One of the important marketing tools that helps businesses increase the number of customers accessing their website and improve brand recognition is SEO Google Maps. In this way, companies can optimize the location on the map when the target audience searches for products and services in a specific geographical area. In today’s article, Optimal FB Agency will share the most effective and sustainable how to SEO maps to top rank on Google!
What is Google Maps SEO?
Also known as Local SEO is the process of optimizing a business’s online presence on Google Maps. To improve a business’s visibility and rank in local search results.
SEOers will use the most searched business keywords to optimize Google Maps. When users search for a place or business on Google Maps, the results will be displayed based on the SEO optimization of that business’s website.
It includes techniques and strategies to ensure your business appears when users search for relevant products and services in their local area on Google Maps. This way, businesses can potentially attract local customers and drive more people to visit their physical stores. In addition, please see more information about How to make money on tiktok by watching videos
Why should you SEO Google Maps?
The reason every local business needs to care about ranking on Google Maps. That’s because of your brand’s visibility to potential customers. By SEOing maps to the top of Google, businesses will receive the following benefits:
Increase customer accessibility
When users search for keywords related to the business, the business will appear on Google Maps. This will help increase your ability to reach more potential customers. On the other hand, businesses have the opportunity to receive customer contact information via email, and phone numbers and increase interaction on social networks to help improve conversion rates.
Increase interaction with customers
Through SEO Google Maps allows businesses to interact directly with customers by encouraging them to leave reviews and comments. This helps build relationships with customers and increases the likelihood of becoming loyal customers.
Enhance corporate recognition and reputation
Most users use Google Maps to search for places or local businesses. When you SEO Maps to the top of the search results page when users search, it will attract potential customers. With a fully updated Google Maps profile with information: phone number, tax code, email, website, address,… This helps improve the level of reputation, awareness, and trust of customers about the business. industry has been significantly enhanced.
Increase visibility and local traffic
Google Maps SEO helps increase a business’s online presence in local search results. This means attracting more local traffic. Then many customers will know and learn information about products and purchasing processes through the business website, helping to increase sales.
Website SEO support
If you SEO Google Maps effectively, it not only helps increase the brand recognition of your website but also helps Google easily collect, classify, and organize data on the website better. This helps improve the website’s ranking on Google search results.
Google Maps improves rankings through what factors?
Many factors affect a business’s ranking on Google Maps. Before getting to how to SEO maps to the top of Google, let’s explore the main factors for Google Maps to improve business rankings:
Relevance level
Google will evaluate the relevance of a customer’s search term to the business profile. To improve relevance, you need to fully update the information on your business profile so that Google can clearly understand what information it collects and displays with relevant search results.
Distance
It is calculated from the business’s position compared to the customer’s position in the search content. When customers search on Maps, Google will return results with the closest actual location. The closer a business is located to customers, the higher its chances of appearing on Google Maps.
Reputation level
Evaluate a business’s prominence on the Internet and Google will consider factors: external links, articles, keyword rankings in web search results, number of customer reviews. The more good reviews a business has from users, the higher its position will be on the Google Maps search results page.
Google Maps improves rankings through what factors?
Many factors affect a business’s ranking on Google Maps. Before getting to how to SEO maps to the top of Google, let’s explore the main factors for Google Maps to improve business rankings:
Relevance level
Google will evaluate the relevance of a customer’s search term to the business profile. To improve relevance, you need to fully update the information on your business profile so that Google can clearly understand what information it collects and displays with relevant search results.
Distance
It is calculated from the business’s position compared to the customer’s position in the search content. When customers search on Maps, Google will return results with the closest actual location. The closer a business is located to customers, the higher its chances of appearing on Google Maps.
Reputation level
Evaluate a business’s prominence on the Internet and Google will consider factors: external links, articles, keyword rankings in web search results, number of customer reviews. The more good reviews a business has from users, the higher its position will be on the Google Maps search results page.
Instructions on how to SEO maps to top rank on Google sustainably
The SEO Maps process is carried out according to the following instructions. Please refer now!
Step 1: Register and verify Google My Business
Google My Business is a tool for managing business information and profiles on Google Maps, a completely free search results page. Before starting Google Map SEO, you need to register and verify Google My Business.
Visit https://www.google.com/business/ then select Start Now enter the business name and select from the list of new creations or suggestions. Next, choose the category type to determine the main business of your business. Enter the business’s address or select a pin location on the map.
Now enter the business’s phone number and website, if available. Choose the verification method usually via email or phone. Next, you will receive a verification code from Google and enter it into the Google My Business management page. When creating a Google My Business profile you need to comply with Google’s guidelines.
Step 2: Optimize information on Google My Business
After registering and verifying Google My Business, you need to optimize the information on your business profile to increase professionalism. Information that needs to be optimized includes:
Business name: You should use the official and full name of the business and avoid using unrelated keywords and special characters.
Address: This information needs to be entered accurately including house number, street name, ward, district, city, and postal code. Next, check your business’s location on the map and adjust if necessary.
