TikTok is one of the most popular social networks in the world, with millions of daily users. However, creating unique and attractive advertisements to reach potential customers is a challenge for many businesses. The first step to building a quality product is determining the correct video size to run ads on TikTok. To have top-notch videos on this platform, let’s Optimal FB learn TikTok ads benchmarks standards!
Tiktok advertising video format sizes
You can refer to the format sizes to post videos to Tiktok, specifically as follows:
16:9 landscape format
Although not as popular as the 9:16 vertical format, the 16:9 landscape video is still a good choice for professional and attention-grabbing videos. This format is often used in regular content videos rather than advertisements. If you want to create a promotional video or share it on TikTok in landscape format, use the standard size of 1920 x 1080 pixels and a minimum resolution of 720p to ensure the best quality. Mega Digital advises customers to use the vertical format because it better suits TikTok’s viewer behavior, but the horizontal format is still a reasonable choice for some specific cases.
1:1 square format
TikTok also supports the 1:1 square video format, which is commonly used for product or brand advertising campaigns. This format allows the entire content to be displayed on mobile screens, increasing the interactivity and virality of the video. However, a shortcoming of the 1:1 format is that it is not suitable for video content whose length is greater than its width, making it difficult to create beautiful and professional videos. Using this format requires sophistication and skill in handling content to avoid cropping or distortion.
9:16 vertical format
9:16 vertical video is the most popular format on TikTok, allowing advertisers to create professional videos and attract users’ attention. The standard size of vertical videos on TikTok is 1080 x 1920 pixels with a minimum resolution of 720p, ensuring the video displays clearly on the phone screen. This format provides a large vertical space for content representation, utilizing the entire screen space to create creative and unique videos. Using this vertical format will help leverage TikTok’s full potential and capture customer attention.
Using the correct video format and size will help you create quality ads, attract viewers, and improve campaign effectiveness on TikTok.
TikTok ads benchmarks. Regulations on video formats on TikTok
TikTok is a social networking platform that features short videos, so there are regulations on ad video size and format to ensure quality and effectiveness on the platform. When creating content on TikTok, whether it’s an ad or a regular video, you need to keep the following points in mind:
- Video size: 9:16
- Format: MP4 or MOV
- Minimum resolution: 720p
- Duration: 60 seconds – 10 minutes
However, shorter promotional videos are often more effective in attracting users’ attention. Brands often choose to convey messages in videos under 1 minute. To create a professional video ad on TikTok, it is necessary to use elements such as sound, text, images, and attractive effects to attract the interest of potential customers.
According to TikTok’s general regulations, the standard advertising video size on this platform is 9:16 (length and width ratio). If the ad video does not follow this ratio, it will be cropped or stretched to fit the 9:16 ratio, leading to a loss of quality and affecting the effectiveness of the ad. In addition to the 9:16 ratio, TikTok supports other ratios such as 1:1 and 16:9. However, to ensure the best ad quality on TikTok, using the 9:16 size for your ad videos is recommended.
Advertisers need to carefully remember these regulations to ensure their ads meet standards, avoiding unnecessary errors such as unapproved or suspended ads.
What happens if you don’t meet the TikTok ad benchmark?
If the ad video format on TikTok is not up to standard, you may encounter the following problems:
- Poor resolution: All videos posted on TikTok will be adjusted to fit the viewer’s phone screen. If the video is not in the correct format, the image may be blurry or unclear, reducing video quality and affecting the effectiveness of the ad.
- Loss of content: If the ad video size does not match the screen size or is not standard, the video content will be distorted or truncated, leading to the loss of important information in the ad video.
When creating promotional videos on TikTok, it is necessary to comply with the platform’s standard video size and format regulations to ensure the best video quality and increase advertising effectiveness. This helps avoid unnecessary errors such as blurred videos, loss of important content, and reduced ad professionalism.
In the above article, Optimal FB has listed the detailed content most accurately. We hope that the information we have shared can help everyone in learning about the regulations and ad video benchmarks.
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Frequently asked questions
Running TikTok ads out loud is an effective method to increase sales on the platform. First, you need to determine the goal of your advertising campaign, which could be to increase traffic, increase app installs, or increase conversion rates into orders. Next, you need to create engaging and authentic advertising content that truly reflects the value of your product or service. You can then choose the right target audience and set up your advertising budget and schedule. Finally, you need to monitor and evaluate your campaign’s performance to adjust and optimize advertising elements to achieve your desired business goals.
Running ads on TikTok Shop is an effective way to reach customers on this dynamic social media platform. To get started, you need to have a TikTok Shop account and connect your store to the app. You can then create ads directly from TikTok’s ad management page, choose your campaign’s goal and audience, and set your budget and ad schedule. Once your ad is placed and running, you can track your campaign’s performance and optimize it to increase sales on TikTok Shop.
