For advertising activities on TikTok to attract customers’ attention and boost conversion rates, advertisers have used excessive call-to-action words. When using these words, TikTok will mark it as a violation due to using words that are untrue and have the meaning of deceiving consumers. For example: click on the link to receive a gift, share to buy the product at 0 VND, quickly buy the product to receive the most preferential price,…
Words that express negativity and cause discomfort
As shared, Tiktok always aims to create a safe, healthy environment and connect everyone in the community. Therefore, words that have a negative impact and obscene words cause discomfort to the listener. These include violence, deception, beatings, school violence, sex, horror,… are all words banned by TikTok.
In case you need to use these words to clearly express the meaning of the content. Then, insert the “beep beep” sound in the position of these words to avoid violating Tiktok’s policies while still ensuring the quality of the video.
In addition, TikTok also prohibits videos with content about children, nude videos, trademark copyright violations, or videos that reveal personal information or phone numbers,…
Products banned from sale by TikTok include currencies, weapons, fireworks, functional foods, narcotics, surveillance devices, used cosmetics, fake or counterfeit goods, etc.
Consequences of using banned words on TikTok
Not only do you know which words need to be filtered on TikTok, but you also need to know the problems you will encounter if you accidentally use the banned words:
Your video containing banned words will have the Tiktok system mute the sound, delete or hide the content. This affects the ability to display video content and business operations of an online shop or business.
Videos that use banned words will be restricted from being displayed by TikTok, so the number of interactions (likes, shares, comments) will decrease. This situation leads to a situation where advertising of a business’s products and services cannot reach target customers. That not only affects business operations but also sales and profits.
If you violate the ban multiple times or violate serious errors in the Community Standards, your TikTok account will be temporarily locked or permanently disabled.
Using banned words in videos on TikTok can affect the image, reputation, and credibility of the brand. Users may then lose trust in the brand, leading to a serious decrease in purchase rates.
How to avoid violating banned words on TikTok?
When creating videos or livestreams on TikTok, you need to follow the following notes so that the video is not deleted and affects your account:
Carefully study Tiktok’s regulations and policies to clearly understand what words and behaviors are allowed and prohibited on the platform to comply.
Do not use prohibited words that are offensive, racist, or misleading to customers in videos and comments. Instead, you should use polite and civilized words and respect other users.
You should carefully check information before sharing it on TikTok or any other platform. Please check whether the information is true or not. Only share information that you have verified and truly trust.
The article has answered your questions about which words need to be filtered on TikTok and how to avoid violating these banned words. Hopefully, you can clearly understand and fully comply with the provisions of Tiktok’s policies. This helps videos be approved quickly, displayed to many audiences, and trend quickly with many views and interactions.
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FAQ
If you use banned words multiple times or violate a serious error in Tiktok’s Community Standards, your account may be banned for 7 to 30 days. In some cases, if you commit serious violations multiple times, your TikTok account may be permanently banned.
You should clearly understand the regulations in Tiktok’s Community Standards. At the same time, check the posted video content to ensure it does not violate these regulations. If you detect a violation, you should hide or delete the video to avoid letting TikTok know. After 1-2 days, please post another video so that Tiktok will not consider it an intentional violation.