Phone number: You need to enter this information accurately in a standard format and ensure the phone number still works normally so customers can contact you easily.
Website: If you have a website, please add the website address to Google My Business so users can find out more information.
Business category: Choose the category that best matches your business’s field so that Google displays related keywords most accurately. You can choose to add subcategories for more detailed descriptions.
Opening hours: Enter your business’s opening and closing hours in Google My Business so users know when they can visit or contact the business.
Description: Write a short, concise description of your business within 750 characters. Includes information about the history, mission, core values, products, services, differences, and commitment to customers.
Images: Download high-quality images of your business including logo, cover photo, workspace, products & services,…
Step 3: Optimize images and GeoTags
Please prepare 20 – 30 high-quality photos of your company, products & services, projects, and personnel. Make sure the photos are real, images and videos need to comply with Google policies in the correct format and size.
Optimize images
Name each image with keywords related to your business and area of operation. By naming, Google can understand the content and topic of the image. You can also name photos with main keywords.
To add detailed information to the image, right-click on the image and select Properties. Next, select Detail and add content for the title, subject, rating, tags, comments,…
Add a Geotag to the image
Next, add information about your business’s geographic location to the images with the GeoSetter tool. Adding Geo tags to photos will help Google determine the exact location of the business and improve rankings for SEO Maps.
You download and install the tool using the following link: https://geosetter.de/en/download-en/. Next, select the image to geotag by selecting the file, then selecting Open Folder and selecting the desired image.
Next, add a Geotag by rating it 5 stars. Right-click on the image and select Edit Data. In the Latitude box, fill in the latitude and in the Longitude box, fill in the longitude. Fill in the same in the Dest box and then continue filling in the information in the Country, State/Province, City, and Sublocation boxes according to the business address.
Now select Save as Template… then select All and OK. Then name the image in the Name box and select OK. For images with similar Geotag content, you need to right-click on the image, select Edit Data, and then select Load as Template… and you’re done. Finally, save all Geotag images and you’re done.
Step 4: Create Local Business Schema
This process will implement methods for locating business location information on the web. This helps search engines better understand your business’s location and improves its ability to appear on maps and location search results. This is one of the important steps in how to effectively SEO maps to the top of Google that you need to understand.
Step 5: Post regularly on Google My Business
Posting regularly on Google My Business helps businesses update the latest information: promotions, events, news,… to attract user attention and interaction. Furthermore, you can share useful content with users to help increase trust and reputation for your business. On the other hand, you will increase your chances of appearing on Google search results.
Step 6: Optimize the website for Local SEO
If you want to increase your ability to rank on Google’s natural search results, you not only need to optimize Google My Business but also optimize your business website for Local SEO. Factors that need to be optimized include:
Keywords: Choose keywords related to your business and area of activity to include in the title, description, content, or Meta tags of the website.
Content: Write quality, creative content that is relevant to target keywords. Make sure the content brings value to readers, solves their problems, and is diversified and continuously updated.
Links: Build high-quality and relevant backlinks to your business’s website to increase your website’s reputation and ranking on search engines.
Page loading speed: When optimizing your website, you need to optimize page loading speed to improve user experience and increase website rankings.
In addition, you need to design a mobile-friendly website to help increase traffic and website rankings.
Step 7: Interact and encourage reviews from users
User reviews will increase the reputation of the business. To interact and encourage reviews from users, create a link to request a review through the Google My Business Review Link Generator tool and send it to customers via email, or text message,… Or you can create a preferential and promotional policy for customers to leave reviews. Respond and thank all user reviews, positive or negative.
Step 8: Use Backlinks and Citations on the Map
You should build quality backlinks from reputable websites with high rankings on Google. Citation is information about the business’s name, address, and phone number (NAP) posted on local websites. This information helps increase awareness and consistency for businesses on Google Maps and increases traffic and contacts from users. Register citations for your business on reputable and popular websites in your area of operation.
With instructions on how to SEO maps to top rank on Google quickly and sustainably, you can apply them successfully. Hopefully, through this, you can improve brand awareness for your website, and increase traffic and conversion rates.
Contact Info
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Frequently asked questions
Not every business that contains relevant search keywords when a user makes a query will display the business map results. Only businesses that register their locations on Google Maps will appear. Furthermore, for your business to be present on Google, you need to optimize SEO.
After completing the steps to put the business address on Google Maps, the business will be displayed when people search for keywords about the business. To SEO Google Maps, there are 2 ways to get links:
Get the link directly displayed on the Google search engine. Specifically https://www.google.com/maps/place/….
Or click the share button under the business name and select copy link. The link form that has been shortened by Google has the following link form: https://maps.app.goo.gl/…..
Correct SEO of links is very important, especially when creating backlinks because it helps Google increase recognition and score on Google Maps. You should SEO both links at the same time but you should prioritize the link: https://www.google.com/maps/place/…. more.
